Sidney Gonçalves Email & Phone Number

Rio De Janeiro Area, Brazil

Launched the company in Brazil digital agencies market and developed its marketing services, work processes and team members evaluation. As Marketing Director, was responsible for pricing and selling new exclusive tailormade projects to all different companies, allocating internal resources and/or suppliers. In addition, was responsible for managing the deadline and results of the entire agency production, from digital planning, production management to results monitoring of Web Development, Content Marketing, Social Media Marketing, Advertising Marketing, E-mail Marketing and Inbound Marketing projects.

Rio De Janeiro Area, Brazil

Taught dozens of training classes to Digital Marketing Graduation at Senac, such as: Consumer Behavior, Content Marketing, Metrics Analysis and Course Conclusion Paper, supervising and guiding the course completion work.

Rio De Janeiro Area, Brazil

Taught Inbound Marketing classes in Instituto Infnet MBA Digital Marketing. Between theories and practical examples, students were able to create diverse digital projects and implement strategic solutions to guide the visitors flow and train them in loyal customers according to the sales funnel perspective, from the persona planning, different channels activation as landing pages development to automatic communication to lead and sales conversions.

Rio De Janeiro Area, Brazil

Held Branding and Digital Marketing lectures and workshops to different startups at Núcleo de Aceleração da Estácio to make business plans viable for the investment rounds.

Rio De Janeiro Area, Brazil

Repositioned the company at Brazil marketing agencies, including the branding planning in online and offline enviroment, since the service commerce, working process development and evaluation of the whole team. With outstanding relationship with solid companies, has grown customer portfolio, while was developing the following roles: Account Manager: commercialized new tailored and exclusive projects, pricing and allocating internal or external providers. Project Manager: managed the schedules, resources and results from the whole agency, from clients digital planning (strategy definition, target identification, market positioning and tactical campaigns), production management (organization and development of navigation webflows, information architecture, user interface and user experience, prototyping and system developing) to results monitoring (KPIs analysis, reports generation, competition analysis and marketing opportunity detection). Main clients: Ancar, Botafogo Praia Shopping, Shopping Nova América, Rio Design Leblon, Rio Design Barra, São Gonçalo Shopping, Centervale Shopping, North Shopping Jóquei, Natal Shopping, Banco Brascan, Brookfield Gestão, Canal Off, Woohoo, Drogaria Atual, Feira da Providência, Banco da Providência, CEBDS. Results: Market repositioning, rebranding, department segmentation, process and selling flows development and company billing growth.

Developed a lot of different digital marketing strategies, since the web development to Search Engine Optimization and Search Engine Advertising planning to dozens of brazilian companies, like Ipiranga, Metrô Rio, Vila de Arouca, Redecard, Puras, PUC-Rio, etc. Besides of that, I managed the customers propection since the proposal definitions, meetings and engaging them at all of their requests and developed their market analysis, budget definitions, campaign management and briefings.

Developed a lot of different digital and offline marketing strategies, since the web development to Search Engine Optimization and Search Engine Advertising planning to the various company departaments. Besides of that, I managed the internal production with my team and the providers, since time schedule, budget commissions, performance evaluation, etc.

Developed the online and offline marketing strategies, since online media plan, search engine marketing and viral marketing, market analysis and campaign management.

Developed branding projects and graphic design material and brand strategies planning, like action and media plans.

Created brand logos, promotional material and companies websites.

Mestrado, Marketing Digital

Pós-Graduação, Marketing Estratégico

Especialização, Gerência De Projetos

Domínio PMBOK, MS Project.

Especialização, Gestão De Projetos De Ti

Domínio em HTML, CSS, ASP, PHP, AJAX, JavaScript.

Licenciatura, Desenho Industrial — Comunicação Visual

Especialização, Webdesign

Domínio em Photoshop, Illustrator, InDesign, Flash, Fireworks, CorelDraw.