Siero Design is an award winning multi-disipline Creative Design Firm specializing in Industrial Design Product development, Graphic Design, Product Packaging, and Product Branding work.Responsible for founding the company and continuing to market our services to a broad range of clients including large Fortune 500 companies.Responsibilities include:• R&D support for marketing, engineering, and business owners which leads to successful new product launches & bolsters new growth for their companies.• Set-up State-of-the-Art 2D & 3D Design Industrial Design & Engineering capabilities • Received several design awards, including "Best of Show“ in Int’l.Housewares Show• Invented and Licensed dozens of new products for the Toy, Tabletop, Housewares, & Pet Product industries.• Have been granted over a dozen Patents from the USPTO

Responsible for teaching the Senior Thesis Class curriculum, a Junior Class Exhibit Design class, and the Prototyping Lab curriculum for the Sophomore level class. Courses are taught within the Industrial Design Department of Paier College.

Responsible for the implementation of the Senior Thesis Class curriculum, along with a new Prototyping curriculum. Both courses are taught within the Industrial Design Department of the Shintaro Akatsu School of Design (SASD) division of the University.

Responsible for the Industrial Design of Humidifiers, Heaters, Air Purifiers, and various Consumer Houseware Products which included the design of an award winning Bionaire Ceramic Heater. Projects would be initiated at the concept phase and proceed through various ID Phases of development ending with a 3D CAD factory turnover deliverable.

TOMY, JAPAN opened their North America operation in 1987 in Southport CT.Hired by the General Manager to head-up their R&D Department overseeing all new products that they brought to market. • Duties included liaison with Advertising Agency in California and Product Branding Agency in NYC.• Responsible for overseeing R&D Vendors and Engineering function within the company• Also responsible for meeting with outside inventors to review their Product Submissions

Product Design Manager for Design Consultancy firm focusing on servicing Fortune 100 and 500 companies.Worked on several Poduct and Packaging Programs for Mobil Chemical Company, General Mills,Stanley Tools, & Thule skills.• Researched and designed new ways to market and buy innovative products for the above companieso Personally handled key customers such as Mobil Chemical business relationships o Managed Designer and Junior Design team memberso Moderated Focus Testing for clientso Participated and chaired Ideation Sessions for new product inventingo Developed point-of-sale packaging to compliment new product entries

Coleco Industries was a world leader in the marketing and manufacturing of Juvenile Products, Consumer Electronics, and Toys.Responsible for developing lines of product to support Marketing needs in the areas of Consumer Electronics, Boys Toys, Outdoor Toys, Pre-school Toys and Juvenile Products.• Reported to VP of Design and Directors of Design:o Responsible for creating new products and product extension opportunities o Creative efforts which implemented License Properties into our existing productso Oversaw Prototype liaison for New Productso Developed and managed systems for creating shortened development cycles through the use of SKETCH 3D models being explored at earliest stages of R&D development.• Company grew from 250M in sales to 850M sales during my employmento Attended Trades Shows and oversaw product placement at showso Explored & Identified new product categories for company to marketo Worked with Marketing and Engineering to facilitate each departments mandates