Siebren Roorda

Siebren Roorda Email and Phone Number

Founder @ TechXpander
Netherlands
Siebren Roorda's Location
Netherlands, Netherlands
Siebren Roorda's Contact Details

Siebren Roorda work email

Siebren Roorda personal email

About Siebren Roorda

With over 15 years of experience in the digital technology sector, I am fully dedicated to the expansion of tech enterprises. My entrepreneurial spirit is complemented by extensive expertise in growing businesses, leading high-performance commercial teams, and securing strategic agreements. I excel at navigating complex sales processes involving numerous stakeholders and have consistently demonstrated an ability to boost revenue growth.Career highlights:- Opened several EMEA offices and managed international teams- Directed the generation and management of revenue exceeding hundreds of millions of Euros- Achieved an 800% growth in PubMatic’s operations across Benelux & France in under three years- Guided Textkernel, Jemstone, and Localsensor out of pre-revenue stage- Lived and worked in diverse international settings including London, Hamburg, Berlin and Amsterdam- Built a vibrant AI community: GetSparked

Siebren Roorda's Current Company Details
TechXpander

Techxpander

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Founder
Netherlands
Siebren Roorda Work Experience Details
  • Techxpander
    Founder
    Techxpander
    Netherlands
  • Self-Employed
    Investor
    Self-Employed Apr 2024 - Present
    Amsterdam Area
    Starting my journey as an investor. My focus is on MarTech, AdTech, and other closely related SaaS industries, reflecting years of experience and expertise in these fields. I aim to invest in companies where I can help leveraging my network and expertise.
  • Getsparked
    Founding Partner
    Getsparked Oct 2023 - Present
    Amsterdam
    We're building Europe's leading high-profile AI community!Almost 500 strong, our mission is to spark transformative AI opportunities through the unity of top AI founders, investors, executives, academics, and experts.GetSparked - Where AI Alliances Spark
  • Snowcat B.V.
    Owner
    Snowcat B.V. Aug 2010 - Present
    Amsterdam
    - Provides specialized commercial, leadership, and expansion solutions to B2B SaaS, MarTech, and AdTech firms- Skilled in elevating businesses within Europe and beyond- Serves as a keynote speaker on B2B SaaS, AdTech, scaling strategies, and AI innovations- Develops a B2B Partner Relationship Platform to enhance growth with trusted referrals for B2B SaaS, MarTech and AdTech businesses- Supports Membrana Media in their strategic expansion across North West Europe and US
  • Pubmatic
    Regional Director Benelux & France
    Pubmatic Sep 2019 - Mar 2023
    Amsterdam Area, Netherlands
    Top 3 independent global SSP, 1000 employees, NASDAQ: PUBM- Grew business 8 fold- Opened office in France- Started with one direct report, ended managing team of 10 in Amsterdam & Paris- Managed 10's of millions of digital media spend
  • Localsensor
    Strategic Advisor
    Localsensor Sep 2019 - Oct 2020
    Amsterdam Area, Netherlands
  • Localsensor
    Cro
    Localsensor Apr 2014 - Sep 2019
    Amsterdam
    Localsensor is the vital premium in-app advertising platform for video and rich media. Main responsibilities: put Localsensor’s proposition on the map of agencies & advertisers, translate market needs into relevant product features and develop relations with publishers, partners and investors.
  • Tbg Digital
    Sales Director Europe
    Tbg Digital Jul 2010 - Aug 2013
    London/Hamburg/Amsterdam
    TBG is a leading social media specialist on a mission to help brands give social a business purpose. By measuring tangible value, TBG’s media and creative services can build the right connections, enable meaningful advocacy and move the metrics that matter to each brand’s business. TBG offers an end-to-end solution including social strategy, content creation, application builds, paid media and measurement. TBG works closely with Facebook and Twitter to develop products and services that drive… Show more TBG is a leading social media specialist on a mission to help brands give social a business purpose. By measuring tangible value, TBG’s media and creative services can build the right connections, enable meaningful advocacy and move the metrics that matter to each brand’s business. TBG offers an end-to-end solution including social strategy, content creation, application builds, paid media and measurement. TBG works closely with Facebook and Twitter to develop products and services that drive tangible ROI from social media.In my role, I built activity on mainland Europe and beyond from scratch by opening offices, hiring teams and building partnerships with advertisers (and their agencies) such as: Heineken, Danone, Tommy Hilfiger, Bacardi, Coca Cola, KLM, Philips and more. Generated millions of pounds in media and creative billings.08-14-2014: TBG was acquired by Sprinklr for an undisclosed sum to form the world’s first converged social media solution for paid, earned and owned. TBG and Sprinklr combined now employ over 600 people Show less
  • Jemstone
    Co-Founder
    Jemstone Oct 2005 - Jan 2012
    Amsterdam Area, Netherlands
    Jemstone is a mobile marketing company, committed to creating, designing and executing advanced mobile marketing campaigns and strategies. Jemstone primarily aims for retailers and formulas starting with 20 branches. As commercial director and co-founder I am involved in all aspects of the business. However, my foremost responsibilities include: cultivating the marketplace, sales, generating new business, maintaining relations with partners and clients and more. Generated hundreds of thousands… Show more Jemstone is a mobile marketing company, committed to creating, designing and executing advanced mobile marketing campaigns and strategies. Jemstone primarily aims for retailers and formulas starting with 20 branches. As commercial director and co-founder I am involved in all aspects of the business. However, my foremost responsibilities include: cultivating the marketplace, sales, generating new business, maintaining relations with partners and clients and more. Generated hundreds of thousands of euro's in billings. Show less
  • Awin Global
    Global Industry Manager & Country Manager Us, Uk
    Awin Global Aug 2009 - Jun 2010
    Berlin
    zanox is the leading global affiliate network, employing over 700 people. As global industry manager I am operationally end-responsible for bringing new international A-clients to the network or upsell into existing accounts. I do this by working together with our local teams and/or sister companies. I also managed zanox’s UK and US business. (10 FTE)04-08-2009: Axel Springer and PubliGroupe, zanox’s main shareholders, jointly acquire a majority stake in Affiliate Window and Buy.at to… Show more zanox is the leading global affiliate network, employing over 700 people. As global industry manager I am operationally end-responsible for bringing new international A-clients to the network or upsell into existing accounts. I do this by working together with our local teams and/or sister companies. I also managed zanox’s UK and US business. (10 FTE)04-08-2009: Axel Springer and PubliGroupe, zanox’s main shareholders, jointly acquire a majority stake in Affiliate Window and Buy.at to form the world’s leading performance network. The acquisition was completed Q3, 2014 Show less
  • Awin Global
    Senior Sales Manager & Key Account Manager
    Awin Global Oct 2007 - Aug 2009
    Amsterdam Area, Netherlands
    zanox is the leading global affiliate network, employing over 700 people. Within the Benelux office, I am fulfilling two roles. In my role as senior sales manager I am responsible for acquiring new A-clients within the telecom and finance industries and in my role as key account manager I am responsible for developing existing (global) a-accounts. I am also involved in the overall strategy of the Dutch office, contributing to the professionalization of our business as a whole. Sold/managed… Show more zanox is the leading global affiliate network, employing over 700 people. Within the Benelux office, I am fulfilling two roles. In my role as senior sales manager I am responsible for acquiring new A-clients within the telecom and finance industries and in my role as key account manager I am responsible for developing existing (global) a-accounts. I am also involved in the overall strategy of the Dutch office, contributing to the professionalization of our business as a whole. Sold/managed millions of euro's in billings. Show less
  • Textkernel
    Head Of Sales & Business Development
    Textkernel Feb 2004 - Mar 2006
    Amsterdam Area, Netherlands
    Textkernel is a software company, specialised in building and applying advanced AI (artificial intelligence) solutions. Textkernel primarily aims on the HR-industry. I am responsible for the international sales & account strategy of the company. Main responsibilities include: C-level sales & account management, set up pricing structure, negotiating, up selling, cold calling, marketing, drawing up contracts, closing, project management and more.Being the first commercial hire by the… Show more Textkernel is a software company, specialised in building and applying advanced AI (artificial intelligence) solutions. Textkernel primarily aims on the HR-industry. I am responsible for the international sales & account strategy of the company. Main responsibilities include: C-level sales & account management, set up pricing structure, negotiating, up selling, cold calling, marketing, drawing up contracts, closing, project management and more.Being the first commercial hire by the founding team of two, I set the commercial foundations of what is now considered a leader in its niche, employing 110 people, divided over 3 offices.21-07-2015: Careerbuilder, one of the largest job boards in the United States acquires a majority stake in Textkernel for an undisclosed sum Show less
  • Holland Casino
    Dealer (Side Job)
    Holland Casino Jul 2001 - Jan 2005
    Amsterdam Area, Netherlands
    Poker, Black Jack

Siebren Roorda Skills

Online Marketing E Commerce Affiliate Marketing Social Media Marketing Mobile Marketing Digital Marketing Mobile Advertising Marketing New Media Viral Marketing Conversion Optimization Digital Strategy Social Media Facebook Lead Generation Strategy New Business Development Facebook Advertising Digital Media Social Networking Sales Management Negotiation Sales Mobile Applications Deal Closure

Siebren Roorda Education Details

Frequently Asked Questions about Siebren Roorda

What company does Siebren Roorda work for?

Siebren Roorda works for Techxpander

What is Siebren Roorda's role at the current company?

Siebren Roorda's current role is Founder.

What is Siebren Roorda's email address?

Siebren Roorda's email address is si****@****tal.com

What schools did Siebren Roorda attend?

Siebren Roorda attended Utrecht University.

What skills is Siebren Roorda known for?

Siebren Roorda has skills like Online Marketing, E Commerce, Affiliate Marketing, Social Media Marketing, Mobile Marketing, Digital Marketing, Mobile Advertising, Marketing, New Media, Viral Marketing, Conversion Optimization, Digital Strategy.

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