Tickit Health is a company that has built an innovative, award-winnig digital surveying solution, Tickit, powered by Digital Empathy. By taking a personalized approach to asking questions, Tickit obtains high-quality data and critical information for healthcare organizations to efficiently deliver care and support individuals across broad populations.Key Outcomes: - Supported CEO with managing CRM, conducting targeted and personalized cold email outreaches, which consistently had above average response rate. - Assisted Marketing Director and CEO with creating thought leadership content such as podcasts, white paper, and original blogs to improve brand image. - Managed the compilation and digital distribution of monthly client newsletter featuring product updates, new feature releases, and client success stories, in collaboration with customer success and product team.

ApplyBoard empowers people around the world to study abroad and access the best education. It does this by simplifying the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and academic institutions on one platform. Partnering with over 1,500+ primary, secondary, and post-secondary educational institutions, and working with 10,000+ recruitment partners, ApplyBoard has grown to become the world’s largest online platform for international student recruitment, assisting more than 300,000 students with their educational journeys. Key Outcomes: - Introduced ApplyBoard services to recruitment agents via email, phone calls, and in-person meetings, and met the weekly target of acquiring 5 new agents.- Trained recruitment agents to use the ApplyBoard portal, negotiated terms of engagement, managed regular communication and extended day-to-day support to 200 client accounts across the country. - Met and exceeded weekly targets of increasing student applications to Canadian colleges from Pakistan by 30%.

VFC is a national non-profit that offers a two-year Fellowship program for recent graduates who are self-starters and have demonstrated an interest in entrepreneurship. It recruits, trains and supports top recent graduates to work at Canadian startups in need of talent, with the mission of fostering entrepreneurship. As a VFC Fellow, I have completed an intensive selection process and a month-long job readiness training camp at Queens University, Kingston.

Tickit Health is a company that has built an innovative, award-winning digital surveying solution, Tickit, powered by Digital Empathy. By taking a personalized approach to asking questions, Tickit obtains high-quality data and critical information for healthcare organizations to efficiently deliver care and support individuals across broad populations.Key Outcomes: - Gathered and analyzed large amounts of qualitative data to create a report-style presentation on the landscape of digital health in the USA, Canada, and Australia for the CEO and Marketing Director. - Initiated and managed the company-wide implementation of CRM by mapping customer journey to the sales cycle, thereby increasing the efficiency of sales processes and closing of sales deals by 40%.- Administered CRM for ensuring consistent data entry, refining workflows, synthesizing data, and building reports on sales performance and marketing activities for the CEO to assess each department’s performance. - Managed the website on WordPress and used the data from google analytics to monitor the website traffic, thereby streamlining marketing efforts accordingly. These efforts helped the company to rank higher on google and increased the organic website traffic by 45%.- Researched, planned, and implemented monthly marketing campaigns under the supervision of the Marketing Director.- Conducted inbound and outbound email marketing campaigns, enriching the sales funnel by 35% each quarter.- Collaborated with clients and customer success team to write 9 case studies.- Drafted blogs using SEO-based keywords, resulting in an increase in monthly traffic to the website by 57% and an increase in product inquiries by 30%. - Managed and facilitated various external and internal meetings.