Accomplished marketing professional with expertise in strategic planning and hands-on execution of integrated marketing programs at global, national, and community levels, consistently driving business performance improvements.EXPERTISE & EXPERIENCE -- Marketing communications, partnership marketing, brand activation, B2B and B2C marketing, and digital/social media marketing. -- Diverse industry sectors: High tech, retail financial products, professional sports, nonprofit, and wellness services sectors. -- Team performance excellence leading by example and engaging with hands-on involvement. -- Enhanced revenues and expanded market share in entrepreneurial and established corporate organizations.CAREER HIGHLIGHTS>> Brand Activation: Increased brand awareness with a surge in reach by 178%, social media engagement by 234%, and web traffic by 132% Transformed brand presence, awareness and reach across multiple communication touch points..>>Integrated Marketing Program: Directed USOC partnership and marketing activation for 2008/2010 Olympics with grassroots events, event sponsorships, athlete contracts, TV advertising, digital & social media, and PR events.>> Strategic Marketing Partnerships: Established new and expanded marketing opportunities with an existing top-tier corporate portfolio including American Express, Sports Illustrated, Nike, and Coca-Cola among many others.>> Co-Branding Initiatives: Increased revenues and reduced marketing costs through loyalty marketing programs and co-branding opportunities with nationally recognized and top-tier partners.CORE COMPETENCIESPublic Relations and Advertising • Corporate BrandingMulti-Media Communications Plans • Digital & Social Media StrategiesIntegrated Marketing Programs • Corporate Branding & MessagingNew Business Channel Development • Strategic Partner Contractual AgreementsCo-Marketing Strategies • Content DevelopmentOnline Giving Platforms • Community Outreach Programs
Listed skills include Strategy, Marketing Communications, Marketing, Leadership, and 45 others.