Managed all aspects of digital and print marketing including but not limited to:Landing Page Design and OptimizationGoogle Ads/Analytics OptimizationSocial Media Monitoring/Campaign CreationManaged monthly marketing budget of $100,000+ with yearly marketing budget of $1.2m Coordinated eventsDesigned social media/landing page graphics using Adobe Creative SuiteOptimized website and digital presence with SEO utilizing MOZ and SEMrushMonitored call tracking Managed team of inbound call center representativesHandled all PR and publicity Monitored and tracked KPIs relevant to quarter spend and goalsBroke quarterly record for inbound leads within first 3 months

While in my role as the Marketing and Communications Manager I am responsible for the effective internal and external marketing of various campaigns for events, golf, and food and beverage. I am the sole publisher of the monthly magazine publication, Tidbits, a 40-50 page magazine with over 1,200 copies printed and dispersed within the community and outside businesses. While in this role I also manage the website and all email correspondence within the community and presented to the public.• Handle all ad campaigns on Google Ads• Track and monitor all marketing with Convirza call tracking software• Initiate and track all marketing materials both in house, and in the public• Manage and create all social media calendars• Manage and create all landing page activity • Design flyers, magazine covers, marketing collateral, and social media posts using Adobe Photoshop and Illustrator

• Develop and create content for digital channels including company websites, blogs, online communication, email and other digital properties. • Build and manage a rich content/editorial calendar that attracts a qualified audience to owned properties (including blog posts, whitepapers, e-books, reports, webinars, infographics, etc.).• Perform marketing campaigns for our clients and prospects through email marketing, social media, and print promotions.• Manage and improve organic search engine performance and goal-setting based on click-through rates, traffic, and conversions.• Work exclusively with: MailChimp, Constant Contact, Hootsuite, Google AdWords, Unbounce, BaseCamp, Wistia, WordPress, and many more.

• Streamlined Landing Page Campaigns for a National Company with over 96 Locations• Organized the Design Process in a custom Client Relation Management system • Maintained Digital Campaigns for multiple National Companies using SQL Database and Unbounce Landing Page Creation• Work Side by Side with the Digital Ad Ops Manager to create Digital Campaigns (Landing page(s) & Digital Ads) • Copywriter and Proofreader for all customer orders and internal marketing pieces• Managed all Call Tracking (both internal and external) - Provided reports for all tracking numbers - Created new tracking numbers and user accounts - Taught the Convirza platform to new customers (users) • Created a company newsletter that is digitally presented to the company each quarter • Trained with Hubspot and The Trade Desk for digital marketing coordination