As the Event Marketing Manager at the Los Angeles Times, I leverage my skills in event marketing to lead the strategy for all B2C events for the largest metropolitan daily newspaper in the country. I have over six years of experience in marketing management, working previously at the Rose Bowl Stadium, where I oversaw the marketing department and brand implementation of the iconic venue and its events. I am passionate about delivering high-quality and impactful content and experiences that showcase the culture, diversity, and excellence of Los Angeles and its communities.
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Event Marketing ManagerLos Angeles Times Mar 2023 - Jun 2024 -
Marketing ManagerRose Bowl Stadium Apr 2021 - Mar 2023Pasadena, California, United StatesPreside over marketing strategy and implementation of the Rose Bowl Stadium brand. -
Rose Bowl Stadium Marketing ManagerLegends Mar 2018 - Apr 2021Rose Bowl StadiumThe Rose Bowl Stadium is a 100-year-old National Historic Landmark nestled in Pasadena, Calif. Home to UCLA Football, the annual Rose Bowl Game, record-breaking concerts and international soccer. - Manage Marketing Department responsible for radio, out-of-home, print, and television content creation, contract negotiation and implementation. -
Rose Bowl Stadium Marketing And Tours CoordinatorLegends Jan 2017 - Mar 2018Greater Los Angeles Area- Executed full tour lifecycle from sale to staff scheduling, and day of program operations. - Launch and grow social media platforms generating brand loyalty and consumer engagement through organic and paid campaigns focused on metrics, data analysis and results reporting to key stakeholders. -
Rose Bowl Tours And Events AssistantLegends Apr 2015 - Jan 2017Rose Bowl Stadium- Executive assistant to Chief Revenue Officer assisting in client relations with organizations such as AEG, Amazon, Live Nation, UCLA, and Disney- Designed digital and print sales collateral and venue signage -
Marketing InternFormula Street Dec 2014 - Apr 2015El Segundo, California- Worked closely with different marketing teams on event logistics, brainstorming and client relations- Compiled and presented case studies and brand activation recaps to clients such as Dunkin’, Heineken, and Coca-Cola - Produced consumer and market research for target markets across the U.S. -
Concierge InternRose Bowl Operating Company Sep 2014 - Apr 2015Pasadena, CaProvided first-class customer service during major events for the Premium Seating Department. -
Pr InternOregon Jamboree Music Festival Jun 2014 - Aug 2014Sweet Home, OregonThe Oregon Jamboree Country Music Festival is a three-day festival that attracts over 18,000 attendees per day. This year's headliners included: Tim McGraw, Miranda Lambert, Jake Owen and Billy Currington. - Conceptualized and managed a local community event that involved Jamboree sponsors, local media and performances by artists. The event drew over 700 attendees- Worked closely with the Festival Director and the Marketing and Sales Manager in the overall organization and management before and during the event- Accompanied one of the artists to a radio appearance and prepared talking points for the interview- Provided high-quality customer service and administrative duties- Created press releases and media pitches directed towards the local radio stations and newspaper -
Marketing CoordinatorHallspot Dec 2012 - Aug 2014Portland, OregonHallspot is a startup that creates a new way for students to explore, connect with, and share their college campus with friends and classmates. - Coordinated promotional events, including a launch event that drew over 2,000 students- Created a successful sorority and fraternity social media competition, utilizing Facebook, Twitter, and Instagram and resulted in the registration of over 16 percent of the University of Oregon Student body- Prepared data analytics on startup growth and industry competitors- Oversaw promotional products for student marketing- Completed designated tasks and worked alongside the CEO
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Experienced CatererUniversity Of Oregon Catering Jul 2011 - Sep 2013Eugene, OregonUO Catering is the exclusive caterer for the University of Oregon and is responsible for both on- and off-campus events.- Promoted from ‘caterer’ to ‘experienced caterer’- Mastered art of tableside service and bar tending, as well as event set up and break down for 4,000 person events
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Booth ManagerMarin Gourmet Nov 2008 - Sep 2011San Francisco Bay AreaMarin Gourmet is a family run Middle Eastern food production company that can be found at both farmers' markets and in large grocery stores such as Whole Foods. - Managed food booths at two different Bay Area farmers' markets- Trained and supervised employees on brand identity and customer service
Sierra Aversano Education Details
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Digital Media Management -
Public Relations -
San Francisco Waldorf High School
Frequently Asked Questions about Sierra Aversano
What is Sierra Aversano's role at the current company?
Sierra Aversano's current role is B2C Marketing / USC DMM Candidate.
What schools did Sierra Aversano attend?
Sierra Aversano attended University Of Southern California, University Of Oregon, San Francisco Waldorf High School.
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