Sidra Ashraf Email & Phone Number

Islamabad, Pakistan

 Lead the project design and management functions related to health programs focusing on Family Planning Reproductive Health, Health Communication (SBCC), Nutrition and WASH o Managed USAID health portfolio of over $200 million comprising of various grants and agreements promoting family and community health, Social and Behavior Change Communication, Nutrition and WASH for improved maternal and child health outcome in Pakistano Led the design of multiple bilateral and field support awards. This includes $40 million integrated family planning and maternal newborn child health award, $20 million Stunting Prevention Program, $15 million New partnership Initiative – Human Development Activity, $5 million Maternal Child Survival Program. Guide Health Office on gender perspectives and various approaches to support gender mainstreaming to improve access to family health, reduce malnutrition and stunting in women and children and to address the inequities suffered by women and girls due to poor access to water and sanitation services  Plan and manage COVID-19 funds to respond to health emergency through vaccine roll out, community engagement and addressing vaccine hesitancy needs for equitable distribution of vaccine and improved coverage.  Lead the U.S Government Family Planning compliance monitoring for the health programs to ensure that all stakeholders including implementing partners understands and are in compliance with USG FP policy requirements Ensure close coordination with Global Health/Washington on the implementation of field support and global awards and liaise with other USAID missions for exchange of best practices  Work directly with the Chief of Parties for smooth implementation of USAID funded awards and provide guidance/input on the work planning, budgeting, performance monitoring and reporting processes  Demonstrate active involvement in managing financial issues related to project activities

Islamabad, Pakistan

Pakistan

Islamabad

 Develop and effectively manage project timelines to ensure timely completion of project deliverables Preparing annual budgets and workplan and coordinating with implementing partners for smooth project implementation  Supporting the implementing partner organizations in the development and implementation of action plans  Providing necessary support to the partners in carrying out project baselines, midterm and final evaluations  Ensuring and assessing quality of outcomes and outputs aligned to project performance indicators through logical framework model Extensive visit to remote project areas for project monitoring and evaluation and reporting about possible gaps identified during monitoring visits  Preparing and managing project documentation based on lesson learnt, challenges and major achievements to share the findings with donor and civil society etc.  Development of bi-annual narrative and financial reports & sharing project progress in quarterly and six monthly Planning Monitoring and Evaluation meetings of the organization Conducting pre-test and post-test surveys to assess and analyze the success of various project interventions. Development of risk assessments of the project intervention and developing mitigation plans for the realization of project objectives  Conceiving communication ideas and developing advocacy plans to garner support from relevant stakeholders in project cycle.  Carrying out target audience analysis & development of information education and communication material (IEC) as per project needs. Participate in long- and short-term program development and planning initiatives.  Create implement and manage partnerships and affiliates identify funding opportunities and promote relationship-building. Conducting and facilitating trainings/capacity building of the stakeholders  Developing and leading advocacy & social marketing campaigns as per programme needs and issues specified.

Islamabad

 Coordinating and directing with the ad agency for the execution of ideas developing concepts for the brand visibility and image building Proposing publicity medium and preparing media plans Conducting pre marketing research and post evaluation surveys for message effectiveness & to assess customer perception about brand liaising with the creative agency team, clients and consumers to develop media strategies and campaigns identifying target audiences and analyzing their characteristics, behavior and media habitsSpecial Branding Assignments: Launched Gaming Lounge exclusively for the Broadband users of PTCL as value added service. Designed Media Campaign for PTCL Land-line Customer Restoration

 Composing user manual documents for extensive Media Management. Analyzing current media tools and latest marketing trends. Preparing Media and Communication Proposals for RFPs Mass media planning and budgeting for various behavior change communications projectsWORK PORTFOLIOBehavior Change Communications (Mass Media Programs):Ministry of Health (Hepatitis Control Program, LHW), Ministry of Population Welfare, Central Board of Revenue, LHW program by MOH, Awareness campaigns for NCHDImage Building Assignments SME Bank, National Highway Authority (NHA), Capital Development Authority (CDA), Ministry of Tourism, DVCOM, Central Directorate of National Savings, Anti Narcotics Force, Fresh Farm, CDA Art and Craft Village, Lake View Park Islamabad Events planning, organization, sponsorship and resource allocation European Union Workshops and seminars World Creativity Day celebrations  Planning Kids Carnival 2007 Coordinating promotional activities for Health Expo 2006  Corporate Anniversary Channel 7 Communications Organized Walk against Drugs on International Day against Drug abuse and Antinarcotics

Master Of Public Health - Mph, Environmental And Public Health

Business Administration

Bba (Hons), Marketing