Siena Perry Email & Phone Number

Brisbane City, Qld, Au

Brisbane, Queensland, Australia

Brisbane, Australia

APNIC is the NFP regional Internet registry for the 56 economies of the Asia Pacific. Services include technical and social programs that support open, stable, and secure Internet development and operation, capacity building, government and INGO relations, and advocacy on the global stage.Key Contributions/Accomplishments:- Leads annual strategic plan for Communications team, including marketing activities, engagement metrics, finance, reporting to executive and board, and compliance around data management and privacy- Manages budgets and expenditure and provide transparent reporting to Members and executives, including annual reports, Secretariat reports, quarterly reports- Uses and interpret internal and external data to inform strategy development, UX, audience segmentation, and manage the APNIC Blog, which has surpassed 2million views since it began in 2015 and publishes over 30 technical articles per month- Grows and improve APNIC’s digital presence and interaction with its key stakeholder community, using digital assets including multiple owned websites, the APNIC blog, social media, marketing automation and CRM software- Social media/content strategy and implementation across seven key social media platforms, servicing 56 economies, with a focus on storytelling, cross-cultural relevance, user-generated content and exacting quality control - Special projects such as developing the first CX member onboarding program, which services over 100 new members a month, and developing APNIC's activities to increase female and youth community participation.

Brisbane, Australia

Synapse Australia is a a national not-for-profit with annual operating revenue of $11 million (2019), which strives to reconnect the lives of the 2 million Australians affected by a Brain Disorder. I am honoured to be a Board Member and Strategic Advisor to the Executive, with a particular interest in the intersection between complex disablement, Aboriginal and Torres Strait Island populations, homelessness and the criminal justice system. I provide critical oversight of the 3-year Strategic Plan, which sees the organisation navigate through the NDIS, while driving unprecedented growth through the acquisition of aligned organisations.

East Brisbane

Built and successfully sold the business to Black Hops Brewing within three years. Some of my responsibilities: - Business - business planning and direction including successfully surviving COVID shut-downs, company structure, legal obligations of board, share agreements, forecasting capital needs, human resource planning, ongoing business strategy and development with other directors - Capital raising, grants- Site set up- identification of site, ensuring council compliance, lease negotiation, working with urban planner, certifier and other partners- Working with CFO on forecasting, cash flow management, financial controlling, tax minimization- Marketing strategy and oversight

Brisbane, Australia

• Leading a team of up to 14 full time employees across two states, reporting directly to CEO• High level strategy development, project management and messaging strategy for complex clients such as Suncorp Group, Queensland Government Department of Premier and Cabinet, and Surf Life Saving Foundation• Fostered strong relationships with a network of journalist, producers, media organisations, and other partners to effectively leverage them during critical periods.• Established operational key performance indicators (KPI) for the agency, expertly forecasting and allocating the resources necessary to effectively execute all projects.• Successfully led the organisation through a series of growth challenges that included upgrades to quality control, systems & processes, and physical office space. • Negotiated directly with clients to establish project objectives and engagement scope. • Directed Red University, the training arm of the agency, including delivering half-day seminars for students.

St Lucia, Brisbane

Lecturer in public relations- Course co-ordinator for Public Relations Strategy and Practice - student load of 91- Redeveloped course content to align curriculum with current, international best-practice- Supervision of three masters and three undergraduate research projects- Member of the School Engagement Committee- Directing rebranding of the School, reporting directly to the Head of School- Working with the UQ Office of Marketing and Communication, providing content and social media policy advice- Guest speaker at the Australian Graphic Designers Association ‘Design (and) the Future’ event- Developed a series of webinars interviewing industry leaders in strategic communication and a work-integrated learning project which sees students develop an online magazine with multimedia content- view at www.uq.edu.au/sjc/industry-leaders

- Directed the Centre’s marketing activities (including the Communication for Social Change Master’s program).- Developed strategies to create a recognisable and appropriate brand for the Centre and engage with key stakeholders.- Project managed and coordinated key Centre events; including an annual awards evening attended by the Vice-Chancellor; seminars; training; etc.- Designed and coordinated the key communication tools and content for promotional materials including external media items, brochures, websites, video, online social networks, e-newsletters and event invitations.- Coordinated the website and develop online communication strategies related to Centre activities.- Researched, wrote and distributed features, opinion pieces and other communications tools.- Liaised with external stakeholders including potential donors, partner institutions, the media, and the general community. - Oversaw the management of the Centre network and key correspondence (both domestic and international).

Vientiane, Laos

During this short term consultancy, I was responsible for everyday communication activities and needs of the Representation (events, workshops, press releases, speeches, materials, other), including managing international media inquiries from outlets such as Agency France-Presse (AFP).Furthermore, I managed an international team of volunteers, project staff and suppliers, developed internal capacity through mentoring and training, and established a better internal communication system for the Edible Insects project in order to facilitate the staff turnover through a more established/systematic ‘institutional memory’.Working with other stakeholders, including other UN agencies, I continued to build positive profile of organisation and reduce program duplication through strategic relationships.

Vientiane, Laos

- Member if the UN Pandemic Communications Working Group who developed a crisis communications strategy for A(H1N1) (Swine Flu)- Assisted with strategic communications plans, and event organisation and management for the visit of the Secretary General of the United Nations to the Lao PDR in April 2009- In response to a need for project funding, negotiated and fed an Associated Press contact, which resulted in the story being mentioned in the UN - Daily Press Briefing (16 July 2009) and covered on CBS (USA) the Belfast Telegraph(Ireland), The Hindu (India) My Sinchew (Malaysia,) Middle East North Africa Financial Network, amongst other outlets. This directly resulted in meetings to discuss funding of $US1.5 mill with USAid- Member of the UN Lao PDR Communications Group, Pandemic Communications Working Group, the Joint Sustainable Livelihoods core group, HIV Focal Point- Undertook a collateral and brand audit for UNFAO Lao PDR in consultation with the Representative, staff, INGOs, Lao Government Departments, other UN agencies and members of the general public to assess perception and information gaps in key stakeholder groups- Developed a cohesive suite of bi-lingual communications materials (press releases, speeches, reports, brochures, web copy, briefing notes, internationally published articles, documentaries, exhibition materials, education kits etc) from inception to dissemination,- Managed and co-ordinated events and exhibitions in conjunction with Government Departments and other UN agencies. These included Agriculture and Forestry Fair 2008, Lao Women’s Union Lao and International Food Fair 2009, MOU signing and World AIDs Day- Organised professional development workshops for staff in a cross cultural environment- This resulted in the successful repositioning of FAO Lao PDR which was applauded by Rome HQ and key stakeholders,- Attended training on Human Rights Based Approached to development and UN Induction

Short Course, Risk Management

Ability to: - Identify risks and apply established risk management processes - Review and improve organisational processes, procedures.

Short Course, Change Management

Ability to: - Understand of the various types of change that affect organisations and apply models of organisational change in the context.

Short Course, Negotiations & Influence In Asian Contexts

This program teaches how to preserve and enhance commercial relationships and achieve optimal business outcomes in Asian contexts.

Short Course, Digital Analytics For Marketers

In this digital analytics course, I learnt to: - Apply a metrics framework to any digital campaign and uncover hidden consumer insights.

Masters, Communication For Social Change, Gpa Of 6.3

- Awarded the Executive Dean's Commendation for High Achievement in 2010 and 2011. - Received a High Distinction for communication.

Bachelor'S Degree, Arts

Education record