Sienna Boyd Email & Phone Number

- Act as senior project manager, managing projects from start to finish to ensure great results- Act as an account manager, utilizing consumer insights and market research to provide strategic guidance on trends and best practices- Oversee the development and implementation of client newsletters, press releases, web content, articles, thought leadership pieces and more- Create engaging and impactful content to communicate each city/agency's core messages, tailoring style and language for different media and audiences.

- Managing a PR/Marketing/Sales team of 6, reaching the highest gross patient growth rate with 82% retention for offices spanning San Diego, Riverside, and Ventura counties.- Drafted and released all internal/external patient communication for company wide announcements for 200k patient population.- Created and led internal/external marketing plans encompassing all channels: email, print media, social, in-person events- Main company liaison of all brokers, insurances, agents, community partners and vendors.- Managed implementation and administration of Zoho CRM.- Reports to VP of Marketing.

- Led patients through the enrollment process, from inquiry to retention with an 88% conversion rate. - Part of a 3 person team that brought in the highest net growth of patients, a 260% increase YoY.- Provider of all written internal/external marketing and brand content for the organization.- Organized and led in-person and virtual sales events.- Planned and developed lead nurturing and retention campaigns via electronic and print media.- Lead article contributor/editor of quarterly health magazine sent out to over 100k homes.- Host of informational health videos/talk shows with doctors for lead generation.

- Led families through the enrollment process, from inquiry, enrollment and retention with a 84% inquiry to conversion rate.- Analyzed academic and competitor school trends to create admissions/sales strategy for prospects.- Conducted live stream Facebook, and Instagram campaigns to recruit students seen by over 10k.- Part of the two-person team that enrolled the most new domestic students the school had ever seen during the 2018 admissions cycle: a 54% increase from the 2017 cycle.- Managed a team of 24 Student Ambassador volunteers. Created team development programs and events in order to increase collaboration and community. Trained Student Ambassadors to lead on-campus tours and assist in tour/admission process.- Organized and marketed 10+ in-person events yearly with over 1500 attendees.- System Admin for CRM-SchoolAdmin and Senior Systems.