Sidra Umar Email & Phone Number

Lahore, Pk

Lahore

Lahore, Punjab, Pakistan

Lahore, Punjab, Pakistan

• Responsible for collaborating with Cross-Functional partners to manage all aspects of the ecommerce business including business planning, content strategy and development, promotional campaigns and other digital marketing aspects, website design, customer service, web analytics and logistics partners .• Business & Growth Planning by looking into P&L.• Supervise the ecommerce operations for handling day to day operations in timely and effective manner.• Initiated Omni Implementation project in June 2021 and successfully achieved 90% orders fulfilment via Omni Channel. Devised a mechanism to organize same day movement of 100% allocated orders to any Store. • Reduced dedicated Ecommerce inventory at Head Office Warehouse by 85% thus releasing space and required resources to manage same. • Omni channel management, Stores Training and Logistics alignment.• Streamlined / automated returns process with Courier Companies. Implemented procedure to park returns same day as received hence reducing product off the website time. • Reduced orders delivery time from 10 days average to 3 days average improving NPS score, customer experience and returning customer ratio. • Reconciliation of Accounts / Cash flow management. • KPI Management & Implementation. • Analyzing current trends of E-Commerce.• Process mapping, process improvements and SOPs development.• Vendors and Market Places Management including addition of marketplace partners resulting in 8% additional business contribution. • Launched the concept of pre booking and generated additional revenue. • Oversee management of inventory and products, ensuring weekly inventory reconciliation & replenishment tracking.• Ecommerce Performance Analysis.• Manage all aspects of web analytics related to ecommerce and communicate relevant information to team members, executive leadership and cross-functional partners.

Lahore

• Developing Ecommerce / digital media strategy along with operational strategy for vendor acquisition, management and fulfillment. • Brand building / positioning of Membership Card project along with 360-degree marketing communication plan design and monitoring of analytics.• Overseeing Website redesign, SEO and social media / website performance analysis. • Use data driven approach to manage campaigns and derive insights on strategy and performance.• Building / handling Industry partnerships with particular focus on HORECA, Grooming and Fashion categories.

Lahore, Punjab, Pakistan

- Responsible to establish integrated forward looking Supply Chain function in collaboration with individual Buying Units of fabric, yarns, Dyes & Chemicals, General Store items for both local and imports and suggest business improvements based on historical trends and forecasting. - In coordination with Internal Audit Department, developed SOPs, policies and procedures. - Responsible for vendors management, demand planning, material management, logistics and optimum inventory levels across Supply Chain function.- Work with Finance, Sales, and Manufacturing teams to determine best vendors/distributors and optimum cash flow management. - Identify and resolve process bottlenecks in a timely manner- Coordinates with Warehouse & Logistic team for efficient stock movement. - Facilitate annual external audit (KPMG) & regular internal audits and ensure compliance with the Organizational directives / guidelines. - Managed procurement budget of 1 billion while leading a Team of 100 members.- Encouraging inclusive workplace and promoting well being of Team members. - Skills development of Supply Chain Team through coaching and mentoring.- Material and Vendor Master Data cleansing in SAP to ensure right reporting and KPI based dashboards reporting for individual buying units. - Developed JDs and KPIs of Supply Chain Team.

Lahore, Pakistan

- Working across a portfolio of clients from a range of industries, understanding their needs and subsequently developing and presenting pitches. - Aligning and strategizing how business objective translate into attainable media objectives for brands. - Involved in developing annual media strategy along with planning, research and activation teams. - Wrote Effie award winner case of Shan Shoop noodles.- Worked in a Team preparing and winning successful Alpha dugout pitch for Bank Alfalah.

Lahore

• Successfully launched Tkxel’s Enterprise solutions platform in Pakistan’s market in just 5 months.• Responsible for marketing/ business development and Key Account management of business automation solutions including MS Dynamics AX/365, HRIS, CRM, Azure, Power BI, Digital Services (website, social media management) etc. • Developing and managing online marketing campaigns including content development, execution, monitoring, engagements and conversions.. Leading Communication strategy for digital / social media and website content development for ERP division.• Activities include Brand development, Market research & analysis, designing marketing collateral. budgeting & GTM Strategy for existing / new products, managing profitability, operations & Clientele experience, Public Relations, representing Tkxel at Microsoft events, documentation and managing Technical Team. • Leading Apparel Brands Retail channel Business Intelligence function for maximizing Retail ROI. • Led Dynamics 365 HR Functional Consultancy at Ruba Digital (Haier Group) for mapping complete HR operations from hire to retire. Activities include HR policies & operations, recruitment / talent management, planning, payroll & benefits, training, performance management and employee engagement.

Lahore

• Responsible for Business Development, Marketing & Sales, Strategic partnerships with Clients, Regional marketing budgets, PLC, Brand / Communication & Consumer Insights management, Marketing Collateral, Exhibitions arrangements and revenue targets. • Successfully developed Company Portfolio in USA Fashion Segment (More Focus on BTL activities) by targeting new clients and managing churn rate keeping in Clients needs and business growth targets.• Promoted as Team Head - Fashion Wear in October 2014 and managed Team of 3 persons.• Successfully network with USA/UK Brands including OJG, Perry Ellis, PVH, Next, George, Sainsbury’s, Arcadia, Oxford Apparel, Li & Fung, Jordache to name a few resulting in establishing regular business partnerships.• Organized and represented Company on International Fabric Trade Shows. • Regularly monitored and evaluated Brand wise business activities to enhance service quality, develop tailored content and analyze business / brand wise profitability. • As part of Succession Planning, launched Corporate Experiential Learning Program and mentored 2 persons for new business development initiatives in North America and UK.• Leading member of Business Excellence Committee (Headed by CEO) to analyze, design, plan, generate stakeholders support & implement OD functions, procedures development and operations alignment with strategic priorities. • Developed and conducted marketing capability programs with experiential learning focus.

Head Office Lahore

-Led SSGC (Sui Southern Gas Company) billing automation project. Coordinated with all stakeholders (Internal and External) to ensure compliance with the business goals. Resolved implementation issues through solution orientation and collaborative mindset. Removed deadlocks by negotiating with executive management of SSGC. -Led ABL and VISA International's project upon the implementation of ATM SMS acquisition service which enabled ABL ATMs to accept VISA powered card transactions. Acted as a liaison between the business and technical teams. Coordinated with all stakeholders (Top Leadership of ABL and VISA International) based in Pakistan and Singapore.-Developed formal proposal documentation for the new products development with complete financial feasibility and market analysis for onward submission to ABL Executive management and to State Bank of Pakistan.- Strong member of the team to roll out branchless banking particularly mobile banking and alternate delivery channels at ABL

Lahore

• Took initiative and led ABL DHA EME Branch in absence of designated Branch Manager for about 2 months.• Achieved 2011 Annual Business Target in One Month and potential target of the Year 2012 as well in 2011 being the youngest Branch Head. Branch declared as Best in Pakistan for 2011.• Enhanced Bank's portfolio by targeting new clients with formal business proposals keeping in view their needs and business revenue targets. • Managed overall branch affairs and client portfolio of Pak Rs. 1.82 billion.• Managed a team of 12 individuals responsible for consistently delivering high quality and value added services• Analyzed consumer insights data and increased branch business base by 40% on its base.• Launched “Customer Loyalty & Retention Project” and devise win back strategies. • Won Bancassurance selling campaign (2011) and attended International Conference in South Africa and won recreational trip to Dubai.• Mentored ABL Branch team and successfully developed two colleagues to the managerial positions.• Successfully managed the domains of Business Development, Operations, Marketing, Credit Analysis, Foreign Trade and Customer Relationship Management.• Led project of handling Churn Management/ Retention & Winback/ Customer Data Management & Analysis.• Pioneered the launch of "Allied Rising Star" Child Saving Accounts through Branch level Event at ABL.

Master Of Business Administration (Mba), General Management/Marketing/Supply Chain

Masters In Human Reource Management, Human Resources