Google Platform Products (Search Ads 360, Display & Video 360, Google Analytics 360), as well the overall ad-tech ecosystem. With a campaign product focus towards Ads Privacy and Compliance, working alongside legal teams discussing their specific challenges and solving them via the range of Privacy updates available which are housed on the Google Marketing Platform. Working with both agency and client teams in developing VBB strategies and diagnosing issues within the new parameters and changes occurring.

Pearson Developer NetworkPearson API EvangelistPearson is the largest education company and the largest book publisher in the world. Operating across 70 countries with over 40,000 employees. Pearson provides a range of education products and services to institutions, governments and direct to individual learners, that help people everywhere aim higher and fulfill their true potential. The Pearson Developer Network is the global hub for Pearson Web APIs – We curate the Pearson developer community. Implement a scalable, gold standard developer experience for all Pearson Developers.With eLearning dominating app stores and growth for consumption of educational content. New technologies are developed daily and shared in a fully supported market place through the Pearson Developer Network with an ever-growing library of API’s. Pearson’s APIs deliver solutions for higher education, K-12, professional, corporate, and government organisations to extend teaching and learning digitally. Upcoming Events: PDN events London - Drop in sessions with guest speakers, Breakfast Mornings, and Code Sessions. Drop me your email to join the mailing list for upcoming Pearson Developers Network events. Connect with me internally / Twitter @sidra_tm

Whether the channel is B2B or B2C, a brand succeeds by standing out, conveying unique value, and consistently delivering on its promises. To do all 3 requires careful, well-informed brand strategy.Building upon intelligence gathered from Discovery, we develop comprehensive-but-practical strategies for everything from new product launches and rebrands to B2B or B2C sales campaigns. Strategy deliverables include:Defining Business Objectives + Success MetricsGo-To-Market Sales & Brand StrategyBrand ArchitectureBrand Positioning MapStrategic Alliance Planning

ReachLocal (NASDAQ: RLOC) is a global online marketing company with the mission to help businesses all over the world reach more consumers online. Headquartered in Woodland Hills, CA, we have over 68 locations throughout the US, Canada, Australia, UK, Germany, and Japan. As Google’s Global AdWords™ Premier SMB Partner, we are honored to be in this elite class that bestows an added endorsement of quality, reliability, and high-level expertise in the online market. We have ranked 3 years in a row on the Deloitte Technology Fast 500 – an annual ranking of the 500 fastest growing technology and media companies in North America based on percentage revenue growth over five-year periods. Online search is still the number one way consumers look for information about products and services, and whether consumers are searching via Web or Mobile we will show your text ads to consumers searching for keywords related to your business. Our proprietary technology learns which keywords are driving the most conversions, and automatically shifts more budget to what’s working to maximize your conversions.Organised and launched ReachEdge UK from Google Head office London * Subject matter expert: Digital marketing PPC and SEO.* Vertical: Travel and Education.*Awarded Campaign Manager May 2014ReachLocals awards- Google AdWords™ Premier SMB Partner- BritWeek UKTI Business Innovation Awards 2011- Deloitte Technology Fast 500- Glassdoor Top 50 Best Places to Work 2012- Best Social Media Service for Small Business in the 2010 Mashable Awards- Inc. 500, ReachLocal No. 39 on its 2009 annual Inc- Search Engine Watch named ReachLocal as a 2009 finalist for best Search Engine Marketing-Technology Platform for Small- to Medium-Sized Business.

I am responsible for the full execution of a featured report, from initially developing the editorial thematically and directing design/infographics to the commercial sponsors. Raconteur Media is a special-interest media company and publisher of premium special reports exclusively for The Times, The Sunday Times and most recently The Week. Raconteur also produces custom publishing projects, industry surveys and publishes digital solutions such as microsites and tablet apps. We cover a vast range of pertinent topics; business, culture, finance, healthcare, lifestyle, sustainability, technology and the arts.I produce special interest reports for The Times. I am responsible for the entire project from commercial sponsors to developing the editorial thematically and directing design/infographics. If you value specialist content and good design that speaks to the largest business audience in the UK, then this could be an excellent marketing platform for you.

Insurance and Reinsurance Brokers at Lloyds of London. Member of the Trans Continental Investment service GroupWe are a specialist Lloyd's of London insurance broker, part of a multi national reinsurance and risk solutions group, who operate on a unique regional basis to bring an unrivalled market presence to businesses of all sizes who seek bespoke solutions for their insurance requirements.www.bgpltd.com

Consumer insight devision, working with mass data provided from the sites and market research, organising and creating data into presentations for monthly performance and consumer insight reports, attribution modelling. The insights directed future marketing campaigns using the best methods to engage Waitrose consumers in store.