Sid Wray Email & Phone Number

Kirkland, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

- Drove the key technical management role in the successful implementation of IBM Varicent, a cloud based Commission Processing System with 1400+ payees- Identified and resolved hundreds of missing requirements from the initial scoping phase which took place prior to my joining Tableau- Identified and drove the strategic creation of a centralized sales quota attainment process to eliminate discrepancies and duplicative efforts across multiple teams- Created a QA process that allowed testing of commission calculations for 1200+ sellers in minutes- Implemented the first Scrum/Agile process in the Enterprise Applications group

Austin, Texas, Us

- Product Owner driving advertising system integration and customer reporting backlog with 30TB proprietary data warehouse for Cobalt Advertising products- Bootstrapped a project to build a real time data visualization platform which is now streaming data into our largest customer’s corporate lobby- Guided the development of two generations of our proprietary advertising attribution model- Drove BI feature requirements for cross device consumer tracking, enabling a new generation of Visitor/Household metrics- Key driver of implementing and supporting Tableau Software throughout BI for improvements in reporting efficiency, accuracy and effectiveness- Business owner of Tableau Server growing Tableau adoption from 2 to over 85 Desktop users and 1000 named Server users within a year

Austin, Texas, Us

- Designed and implemented the data strategy for reporting and optimization of Cobalt’s largest ever advertising campaign, the first of it’s kind in the automotive industry - Lead analyst for improving Cobalt’s advertising attribution strategy- Original Tableau user within Cobalt in Summer 2010- Act as key Business Intelligence Analyst for Cobalt Digital Advertising Package analysis- Coordinated the first versions of predictive models for advertising product churn and conversion rate factors- Drove the process to coordinate BI Engineering teams and BI Services group for building enhancements, and platform improvements

- Manage the implementation and testing of ongoing concurrent Omniture Test&Target campaigns for Microsoft Windows, including writing test plans, and final reports- Critical member of testing and implementing Omniture SiteCatalyst tracking for the recent Windows 7 site launch- Recently started the coordination of a formal internal web analytics team for the Microsoft Windows account

New York, Ny, Us

As a Web Analytics Lead and Technology Strategist I am working to help define cutting edge industry usage of Web Analytics, Digital Media and Data Management to create an advanced brand and strategy measurement environment for global, enterprise level, brand name clients. - Created a web analytics and digital media measurement and consulting group within the wider online strategy team- Created a process to engage existing clients as well as business development teams to provide Web Analytics implementation and data reporting services- Increased annual revenue of this new team from zero to £300k (forecasted) in just two months- Attended both of Omniture’s Advanced Segmentation and Implementation training courses (currently working towards Omniture certification)- Strengthened the integration between strategy, analytics and media groups by creating processes as well as ownership for sharing knowledge (Wiki, collaborative live documents, internal training and presentations)- Helped to win significant business from multiple Fortune 500 companies including McDonalds, ASDA (Wal-Mart), Unilever, Microsoft and Oxfam- Guided the procurement and implementation of a desktop data visualization tool to streamline media and analytics reports

New York, Ny, Us

- Hired by a recent acquisition (DNA Consulting Ltd., London England) to be first to bring Behavioral Targeting and technology skills to the UK agency market - Managed all ad campaign setup, tracking, reporting, and optimization for a mix of clients in the telecommunication, finance, health, retail and charity verticals- Set up and executed a recent campaign for the British Heart Foundation which won the NMA 2008 Grand Prix in effectiveness award as well as won the global campaign of the month from Eyeblaster Rich Media- Created an experiment to validate a custom micro site that resulted in winning a pitch for a £2m enterprise web build- Daily client contact to ensure all project initiatives, reports, and tracking implementation instructions are delivered successfully and on time- Utilized the Atlas Media Console and Customer Targeting systems to execute customer segmented ad campaigns in order to maximize ad spend ROI- Created and managed the agency’s first integrated ad serving/web analytics project for a telecommunications client - Worked collaboratively within a focused media delivery team to execute both ad campaigns and reporting, as well as delivering technology training to entire team

New York, Ny, Us

- Managed all technical deliverables of $20M of online advertising for five brand name clients in a fast paced environment- Utilized the Atlas and Customer Targeting systems to execute an exhaustive program for personalizing content on a client’s site based on 70+ customer segments for AT&T- Coordinated with multiple client teams to develop digital strategies that fulfill our client’s unique business goals- Worked as part of a team to enable Harrah’s Entertainment to connect Atlas and Omniture data sets together for the first time- Assisted with the development and ongoing maintenance of internal software tools to improve the efficiency of repetitive processes - Worked collaboratively with a group of peers to utilize Wiki/intranet technologies for knowledge management purposes

• Guided potential wind turbine hosts through a complex local, state and federal permitting process• Worked to solidify final four site hosts to complete the ten wind turbine goal• Organized the screening of site hosts and set up site visit meetings• Utilized sophisticated geographic mapping software to asses wind energy resources