Chief Marketing Officer
Current- Head of the Marketing & Communication department and team - Development of a comprehensive marketing strategy including brand sharpening in corporate identity, corporate design and corporate voice/speech (2022) - Evaluation and introduction of a new newsletter system with marketing automation (2021/2022) - Revision of the entire website in three languages (2018/2019) as well as ongoing expansion and optimization - Responsibility for and ongoing work on PR and corporate communications, employer branding, trade fair and event organization, email marketing, social media marketing, SEA, SEO, marketing analytics