Sidra Sattar work email
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Sidra Sattar personal email
Sidra Sattar phone numbers
I am an Ex-Pat media enthusiast now permanently residing in Hamburg, Germany. With nearly 15 years of extensive experience in media planning to develop and implement integrated marketing plans in support of global brands and products. My expertise, particularly in digital and media strategy, has allowed me to work with advertisers is varying categories of CPG, healthcare, travel, fashion, spirits and energy to help plan their annual media campaigns efficiently and effectively.As a passionate problem-solver and by combining process discipline with marketing expertise, I am able to lead cross-functional procurement and marketing teams to greater efficiency and productivity.
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Client PartnerEbiquity Germany GmbhHamburg, Hh, De
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Client PartnerEbiquity Germany Gmbh Oct 2024 - PresentHamburg, Germany -
Senior Marketing ManagerInnogames Gmbh Aug 2022 - Sep 2024Hamburg, Germany -
Marketing ManagerInnogames Gmbh Jun 2021 - Aug 2022Hamburg, GermanyManage large screen North America marketing intiatives strategically while optimizing our North American commitments to drive profitability. Reasearch, develop and execute strategic path(s) to testing new media and CTV opportunities for main global markets that may lead to profitability to the company.
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Senior Media Consultant, Media ManagementEbiquity Plc Sep 2018 - Dec 2020Greater New York City AreaDeveloped and led North America's Ebiquity’s Media Management practice, a full-service consultancy inclusive of media agency selection and management; client-side organizational design, process and governance.Designed and implemented North America media pitches for Energizer, McDonald’s, Boehringer-Ingelheim and eharmony, Responsibilities include end-to-end process management; pitch objectives and KPI setting; RFP development; Remuneration, strategy, and savings analysis; decision… Show more Developed and led North America's Ebiquity’s Media Management practice, a full-service consultancy inclusive of media agency selection and management; client-side organizational design, process and governance.Designed and implemented North America media pitches for Energizer, McDonald’s, Boehringer-Ingelheim and eharmony, Responsibilities include end-to-end process management; pitch objectives and KPI setting; RFP development; Remuneration, strategy, and savings analysis; decision criteria/evaluation; and MSA negotiation. Partnered with senior level marketing, procurement, and agency leadership to optimize transparency, comprehensiveness, and fairness through the review processFurther, I connected with global Ebiquity leadership to further refine media management practice and develop media management business P&L with our existing clients and new client prospects. Additionally I work alongside Business and Development teams to extend company footprint in the North American market. Show less
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Brand Group DirectorHorizon Next Nov 2017 - Jul 2018Greater New York City AreaClients: UnitedHealthcare, Tencent, Supercell and Alarm.com Responsible for account ownership, and team leadership on various awareness driving brands (mentioned above) by leading discussions on integrated cross-channel communications strategies across, TV, OOH, digital and social media and SEM. -
Global Associate Media DirectorOmd Usa Dec 2015 - Nov 2017Greater New York City AreaClient: Global Nissan Influenced and advise global brand governance as digital media expert for paid activations across 35 countries and growing. Liaison of annual global digital deal discussions and negotiations on behalf of the client to ensure cost efficiency and productivity.Educated clients in regards shifting budgets towards digital marketing and away from print and OOH. -
Digital Media SupervisorUm Worldwide Apr 2014 - Dec 2015Greater New York City AreaMain point of contact for Clients in regards to new campaign briefs, day to day optimizations, and reporting on analysis and forecasting on current campaign performance.Develop and present new brand plan recommendation decks and POVs for future and/or to enhance existing campaigns for incremental opportunities or first to market opportunities. Lead conversations for Clients for introducing new tactics like e-mail marketing, purchase data to the campaign to add more scale and efficiency… Show more Main point of contact for Clients in regards to new campaign briefs, day to day optimizations, and reporting on analysis and forecasting on current campaign performance.Develop and present new brand plan recommendation decks and POVs for future and/or to enhance existing campaigns for incremental opportunities or first to market opportunities. Lead conversations for Clients for introducing new tactics like e-mail marketing, purchase data to the campaign to add more scale and efficiency to already existing campaigns. Introduce and build new and unique custom marketing ideas to help build brand build brand story through 360 digital marketing approach.Clients: Coca-Cola, Exxon Mobil, B-F Show less -
Digital StrategistOmd Usa Mar 2012 - Mar 2014Greater New York City AreaClients: Hershey's, Virgin AtlanticCollaborated with clients to develop overarching campaign strategies to maintain annual revenue goals and overall positive brand lift.Introduced and implement innovative and seamless advertising approaches such as native and audience segmentation to further enhance the reach and efficiency of existing and upcoming campaigns.Managed and ensure brand safety across all campaigns to outline campaign efficiency with the use of media tools such as… Show more Clients: Hershey's, Virgin AtlanticCollaborated with clients to develop overarching campaign strategies to maintain annual revenue goals and overall positive brand lift.Introduced and implement innovative and seamless advertising approaches such as native and audience segmentation to further enhance the reach and efficiency of existing and upcoming campaigns.Managed and ensure brand safety across all campaigns to outline campaign efficiency with the use of media tools such as, Flashtalking, Comscore and Prisma. Show less
Sidra Sattar Skills
Sidra Sattar Education Details
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Political Science And Government
Frequently Asked Questions about Sidra Sattar
What company does Sidra Sattar work for?
Sidra Sattar works for Ebiquity Germany Gmbh
What is Sidra Sattar's role at the current company?
Sidra Sattar's current role is Client Partner.
What is Sidra Sattar's email address?
Sidra Sattar's email address is si****@****ity.com
What is Sidra Sattar's direct phone number?
Sidra Sattar's direct phone number is +132390*****
What schools did Sidra Sattar attend?
Sidra Sattar attended Rutgers, The State University Of New Jersey-New Brunswick.
What are some of Sidra Sattar's interests?
Sidra Sattar has interest in International Travel, Politics, Civil Rights And Social Action, Education, Roman And Greek Art History, Classical South Asian History, Disaster And Humanitarian Relief, Human Rights, Digital Photography, Health.
What skills is Sidra Sattar known for?
Sidra Sattar has skills like Digital Media, Social Media, Social Media Marketing, Digital Marketing, Online Advertising, Marketing, Advertising, Digital Strategy.
Who are Sidra Sattar's colleagues?
Sidra Sattar's colleagues are Thilisa Hamilton, Karen Sonigo Benmussa, Jill Richardson, Murli Tawari, Victoire Lequeux, Marcia Owens-Reder, Liz Workman.
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