Sidra Yousuf Email & Phone Number

Montreal, QC, CA

Canada

Saudi Arabia

• Implemented data-driven strategies leveraging CRM tools and data analytics to optimize Jeeny's ride-hailing campaigns in KSA. Result: Increased user conversion rates while minimizing costs.
• Collaborated closely with cross-functional teams to develop and execute innovative digital marketing strategies, driving significant user acquisition and ride volume growth.
• Utilized data visualization and mapping techniques to analyze campaign performance, extract actionable insights, and identify areas for improvement.
• Continuously monitored user behavior and feedback to enhance the overall customer experience.
• Utilized advanced Excel skills to segment user cohorts by geographical regions in Saudi Arabia. Implemented targeted city-based marketing campaigns, driving higher user engagement and conversion rates.

Karāchi, Sindh, Pakistan

• Creating & implementing forecast modeling & analyzing business processes to identify risks & assess profitability targets to support business planning & for the overall business growth & expansion.
• Working closely with stakeholders to develop a detailed business roadmap for projects, monitor progress of all the key performance indicators & initiatives
• Creating and managing accounts receivable dashboards to monitor statistical cost & revenue indicators.
• Conducting evaluation of organization’s workflows, implemented process improvements on Microsoft SharePoint & Visio to optimize internal processes to ensure cost efficient processes
• Developing periodic recaps to review business performance and future opportunities to support and influence our business growth and operational excellence aspirations.

Karāchi, Sindh, Pakistan

• Founded Soiree events with a mission to revolutionise events planning and management in Pakistan, providing premium experience at affordable prices.
• Successfully launched cross channel social media platform strategy to engage different customer segments on Instagram & TikTok, with a reach of 5000+ users in the first 100 days of the launch.
• Consistently secure an average of 15 highly qualified leads per month on the company’s official Instagram account.
• Liaised with more than 40 vendors (food, equipment, lighting, etc.) across more than 30 events in 2021.
• Built a robust CRM system on Notion to streamline tasks, projects, finances, clients & vendor management.

Karāchi, Sindh, Pakistan

• Led content strategy for époque fashion, Sucsel's top bridal wear client, boosting brand visibility by 30% with over 15 weekly posts on platforms like Instagram and Facebook.
• In partnership with the marketing lead, fine-tuned our content calendar to align with product launches, resulting in a 25% uptick in engagement during debut weeks.
• Initiated regular social media performance audits, capturing key metrics like a 20% rise in followers and a 15% increase in engagement rates, informing and elevating our brand strategy's effectiveness.

Karāchi, Sindh, Pakistan

• Spearheaded a feasibility study on Digital Banking adaptation in rural Sindh & Punjab, revealing potential for a 25% uptick in customer onboarding.
• Contributed to risk-management services, aiding in the development of quant models and bolstering governance standards, leading to a 15% improvement in client deliverable efficiency.
• Fostered strong client relationships, achieving 90%+ satisfaction ratings, by consistently addressing queries and collaborating closely with senior Partners and Directors.
• Streamlined internal processes by identifying and rectifying inefficiencies, leading to a 20% faster turnaround on client projects and enhancing overall team productivity.

• Led a diverse team to orchestrate the annual Young Leaders Entrepreneurship Summit (YLES), fostering collaboration among students from all over Pakistan, and setting the stage for them to develop and pitch innovative.
• Cultivated partnerships with key industry stakeholders, enhancing the summit's prestige and ensuring an invaluable experiential learning platform for the participants.
• Introduced a mentorship program linking seasoned entrepreneurs with student teams, which bolstered teamwork and resulted in a 30% increase in project completions and a more enriched participant feedback.
• Initiated a targeted digital marketing campaign for YLES, leveraging social media influencers and interactive webinars, which led to a 25% surge in registrations and solidified its standing as a top entrepreneurial.

Bachelor'S Degree, Economics

A’Levels, Economics

O’Levels