Sieghart Michielsen Email and Phone Number
As the Director of International at NIU Technologies, I spearhead our European sales and marketing teams, driving growth and building brand presence in the vibrant micromobility sector. With a passion for urban mobility and a forward-thinking approach, I lead by example, fostering innovation and collaboration to navigate the challenges of expanding into new markets.With over 18 years of diverse experience, my journey has spanned across International Retail, Sales & Purchasing, Coaching, Customer Service, Consumer Electronics, Food & Beverages, Hospitality, and China business Setup. This journey has not only honed my expertise in sales, brand building and marketing, but also ingrained in me a positive, hands-on, and can-do attitude.I thrive on continuous learning and development, always seeking new ways to inspire and motivate my team. By blending hard work with fun, I believe in creating an engaging and dynamic work environment that encourages innovation and drives results.---Skilled in Negotiation, Coaching, Sales, Operations, Branding, Marketing, Retail & Entrepreneurship
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Director Of InternationalNiu Technologies Mar 2022 - PresentAntwerp, Flemish Region, BelgiumNIU is the world’s leading provider of smart urban mobility solutions. -
Head Of EuropeNiu Technologies Apr 2019 - Feb 2022Shanghai, China -
Customer Experience & Training ManagerNiu Technologies Jul 2018 - Mar 2019Shanghai, China -
FounderMr. Waffle Aug 2013 - Oct 2019Shanghai City, ChinaAuthentic Belgian Waffles in China! Mr. Waffle has been serving delicious Belgian waffles and other assorted confections while creating beautiful memories in China since 2013. Established first in Shanghai, the Master of Indulgence is now capturing the hearts of desert-lovers throughout the nation - one sweet treat at a time. -
Manager Store Fitting & MerchandisingMedia Markt Apr 2011 - Mar 2013Shanghai• Responsible for complete commercial store fitting projects from A to Z of large scale electronic stores (+5000sqm/53000sqft)• Creating store layout based on the company’s strategy and market analysis.• Category management in all ranges of product categories, including range proposals,shelf design, product presentation and in-‐store marketing attributes.• Close co-‐operation with all internal departments: Procurement, Sales, Marketing, StoreManagement, IT, Construction… Show more • Responsible for complete commercial store fitting projects from A to Z of large scale electronic stores (+5000sqm/53000sqft)• Creating store layout based on the company’s strategy and market analysis.• Category management in all ranges of product categories, including range proposals,shelf design, product presentation and in-‐store marketing attributes.• Close co-‐operation with all internal departments: Procurement, Sales, Marketing, StoreManagement, IT, Construction and F&A.• Fixture and asset procurement and development• Leading roll out projects on site from construction hand over to successful grandopening.• Analyzing and steering of product ranges, presentations, sizes in existing stores basedon sell out, continuous competitor analysis and customer feedback. Show less -
Coach Sales ManagerMedia Markt Shanghai - China Aug 2010 - Mar 2011Shanghai City, China• Responsible for training and coaching of local Sales Managers on the sales concept, supplier negotiations, assortment building, stock control and team development.• Implementing the company’s concept on the sales floor together with inexperienced staff• Follow up coaching after opening with Sales Managers. -
Sales & Purchasing Manager Photo - TelecomMediamarkt Aug 2007 - Aug 2010Antwerp Area, Belgium• Negotiating yearly contracts and conditions with suppliers.• Building and maintaining of product ranges in mobile phone, camera, mp3 and videoproduct groups.• Price setting and continuous analyzing and reacting on market and competitor situation.• Setting and achieving targets with regards to turn over, margin, stock rotation.• Organizing marketing activities.• Leading and developing sales team in day-‐to-‐day business. -
SabbaticalCareer Sabbatical Dec 2005 - May 2007Australia• With a strong urge to discover the world I left on my trip of a lifetime to Australia with almost no money in my pocket• Worked and travelled my way around this enormous country for 1.5year• Came back with little more money, but bags full of experience and the drive to succeed. -
Shop ManagerAction Shop Sep 2003 - Nov 2005Lier• Responsible for day-‐to-‐day business of small sized community shop focusing on digital products• Managing Sales team
Sieghart Michielsen Education Details
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S.I.S.A.
Frequently Asked Questions about Sieghart Michielsen
What company does Sieghart Michielsen work for?
Sieghart Michielsen works for Niu Technologies
What is Sieghart Michielsen's role at the current company?
Sieghart Michielsen's current role is Director of International @NIU Technologies.
What schools did Sieghart Michielsen attend?
Sieghart Michielsen attended S.i.s.a..
Who are Sieghart Michielsen's colleagues?
Sieghart Michielsen's colleagues are Giuliano Campagnola, Godson Snoop, Anthony Seprinski, 但汉玉, 牛姗姗, 张智勃, Veronika Karpenko.
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