Sidney Yee Email & Phone Number

Charlotte, NC, US

Charlotte, NC, US

Charlotte, NC, US

Trenton, New Jersey, US

Sid led the business performance, process, profitability and growth at EFK Group, a strategic digital agency partner to Ogilvy, a WPP agency. Specializing in digital transformation, he assessed and aligned brands with the passions, interests and needs of their target consumers. He helped his clients to tell their unique story through powerful branding.

Paris, Ile De France, FR

Sid led a multiple disciplinary marketing organization where he directed the business vision, core principals and growth at New-A group of agencies, a partner agency to the Publicis Groupe. He developed the product positioning, market differentiation and business plans that created the largest independent multicultural network of five highly specialized.

Paris, Ile De France, FR

Sid led the branding, marketing, research, strategy and new business for Admerasia, the largest independent Asian multicultural advertising agency and strategic partner to WPP and Omnicom Media Group. He provided strategic thought leadership that created successful consumer acquisition, retention and loyalty programs for industry leading brands seeking to.

Paris, Ile De France, FR

Sid directed the business development, client, interactive and media integration teams for Pangea and Tapestry, a uniform network of multicultural advertising and media agencies offering integrated African American, Asian American, Hispanic, LGBT and Urban consumer segment growth strategies for global brands. Originally created under Bcom3 and acquired by.

Paris, Ile De France, FR

Sid led the e-Commerce, localization, application, mobile and web development strategies for Cyverasia, a technology development firm with programming teams located around the world. He pioneered innovative ways that engaged consumers and created superior user experiences for brands on the web. As the global digital media ecosystem evolved, he created.

New York, NY, US

Sid led the development of the market opportunity, borrower universe modeling and marketing strategy for a financial technology peer-to-peer education financing start up. He also supported the product positioning, pricing and go to market strategy that successfully achieved $2.5 million in first round funding.

Charlotte, NC, US

Sid assessed, researched, developed and managed the business needs, requirements and scope of work for the integration of web technology third party IT solutions for the bank. He also collaborated with content, design, development, QA, UX, UAT teams in support of the development and launch of the bank's website redesign.

Charlotte, NC, US

Sid managed the e-Commerce product strategy that aligned cross functional support teams on a focused business strategy with well defined execution and delivery milestones. He assessed and analyzed business use cases that extended online transformation opportunities to the web for five banking divisions including: Brokerage, Corporate, Credit, Retail and.

Charlotte, NC, US

Sid developed the product positioning, market opportunity, financial projections, pricing models and business strategy for ATM, call center, supermarket and online channels. He managed strategic partnerships with MBNA and other retail partners to extend the product portfolio and business footprint. He also successfully launched online banking and bill.

New York, New York, US

Sid developed and managed integrated advertising, direct mail, merchandising and product communications. He researched brand effectiveness, loyalty and usage in key US and global markets that supported the development and launch of the "simplicity" campaign – an innovative way for the brand, creative and message to break through the advertising clutter. He.

New York, New York, US

Sid managed a $35 billion deposit portfolio. He created new products using proprietary research, predictive, gap and financial modeling to increase consumer acquisition, retention and share of wallet. He developed Premier Money Market Account, tiered pricing and the national reserve reduction program (adopted industry wide) that significantly increased.

New York, New York, US

Sid managed the growth, operations and profitability of an $85 million retail branch with a staff of 6 bank officers and 12 full time employees. He developed annual budgets and business plan strategies to improve service and sales goals while consistently exceeding quarterly financial performance targets. His innovative and "consumer first" solutions.