Sidney Yee Email & Phone Number

Charlotte, Nc, Us

Charlotte, Nc, Us

Charlotte, Nc, Us

Trenton, New Jersey, Us

Sid led the business performance, process, profitability and growth at EFK Group, a strategic digital agency partner to Ogilvy, a WPP agency. Specializing in digital transformation, he assessed and aligned brands with the passions, interests and needs of their target consumers. He helped his clients to tell their unique story through powerful branding, digital, marketing, social and engaging user experiences that delivered superior business results. He led high performing teams that ensured the successful quality delivery of integrated advertising, creative, content, CRM, social, marketing and the UI, UX design and development of fully responsive CMS websites.Client partners: Amazon, CUNY, Freedom Mortgage, Homeland Security, Kean University, LECOM Health, Nike, NJCU, Philadelphia Marathon, Rita’s, Rutgers University, Stevens institute of Technology and SUNY.

Paris, Ile De France, Fr

Sid led a multiple disciplinary marketing organization where he directed the business vision, core principals and growth at New-A group of agencies, a partner agency to the Publicis Groupe. He developed the product positioning, market differentiation and business plans that created the largest independent multicultural network of five highly specialized marketing agencies: Admerasia (advertising, branding, media and PR), Aaaza (event and experience marketing), 618 Inc. (data and list management), ALB (content translation and transcreation management) and Cyverasia (UI, UX application, mobile and web development). He created innovative multi-segment and multi-channel marketing strategies for leadership brands targeting consumer segments in North America, APAC and EMEA.Sid established and led the executive leadership team and served as the executive in charge of long-term client partnerships across his network of specialized agencies. Key client partners: American Express, Burger King, Courvoisier, DirecTV, HSBC, ING, P&G Pharmaceuticals, Verizon, Walmart and Western Union.

Paris, Ile De France, Fr

Sid led the branding, marketing, research, strategy and new business for Admerasia, the largest independent Asian multicultural advertising agency and strategic partner to WPP and Omnicom Media Group. He provided strategic thought leadership that created successful consumer acquisition, retention and loyalty programs for industry leading brands seeking to engage with affluent Asians in North America and around the world.Key client partners: Citibank, Dish, Genentech, Godiva, Hennessy, Kraft, Lowe’s, Mass Mutual, MBNA, McDonald’s, Mercedes Benz, MetLife, Moneygram, Nationwide, Nissan, P&G and Vonage.

Paris, Ile De France, Fr

Sid directed the business development, client, interactive and media integration teams for Pangea and Tapestry, a uniform network of multicultural advertising and media agencies offering integrated African American, Asian American, Hispanic, LGBT and Urban consumer segment growth strategies for global brands. Originally created under Bcom3 and acquired by the Publicis Groupe in September 2002, he directly supported the CEOs of Bromley, Double Platinum, Lapiz, New-A, Starcom Mediavest and Vigilante with online advertising, interactive marketing, web analytic and web development strategies. He also led multiple cross-agency teams for Citigroup, P&G and Western Union to ensure strategic and integrated delivery of global creative advertising and strategic media campaigns.

Paris, Ile De France, Fr

Sid led the e-Commerce, localization, application, mobile and web development strategies for Cyverasia, a technology development firm with programming teams located around the world. He pioneered innovative ways that engaged consumers and created superior user experiences for brands on the web. As the global digital media ecosystem evolved, he created global content, SEO, SEM, social marketing and embraced programmatic buying platforms for brands seeking to engage digital savvy consumer segments in North America, Asia and emerging markets. Key client partners: Amazon, American Express, Citibank, Coca Cola, China Online, Dish, Disney, E*Trade, Fannie Mae Foundation, FEMA, Hennessey, Hilton, HSBC, Kraft, Lowe’s, Mercedes Benz, MetLife, Microsoft, MoneyGram, Namaste.com, NBA, Nissan, Publicis Groupe, Sina.com, Starbucks, Starcom Media, United Health, U.S. Census, Verizon and Yahoo.

New York, Ny, Us

Sid led the development of the market opportunity, borrower universe modeling and marketing strategy for a financial technology peer-to-peer education financing start up. He also supported the product positioning, pricing and go to market strategy that successfully achieved $2.5 million in first round funding.

Charlotte, Nc, Us

Sid assessed, researched, developed and managed the business needs, requirements and scope of work for the integration of web technology third party IT solutions for the bank. He also collaborated with content, design, development, QA, UX, UAT teams in support of the development and launch of the bank's website redesign.

Charlotte, Nc, Us

Sid managed the e-Commerce product strategy that aligned cross functional support teams on a focused business strategy with well defined execution and delivery milestones. He assessed and analyzed business use cases that extended online transformation opportunities to the web for five banking divisions including: Brokerage, Corporate, Credit, Retail and Small Business. He successfully launched online brokerage trading across the enterprise along with the online end-to-end credit card and instant loan decision solutions for retail and small business clients.

Charlotte, Nc, Us

Sid developed the product positioning, market opportunity, financial projections, pricing models and business strategy for ATM, call center, supermarket and online channels. He managed strategic partnerships with MBNA and other retail partners to extend the product portfolio and business footprint. He also successfully launched online banking and bill payment.

New York, New York, Us

Sid developed and managed integrated advertising, direct mail, merchandising and product communications. He researched brand effectiveness, loyalty and usage in key US and global markets that supported the development and launch of the "simplicity" campaign – an innovative way for the brand, creative and message to break through the advertising clutter. He also managed six agency relationships (FCB, Y&R, Wunderman, Bravo, Admerasia and Burrell) to ensure that all advertising, creative and marketing communications were consistent with brand positioning, voice of the consumer and overarching business strategy.

New York, New York, Us

Sid managed a $35 billion deposit portfolio. He created new products using proprietary research, predictive, gap and financial modeling to increase consumer acquisition, retention and share of wallet. He developed Premier Money Market Account, tiered pricing and the national reserve reduction program (adopted industry wide) that significantly increased incremental revenues for the portfolio of products under his management. His programs received numerous best performance awards and achieved a third of the bank’s $1.163 billion annual revenue target.

New York, New York, Us

Sid managed the growth, operations and profitability of an $85 million retail branch with a staff of 6 bank officers and 12 full time employees. He developed annual budgets and business plan strategies to improve service and sales goals while consistently exceeding quarterly financial performance targets. His innovative and "consumer first" solutions focused approach tripled small business loan approvals and improved his branch ranking from 212 (out of 215 branches) to 63 within a year.