As the Head of Division at Studio Mehr, I oversee the design, operations, procurement, and planning of the unstitched and pret collections for one of the leading fashion brands in Pakistan. With over 10 years of experience in the textiles industry, I have a strong track record of delivering innovative, creative, and cost-effective solutions for diverse market segments and customer needs.My core competencies include design management, fashion illustration, target costing, product development, and fashion styling. I am passionate about creating and executing high-quality designs that reflect the latest trends and styles, while also ensuring operational efficiency, profitability, and customer satisfaction. I am also committed to leading and mentoring a talented team of designers, and collaborating with cross-functional stakeholders to achieve the company's vision and goals.