Performance Specialist
CurrentGaraventa Lift is an International corporation primarily focused on Elevator manufacturing and accessibility solutions. We are the Pioneers in Accessibility sector providing premium products and outstanding customer support and after sale services.In my role I develop, lead and help execute strategic marketing initiatives for the brand and drive performance campaigns on various channels achieving a competitive ROI and help give our incredible sales team the tools they need to be… Show more Garaventa Lift is an International corporation primarily focused on Elevator manufacturing and accessibility solutions. We are the Pioneers in Accessibility sector providing premium products and outstanding customer support and after sale services.In my role I develop, lead and help execute strategic marketing initiatives for the brand and drive performance campaigns on various channels achieving a competitive ROI and help give our incredible sales team the tools they need to be successful in the market.• Managed and optimized a monthly budget of $50,000 and exceeded acquisition targets by 15% through data-driven campaign management, resulting in a 25% reduction in advertising costs.• Utilized tools such as Google AdWords, Google Analytics, Bing Ads, LinkedIn Ads and Facebook Ads to deliver relevant and targeted campaigns to a global audience• Developed and implemented a comprehensive paid search strategy that leveraged audience targeting, ad copy optimization, and bid management• Analyzed campaign performance and provided recommendations for continuous optimization and improvement to meet program KPI’s• Collaborated with the creative team to ensure ad copy and landing pages effectively communicated the value proposition and resonated with target audience Show less