We boost gender balance in the corporate world.We created a all-in-one plateform to empower women: e-learning, coaching, community, content, mentorship... to dare ambition.

- Definition & implementation of national uniformed marketing & PR strategy for 50 Shopping centers: x Digital marketing: content ,social media, CRM, and data catching x Improve in mall customer experience : services, events x Boost communication efficiency : building communication highlights, PR management, media (on & off line), influence strategy- Team management (25 people), leading change & transformation x Results driven way of working : KPI definition & follow up, customer focus: studies & satisfaction monitoring, ROI x People development: engagement, competencies development, best practices sharing- CSR activations improvement - Executive Committee member

- Build shopper marketing activations partnering with top "out of home" customers (Fast foods, take away, fast casuals...): drive to store / in-store / post- store- B to B to C - FMCG- Team management (7 People)

I renewed Ocean Spray marketing strategy and distribution to re-ignited the brand growth (from -8% to +10% of volume growth)- full P&L management- Brand management- New products launch- Marketing & operationnal marketing strategy- Launch in new distribution chanels- Business reviews including consumer data analysis- Management

- Creation, development and negotiation of innovative and value added shopper marketing activations: increasing share of market (+11pts of promo SOM), sales record (5 m€ in a week of activation)- Innovative digital in- store event brand activation for 2012 London Olympics: awarded by 3 POPAI trophies - Digital activations: app and flashcode uses development - Building and implementation of promotional strategy for Carrefour account: increased promotionnal efficiency- Responsible for field sales for displays targets- Management

Lu France- Construction of Brand highlight Trade marketing strategy - Creation and development of transversal brand highlight activations: promotion, point of sale material, selling decks, performance analysis: successful innovative concepts - 2,4 M€ budget- Management

Lu France / Marques Cracotte et Craquinette- New products development and launch: concept tests, R&D, packaging development, support plan- Implementation of new visual identity : packaging artworks redesign for the whole range- Brand website development- Monthly performance analysis- 3M€ budget

- In-store (HM/SM): product listing, merchandising, sale of promotional activations- Management of a merchandiser