Very Excited to announce that I have just joined the Rothenberger group as the Managing Director based out of Dubai. Rothenberger is represented internationally with branches in 32 countries and a vast network of sales partners. The headquarter is in Kelkheim, (Germany) and Rothenberger is the core business of the group, with core satellite brands being: Rothenberger Industrial, Rothenberger Plastic Technologies, Super-Ego, Virax, Wxi Shengda, Rico, Kroll, Sievert etc. With a total revenue of about $1.8B, the Rothenberger group is one of the healthiest companies it its segment worldwide. In Dubai, I will be leading all the local branches in charge of the whole region. I am looking forward to contributing to the implementation of our core strategies and take the group the new heights and achievements.

Full P&L responsibility for 12 countries.

[Newell Rubbermaid is a global marketer of consumer and commercial products with a strong portfolio of leading brands, including Rubbermaid®, Sharpie®, Graco®, Calphalon®, Irwin®, Lenox®, Levolor®, Paper Mate®, Dymo®, Waterman®, Parker®, Goody®, Rubbermaid Commercial Products® and Aprica® with sales in more than 100 countries all over the world.]Sid Ouali, INTERNATIONAL SALES PROFESSIONAL based in Dubai► Effectively managed ENTIRE MIDDLE-EAST MARKETS AND AFRICA, TURKEY, AND INDIAN SUB-CONTINENT (India, Pakistan, Bangladesh, Nepal)► Recruited a team of 8-members, 2 of which in Johannesburg, during the start-up in Dubai and led them in the management of the whole Middle East & Africa region (serving 54 countries in excess of 100 distributors) from scratch. Then the entire team grew to more than 30 employees with turnover of more than US$ 40M and later managed the Irwin brand of the company with more than US$10M in the region.► Increased sales to $10M (record level in entire history of the brand in the region) in 2011 despite the collapse in the construction market (considering the sales level for the region of $8M in May 2008 when the crisis started).

Sid A. Ouali, INTERNATIONAL SALES PROFESSIONAL based in Dubai► Effectively managed the Arab markets and grew Net Sales from $2.8M to $5.8M and doubled the Gross Margins.► Reorganized traditional distributors in 32 countries to become more proactive and responsive to market changes and needs.► Consolidated distribution channels and established new Go-To-Market strategies in North Africa.► Organized numerous seminars, shows, fairs open-days throughout Dubai, Saudi, South Africa, Shanghai, Malaysia, and Lebanon.► Introduced the name change from American Tools/Record/Joran/Jack etc. to “IRWIN” and established this new name in the whole Middle-East and North Africa.►Established the "VISE-GRIP" name, a generic for LOCKING PLIERS in the Middle-East and established regional strategies for introduction of NPD Launches and created tailored promos for specific countries.► Progressively Recruited and led a 3-member team out of Dubai and 4 commission agents in the region.►Trained most distributor's sales force and was active part of the founders of the IRWIN University►Introduced the LENOX brand name to the region as the premium brand for Cutting Tools, BAND SAWS, hack blades etc.► Set up the LENOX BANDSAW distribution channel in the Middle-East.► Introduced the HILMOR Bending machines brand in the Middle-East.► Masterminded the Tools VIP marketing Rebate program that was subsequently used by most other suppliers in the area.

Sid A. Ouali, INTERNATIONAL SALES PROFESSIONAL based in Dubai► Assigned as the International Regional Manager for Middle-East & Africa with extensive overseas traveling experience (75% time travelling).► Demonstrated excellent client relationship which developed sales from $250K to $2.1M.► Established new distributors base in Saudi Arabia and Kuwait.► Successfully made the Reed Vice a generic name within the Oil & Gas companies in the region.

► Effectively managed the design and implementation of manufacturing optimization processes of the Truck assembly line with the RENAULT team.► Collaborated in a team of 6-engineers that oversaw truck assembly lines.► Successfully increased productivity and overall performance yearly by 23% on average over a 4-year span.► Designed and put in place complete maintenance programs for all the machines and accessories at the Truck department.