Sierra Aversano

Sierra Aversano Email and Phone Number

B2C Marketing / USC DMM Candidate
Sierra Aversano's Location
Los Angeles, California, United States, United States
About Sierra Aversano

As the Event Marketing Manager at the Los Angeles Times, I leverage my skills in event marketing to lead the strategy for all B2C events for the largest metropolitan daily newspaper in the country. I have over six years of experience in marketing management, working previously at the Rose Bowl Stadium, where I oversaw the marketing department and brand implementation of the iconic venue and its events. I am passionate about delivering high-quality and impactful content and experiences that showcase the culture, diversity, and excellence of Los Angeles and its communities.

Sierra Aversano's Current Company Details

B2C Marketing / USC DMM Candidate
Sierra Aversano Work Experience Details
  • Los Angeles Times
    Event Marketing Manager
    Los Angeles Times Mar 2023 - Jun 2024
  • Rose Bowl Stadium
    Marketing Manager
    Rose Bowl Stadium Apr 2021 - Mar 2023
    Pasadena, California, United States
    Preside over marketing strategy and implementation of the Rose Bowl Stadium brand.
  • Legends
    Rose Bowl Stadium Marketing Manager
    Legends Mar 2018 - Apr 2021
    Rose Bowl Stadium
    The Rose Bowl Stadium is a 100-year-old National Historic Landmark nestled in Pasadena, Calif. Home to UCLA Football, the annual Rose Bowl Game, record-breaking concerts and international soccer. - Manage Marketing Department responsible for radio, out-of-home, print, and television content creation, contract negotiation and implementation.
  • Legends
    Rose Bowl Stadium Marketing And Tours Coordinator
    Legends Jan 2017 - Mar 2018
    Greater Los Angeles Area
    - Executed full tour lifecycle from sale to staff scheduling, and day of program operations. - Launch and grow social media platforms generating brand loyalty and consumer engagement through organic and paid campaigns focused on metrics, data analysis and results reporting to key stakeholders.
  • Legends
    Rose Bowl Tours And Events Assistant
    Legends Apr 2015 - Jan 2017
    Rose Bowl Stadium
    - Executive assistant to Chief Revenue Officer assisting in client relations with organizations such as AEG, Amazon, Live Nation, UCLA, and Disney- Designed digital and print sales collateral and venue signage
  • Formula Street
    Marketing Intern
    Formula Street Dec 2014 - Apr 2015
    El Segundo, California
    - Worked closely with different marketing teams on event logistics, brainstorming and client relations- Compiled and presented case studies and brand activation recaps to clients such as Dunkin’, Heineken, and Coca-Cola - Produced consumer and market research for target markets across the U.S.
  • Rose Bowl Operating Company
    Concierge Intern
    Rose Bowl Operating Company Sep 2014 - Apr 2015
    Pasadena, Ca
    Provided first-class customer service during major events for the Premium Seating Department.
  • Oregon Jamboree Music Festival
    Pr Intern
    Oregon Jamboree Music Festival Jun 2014 - Aug 2014
    Sweet Home, Oregon
    The Oregon Jamboree Country Music Festival is a three-day festival that attracts over 18,000 attendees per day. This year's headliners included: Tim McGraw, Miranda Lambert, Jake Owen and Billy Currington. - Conceptualized and managed a local community event that involved Jamboree sponsors, local media and performances by artists. The event drew over 700 attendees- Worked closely with the Festival Director and the Marketing and Sales Manager in the overall organization and management before and during the event- Accompanied one of the artists to a radio appearance and prepared talking points for the interview- Provided high-quality customer service and administrative duties- Created press releases and media pitches directed towards the local radio stations and newspaper
  • Hallspot
    Marketing Coordinator
    Hallspot Dec 2012 - Aug 2014
    Portland, Oregon
    Hallspot is a startup that creates a new way for students to explore, connect with, and share their college campus with friends and classmates. - Coordinated promotional events, including a launch event that drew over 2,000 students- Created a successful sorority and fraternity social media competition, utilizing Facebook, Twitter, and Instagram and resulted in the registration of over 16 percent of the University of Oregon Student body- Prepared data analytics on startup growth and industry competitors- Oversaw promotional products for student marketing- Completed designated tasks and worked alongside the CEO
  • University Of Oregon Catering
    Experienced Caterer
    University Of Oregon Catering Jul 2011 - Sep 2013
    Eugene, Oregon
    UO Catering is the exclusive caterer for the University of Oregon and is responsible for both on- and off-campus events.- Promoted from ‘caterer’ to ‘experienced caterer’- Mastered art of tableside service and bar tending, as well as event set up and break down for 4,000 person events
  • Marin Gourmet
    Booth Manager
    Marin Gourmet Nov 2008 - Sep 2011
    San Francisco Bay Area
    Marin Gourmet is a family run Middle Eastern food production company that can be found at both farmers' markets and in large grocery stores such as Whole Foods. - Managed food booths at two different Bay Area farmers' markets- Trained and supervised employees on brand identity and customer service

Sierra Aversano Education Details

Frequently Asked Questions about Sierra Aversano

What is Sierra Aversano's role at the current company?

Sierra Aversano's current role is B2C Marketing / USC DMM Candidate.

What schools did Sierra Aversano attend?

Sierra Aversano attended University Of Southern California, University Of Oregon, San Francisco Waldorf High School.

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