Sidsel Bertelsen Email & Phone Number

Copenhagen, Dk

Copenhagen, Capital Region, Denmark

Restructuring the global brand marketing department delivering a new omni channel marketing approach to revitalize the brand and recruit a new segment of costumers. Leading a team of nine, developing global brand marketing strategy, multi-channel campaigns and a new visual expression for the brand.Key accomplishments:- Built an in-house creative team to radically change the company’s visual expression and maximizing content output while keeping cost levels intact. - Delivering… Show more Restructuring the global brand marketing department delivering a new omni channel marketing approach to revitalize the brand and recruit a new segment of costumers. Leading a team of nine, developing global brand marketing strategy, multi-channel campaigns and a new visual expression for the brand.Key accomplishments:- Built an in-house creative team to radically change the company’s visual expression and maximizing content output while keeping cost levels intact. - Delivering dedicated consumer recruitment brand platform performing above benchmark on all metrics.- Revitalized jewellery icon collection through focused marketing approach resulting in sales +90% YOY- Building new first party data marketing strategy and establishing a new media performance effect measurement system- Building new processes with global markets to re-establish global/ local collaboration for marketing activation. Show less

Copenhagen, Capital Region, Denmark

Developing creative concepts and activation strategies for major campaigns delivering on measurable KPIs across EU markets for reach, engagement and conversion.Key accomplishments:- Delivering a full and integrated 360 jewellery campaign from concept development to execution activated through paid media, CRM, E-commerce, retail, wholesale and organic media resulting in collection becoming number one seller globally.- Orchestrating lower funnel tactical campaign to deliver… Show more Developing creative concepts and activation strategies for major campaigns delivering on measurable KPIs across EU markets for reach, engagement and conversion.Key accomplishments:- Delivering a full and integrated 360 jewellery campaign from concept development to execution activated through paid media, CRM, E-commerce, retail, wholesale and organic media resulting in collection becoming number one seller globally.- Orchestrating lower funnel tactical campaign to deliver revenue +33% above forecast and 128% vs LY on E-com channel.- Establishing new ways of working with key stakeholders to ensure integrated campaign execution and brand safeguarding across channels. Show less

Paris Area, France

Start-up founder developing a new type of functional cordial drink. Developing business case identifying gap in market for new product based on market and costumer research incl. bespoke quantitative analysis. Product development, establishing production and supply chain network. Brand strategy and visual identity.Key accomplisments:- Copenhagen Cordial Company was elected part of ”Growing Food Copenhagen” start-up accelerator driven by Spring Nordic, Technical University of… Show more Start-up founder developing a new type of functional cordial drink. Developing business case identifying gap in market for new product based on market and costumer research incl. bespoke quantitative analysis. Product development, establishing production and supply chain network. Brand strategy and visual identity.Key accomplisments:- Copenhagen Cordial Company was elected part of ”Growing Food Copenhagen” start-up accelerator driven by Spring Nordic, Technical University of Denmark and University of Copenhagen.- Multiple investor meetings with pledge to invest Show less

Copenhagen Area, Capital Region, Denmark

Building marketing strategy and NPD processes for faster and more costumer oriented product innovation supporting Like For Like growth in lead home market. Key contributor in the successful launch of Lagkagehuset in New York. Lead in expanding assortment to new food and beverage categories from concept to roll out in 100+ stores managing profitability and GM targets.Key accomplishments:- Successfully leading the go to market strategy for New York expansion through a retail marketing… Show more Building marketing strategy and NPD processes for faster and more costumer oriented product innovation supporting Like For Like growth in lead home market. Key contributor in the successful launch of Lagkagehuset in New York. Lead in expanding assortment to new food and beverage categories from concept to roll out in 100+ stores managing profitability and GM targets.Key accomplishments:- Successfully leading the go to market strategy for New York expansion through a retail marketing and PR approach.- Defining an organizational change program, “the innovation kitchen”, to integrate product innovation with more speed and efficiency into the organization leading to +30% new product introductions in one year.- Establishing new commercial reporting processes for better overview of sales and category performance- Instrumental in driving the sale process to new capital fund ownership Show less

Copenhagen Area, Denmark

Annual brand planning and execution for Veuve Clicquot, Krug, Ruinart, Estates & Wines and Hennessy based on costumer and data driven insight. Leading strategic projects of Veuve Clicquot & Krug across Nordic region. Conceptualising and implementing sucesfull brand revitalization strategy for Veuve Clicquot in local market.Key accomplishments:- Leading sales team in trade revitalization strategy contributing to brand volume growth of +7% in 2015 vs. 2014- Delivered brand growth… Show more Annual brand planning and execution for Veuve Clicquot, Krug, Ruinart, Estates & Wines and Hennessy based on costumer and data driven insight. Leading strategic projects of Veuve Clicquot & Krug across Nordic region. Conceptualising and implementing sucesfull brand revitalization strategy for Veuve Clicquot in local market.Key accomplishments:- Leading sales team in trade revitalization strategy contributing to brand volume growth of +7% in 2015 vs. 2014- Delivered brand growth of +23% in strategic on-trade retail channels for key champagne brand.- Managing and implementing category management projects resulting in portfolio volume to increase by +24% and + 89% in the implemented retail outlets- Lead on identifying and implementing new agile PR measurement system across all Nordic countries Show less

London, United Kingdom

Development and implementation of annual brand plans ATL and BTL based on performance tracking, consumer analysis and market insight for Dom Pérignon in the UK market.Key accomplishments:- Leading the successful implementation of a new product launch and re-positioning strategy for the UK market across all channels.- Managing and activating international partnerships in multiple costumer touch points. Partnerships include Wallpaper and artist Iris Von Herpern.- Defining and… Show more Development and implementation of annual brand plans ATL and BTL based on performance tracking, consumer analysis and market insight for Dom Pérignon in the UK market.Key accomplishments:- Leading the successful implementation of a new product launch and re-positioning strategy for the UK market across all channels.- Managing and activating international partnerships in multiple costumer touch points. Partnerships include Wallpaper and artist Iris Von Herpern.- Defining and leading digital activation strategy and on-line advertising for launch of Dom Pérignon e-store. Show less

Copenhagen Area, Denmark

Brand Management of the three largest brands in the Moët Hennessy Denmark portfolio covering 70% of business. Development and implementation of annual brand plans ATL and BTL based on performance tracking, consumer analysis and market insightKey accomplishments:- Improving significantly creative concept development of local marketing programs, event – and PR concepts to support business and brand goals - Implementation of new PR and event management processes maximizing PR… Show more Brand Management of the three largest brands in the Moët Hennessy Denmark portfolio covering 70% of business. Development and implementation of annual brand plans ATL and BTL based on performance tracking, consumer analysis and market insightKey accomplishments:- Improving significantly creative concept development of local marketing programs, event – and PR concepts to support business and brand goals - Implementation of new PR and event management processes maximizing PR impact of key projects Show less

Copenhagen Area, Denmark

Developing creative concepts, planning and implementing corporate events, consumer events and sponsorship activations for Coca Cola, Carlsberg & Betsafe.

Copenhagen Area, Denmark

Planning and implementing corporate events, consumer events and sponsorship activations for Coca Cola, Carlsberg & Betsafe.

Copenhagen Area, Denmark

- Planning and execution of a pilot mentor program at HA (kom.) - Training in the facilitation of exchanges and dialogue in both one to one conversations and in groups

Msc International Marketing And Management

Activities and Societies: Student tutor Courses: Perspectives in Marketing, Marketing Research, International Marketing, Foundations.

Communications

Courses: Leadership and Social Change, Power Discourse and Social Identity,Communication and Popular Culture and Sociological Theory.

Bsc Organizational Communication And Business Administration

Activities and Societies: HA (kom.) Introvejleder Courses: Communication Theory & Strategy, Business Economic Theory & Analysis.