Sidney Wong Email & Phone Number

Singapore

• Spearheaded a diversified media strategy for the National Dengue Prevention Campaign, achieved a 5% year-on-year increase in campaign awareness, and a 15% growth in digital platform click-through rates (CTR).• Collaborated with cross-functional teams to develop and establish a geo-targeted media buys framework to streamline decision-making, optimize and prioritise resources • Strategised an agile marketing framework, reducing lead-time for activating media buys by 50% while keeping media spend within the allocated budget • Piloted a KOL-driven hawker culture campaign and delivered over 70 content pieces in various formats across diverse channels, achieving a 20% engagement rate and overall positive reception to NEA’s hawker support initiatives.

Singapore

• Executed Singapore’s first 5G hybrid launch event where Minister of Digital Development and Information Mrs Josephine Teo, and IMDA Chief Executive Mr Lew Chuen Hong “teleported” into the venue and “interacted” with Singtel Group CEO through Singtel’s network. Garnered virtual attendance of over 500 attendees from over 30 partners and earned media coverage across major news channels. • Planned and launched an integrated 5G marketing campaign with five partners, which generated overall reach of 95%, the highest ever for a Singtel campaign.• Differentiated Singtel 5G by teaming up with Samsung Mobile Singapore and Zoom to offer a Productivity Data Pass plan. Acquired 3K sign-ups within two months.• Partnered with the Singapore National Olympic Council for the Tokyo 2020 Games to support local athletes, generated over 13K Instagram likes.• Rolled out 20 digital go-to-market campaigns for Samsung Mobile over two years. Consistently exceeded digital marketing KPIs (CTR, page lands) by 10% through data-driven media optimisation.

Singtel Comcentre

• Leveraged social media listening tools to analyse and deliver timely sentiment reports, allowing product teams to troubleshoot and resolve technical issues promptly. Led to a steep decline in negative sentiments.• Pioneered Singtel’s first internal and external advocacy programmes. Led 50 employees and 35 external advocates to generate over 6,000 posts in three years on online forums to resolve common product issues, resulting in 10% increase in weekly positive sentiments and improved brand perception.• Collaborated with the Product Development and Network teams to produce product guides and educational content on online forums. Led to a 5% decline in call-load for new launches and overall improvement in brand perception.

Singapore

• Pioneered the first of its kind island-wide testing of Singapore’s 4G networks in 2012 • Introduced the first illustrated overview of tiered smartphone plans and successfully generated 30% more traffic and pageviews for the first two weeks• Organised and co-hosted events with consumer electronic brands such as Samsung for HWZ readers• Assisted the sales team in negotiation and conceptualisation of product launch campaigns for potential advertisers. Contributed to a successful negotiation of a $25K marketing campaign for a phone launch.• Conducted and analysed web analytics and social media sentiments to produce exclusive stories with high page views and reader engagement. Content consistently ranked among the top five with most page views.

- Exceeded individual sales target by 40% every month.- Ranked in the top five for individual sales in the second month of employment. - Acquired the skills of needs discovery, listening, building rapport and taking control of conversations with customers to ensure smooth resolution of issues and closing of transactions on a positive note.