Sieneke Toering Email & Phone Number

North Vancouver, Bc, Ca

Canada

Freelance Marketing Professional. With expertise in Communications, PR, Project Management, Events, Community, Partnerships and Ambassadors Strategies. Largely focused on Sports and Outdoor industries, open to expand into other industries.

Vancouver, British Columbia, Canada

• Founded and actively manage the annual Tim Jones Community Achievement Award; to celebrate unsung heroes of the British Columbia outdoor community. • Stage Manager of shows in various theatres and locations in North, West and the City of Vancouver• MC of Mountain Bike Night at the Centennial Theatre• Support Program Manager identify and select best films, speakers and emcees for all evenings at largest festival venue• Responsible for recruiting and managing over 70 volunteers… Show more • Founded and actively manage the annual Tim Jones Community Achievement Award; to celebrate unsung heroes of the British Columbia outdoor community. • Stage Manager of shows in various theatres and locations in North, West and the City of Vancouver• MC of Mountain Bike Night at the Centennial Theatre• Support Program Manager identify and select best films, speakers and emcees for all evenings at largest festival venue• Responsible for recruiting and managing over 70 volunteers at 3 festival venues• Marketing, sales and administration of VIMFF Marketplace: Fill 70 sponsor tables, organize venue layout and setup as well as ambiance (music, food) Show less

• Implemented process and integrated Project Management to improve team workflow and output• Key project manager for product launches and brand campaigns through their entire lifecycle, including companywide re-brand and three major platform launches• Developed, managed and reported on brands marketing budgets as well as individual projects and reported on success• Developed and maintained positive relationships with media and brand partners to support brand activation in domestic… Show more • Implemented process and integrated Project Management to improve team workflow and output• Key project manager for product launches and brand campaigns through their entire lifecycle, including companywide re-brand and three major platform launches• Developed, managed and reported on brands marketing budgets as well as individual projects and reported on success• Developed and maintained positive relationships with media and brand partners to support brand activation in domestic and international markets• Initiated, developed and managed merchandise, POP and assets program• Managed women’s ambassador program• Distributor and sales liaison for marketing team• Developed advocacy and North American ambassador strategies Show less

North Vancouver, British Columbia, Canada

• Planned and executed product launches, media logistics and international events using a 360 degrees approach• Developed US event strategy, including adding the new role of Field Marketing Ambassador • Spearheaded and creator of the advocacy program, including trail support (Trail Karma demo tour program on Trailforks) and mental health (Ride Don’t Hide) • Coached and managed the demo tour: led a team of four, developed guidelines, event assets, supported logistics and… Show more • Planned and executed product launches, media logistics and international events using a 360 degrees approach• Developed US event strategy, including adding the new role of Field Marketing Ambassador • Spearheaded and creator of the advocacy program, including trail support (Trail Karma demo tour program on Trailforks) and mental health (Ride Don’t Hide) • Coached and managed the demo tour: led a team of four, developed guidelines, event assets, supported logistics and recruited new staff• Sponsorship and partnership management: contract negotiation, budgeting, execution of deliverables• Evaluated and identified new opportunities for brand partnerships in terms of return and alignment with company and marketing strategic objectives• Championed Project Management best practices, process improvements and workflow efficiencies• Developed event and marketing calendars• Collaborated with marketing team on creative execution of activations Show less

North Vancouver

• Planned, developed and executed annual strategic consumer events: BC Bike Race, Crankworx, Velirium, US focused events including ROAM Fest, a women’s mountain bike festival• Planned and executed internal events: sales meetings, staff parties, team retreats• Planned and executed local and grassroots events • Trade show logistics and support (Eurobike, Interbike, Sea Otter)

Vancouver, Canada Area

• Exhibitor development and sales for Western Canada’s largest consumer cycling show • Implement new corporate identity for the 5th annual bike show• Restructure floor plan to increase amount of exhibitors and bring up level of entertainment• Managing the show floor with over 55 vendors and exhibitors and the presentation stage • Coordinating 20 volunteers from Capilano University mountain bike operations program• Overseeing set up and tear down at the Vancouver… Show more • Exhibitor development and sales for Western Canada’s largest consumer cycling show • Implement new corporate identity for the 5th annual bike show• Restructure floor plan to increase amount of exhibitors and bring up level of entertainment• Managing the show floor with over 55 vendors and exhibitors and the presentation stage • Coordinating 20 volunteers from Capilano University mountain bike operations program• Overseeing set up and tear down at the Vancouver Convention Centre Show less

North Vancouver

Outreach Coordinator, Event Coordinator and Front Line Staff• Coordinated and promoted MEC community outreach programs and events• Organized, promoted and coordinated the MEC North Van Classic 5/ 10K running race and MEC Snowfest North Vancouver 2012• Acquired sponsors and over 45 exhibitors for MEC Bikefest North Shore 2012, the largest MEC Bikefest in the country. Organized, promoted and coordinated the three-day festival at Inter River Park, North Vancouver.•… Show more Outreach Coordinator, Event Coordinator and Front Line Staff• Coordinated and promoted MEC community outreach programs and events• Organized, promoted and coordinated the MEC North Van Classic 5/ 10K running race and MEC Snowfest North Vancouver 2012• Acquired sponsors and over 45 exhibitors for MEC Bikefest North Shore 2012, the largest MEC Bikefest in the country. Organized, promoted and coordinated the three-day festival at Inter River Park, North Vancouver.• Managed over 30 staff and volunteers• In charge of blog, social media, photography and documenting publications for outreach events• Gear Swap organizer and promoter and assisted coordinator MEC Bikefest North Shore 2011• Bike builder and service writer Show less

Amsterdam

• Produced communication materials for multi-touch products: pitch, presentations, social media• Created the website www.sophistimultitouch.nl including: designing, text writing, photography, and building using Joomla software• Active sales and promotion of multi-touch products at conferences• Re-designed www.studiosophisti.nl using Adobe Creative Suites software

Amsterdam

Sales employee at outdoor adventure store

Amsterdam

• Project leader of web projects for educational and entertainment purposes• Point of contact for internal and external communication• Acquired new clients through cold calling and market research• Part of creative team: made choices about game and web design, interface, user function• Payroll and project budgeting

Amsterdam

Assistant project and event manager for design project “Descyle”• Secured sponsors, contacts and people to participate in the community project• Writing press releases• Managed the project web log including writing articles and photography• Floor manager of four-day interactive exhibition at the Westergasfabriek in Amsterdam

Naarden

Internship architectural photographer for website www.archipedia.nl• Travel the country to photograph buildings• Perform extended research for new communications strategy

Course Certificate, Indigenous Canada

Certificate: Advanced Project Management, Project Management

Bachelor Of Communication, Communications And Audio Visual Media

Activities and Societies: Student member of the Education Committee