Chief Marketing Officer
Current
Jun 2024 - Present
AeroLeads people directory · profile
Sidra Berman Email & Phone Number
B2B Tech CMO | Product Marketing Guru | Strategic Advisor & Mentor | Public Speaker & Storyteller
at
Calero
LinkedIn matched
3 data sources
Profile completeness 86%
Current company
Role
B2B Tech CMO | Product Marketing Guru | Strategic Advisor & Mentor | Public Speaker & Storyteller
Location
New York City Metropolitan Area, United States, United States
Who is Sidra Berman? Overview
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Quick answer
Sidra Berman is listed as B2B Tech CMO | Product Marketing Guru | Strategic Advisor & Mentor | Public Speaker & Storyteller at Calero, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Sidra Berman.
Sidra Berman previously worked as Chief Marketing Officer at Calero and Chief Marketing Officer at Parcellab. Sidra Berman holds Ba, Political Science, Economics from Tufts University.
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Email format at Calero
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Calero
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Profile bio
About Sidra Berman
-20 years of experience in all aspects marketing for B2B tech companies with significant product marketing background-Demonstrates cross-functional leadership with key stakeholders including executives, sales, product, engineering, professional services, support, development, finance and HR-Strengths include building high-performing teams, communication skills, consistently exceeding expectations, tackling new challenges, connecting with customers & prospects, and dynamic public speakerSpecialties: Market strategy, product strategy, new market entry & analysis, market / competitive research, product marketing, product launch, positioning, persona & pain-based messaging, lead generation, lifecycle marketing, value and metrics-based selling, pricing, digital marketing, social media marketing, transforming under-performing groups into high-performing teams, M&A integration, cross-cultural leadership, Six Sigma, Pragmatic MarketingExpertise marketing solutions related to: Business intelligence, analytics, big data, SaaS, AI / machine learning, ERP (financial management/accounting, project management, HR, GRC, time & expense), supply chain, CRM, Customer Experience Management, securityDeep knowledge of the following buyer personas: CFO/office of finance, IT, marketing, supply chain, contact center / support, product management, HR, operations, legal, federal
Current workplace
Sidra Berman's current company
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9 roles · 26 years
Sidra Berman work experience
A career timeline built from the work history available for this profile.
Chief Marketing Officer
Oct 2022 - Jun 2024
Chief Marketing Officer & Head Of Product
Joined PE-backed TimeTrade, the leading B2B SaaS provider of cross-industry SMB & Enterprise appointment scheduling, to turnaround unprofitable VC orphan. Re-organized product & marketing teams, implemented best-in-class processes, and overhauled messaging & sales tools—leading to the highest bookings and revenue in the company’s 20-year history. Acquired.
Nov 2020 - Oct 2022
Chief Marketing Officer & Executive Vice President
Built and managed marketing department for enterprise legal marketplace with 2,500 employees across North America, Europe, and Asia. Built metrics-driven department to address all aspects of marketing (lead gen, branding, solutions marketing, communications, supply recruitment, martech, customer programs, content, and operations). Managed communications.
Mar 2019 - Nov 2020
Chief Marketing Officer
Responsible for all aspects of marketing for 2,500 employee Telecom Expense Management company operating on five continents. Recruited to launch company’s market-changing IT Expense Management solution, but role quickly transitioned to crisis management resulting from financial restatement, NASDAQ delisting, and go-private event. Restructured.
May 2016 - Mar 2019
Vice President, Marketing
Recruited as part of new management team to rebuild company from a hardware defense contractor into a Big Data solutions company serving the needs of the Fortune 1000. Building an agile, responsive marketing team viewed as a strategic imperative to the company's successful transformation. Tasked with establishing the value proposition, key messaging.
2013 - 2016
~3 yrs
Vice President, Marketing & Inside Sales
Clarabridge
Responsible for product marketing, lead generation, public relations, analysts relations, events, tradeshows, annual user conference, customer communications & communities, web site, SEO/SEM, collateral, branding, graphics, partner marketing and inside sales. Promoted twice within one year (VP Product Marketing > VP of Marketing > VP Marketing & Inside.
2011 - 2013
~2 yrs
Director, Product Marketing & Strategy
Owned go-to-market strategy, planning and execution for product portfolio that generated 70% of company's annual revenues. Responsible for market analysis, business planning, segmentation, messaging, pricing and competitive analysis for product areas including financial management/accounting, project management, business development, human resources, time.
2006 - 2011
~5 yrs
Product Marketing, E-Marketing/Seo, Field Marketing (Multiple Roles)
Ge Global Exchange Services (Formerly Geis; Currently Gxs)
Held various roles requiring cross-functional leadership, obtaining executive buy-in, and working with counterparts in Asia & Europe. Managed complex cross-departmental projects while continuing to execute on day-to-day responsibilities. Well-earned reputation for bringing projects in ahead of schedule, under budget, and above goal. Promoted twice.
2000 - 2006
~6 yrs
5 education records
Sidra Berman education
Ba, Political Science, Economics
Executive Education, Business Marketing Strategies
Executive Education, Transforming Your Leadership Strategy
Executive Education, Pricing Strategies
Mba, Marketing, Finance
FAQ
Frequently asked questions about Sidra Berman
Quick answers generated from the profile data available on this page.
What company does Sidra Berman work for?
Sidra Berman works for Calero.
What is Sidra Berman's role at Calero?
Sidra Berman is listed as B2B Tech CMO | Product Marketing Guru | Strategic Advisor & Mentor | Public Speaker & Storyteller at Calero.
Where is Sidra Berman based?
Sidra Berman is based in New York City Metropolitan Area, United States, United States while working with Calero.
What companies has Sidra Berman worked for?
Sidra Berman has worked for Calero, Parcellab, Engageware, Axiom, and Tangoe.
How can I contact Sidra Berman?
You can use AeroLeads to view verified contact signals for Sidra Berman at Calero, including work email, phone, and LinkedIn data when available.
What schools did Sidra Berman attend?
Sidra Berman holds Ba, Political Science, Economics from Tufts University.
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