Sierra Daggett Email & Phone Number

Chattanooga, Tn, Us

We empower companies and individuals to make smarter decisions and build better products by providing the most accurate understanding of human activity in the physical world through the Real World Graph®. With our superior knowledge of human mobility, Unacast aspires to be the trusted foundation for all data-driven decisions

With 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors and more, PMA's membership plans are "game-changing"."An hour a day of PMA content is a game-changer for me. I really feel like I am learning a lot from the member-only content, it’s worth way more than what we are paying for it." - Mathew Sedze, Product Marketing Manager at TikTok

Remote

- Led monthly win/loss analysis program to identify trends and opportunities to improve sales processes, differentiation messaging, product development, GTM efforts, and the product roadmap- Boosted competitive intelligence with market research and analytics skills, providing sales battle cards, objection handling, and weekly competitive landscape insights translated into business strategy and market positioning- Partnered with product managers to coordinate buyer and user personas… Show more - Led monthly win/loss analysis program to identify trends and opportunities to improve sales processes, differentiation messaging, product development, GTM efforts, and the product roadmap- Boosted competitive intelligence with market research and analytics skills, providing sales battle cards, objection handling, and weekly competitive landscape insights translated into business strategy and market positioning- Partnered with product managers to coordinate buyer and user personas, product-led growth opportunities, feature adoption, and go-to-market vision for monthly product and feature launches- Executed product launches by managing cross-functional teams across product, sales, and marketing- Expanded lead generation by 14% and enhanced win rate by 11.82% through online product tours - Developed cross-functional collaboration with sales, customer success, product, and marketing teams to drive leads, retention, enablement, content initiatives, brand awareness, monthly product launches, and GTM initiatives- Generated an impressive 6% increase in win rate for a new vertical by motivating the sales team with comprehensive pitch decks, sales playbooks, product training, and value propositions for every stage of the sales funnel- Conceptualized brand and product messaging toolkits by successfully translating product and technical content into differentiated and compelling messaging and positioning- Delivered training presentations and enablement materials to sales and customer success teams - Created content including blogs, one-pagers, knowledge base articles, slide decks, product demos, case studies, how-to videos, brochures, and email marketing- Overhauled implementation email cadences and targeted one-pagers, improving user feedback, customer journey, onboarding speed & success rates by 25% leading to reduced churn - Conducted quarterly product roadmap webinar sessions to drive improvement in NPS Show less

Salt Lake City, Utah, United States

- Owned the product marketing function by utilizing communication, organization, and leadership skills to support over 140 technical B2B products - Increased sales leads by streamlining the buyer journey for the strategic relaunch of a $200M revenue portfolio- Increased YouTube video views by 120% while expanding company LinkedIn followers by 16%- Maximized customer engagement by delivering targeted video marketing campaigns- Executed sales enablement and internal product… Show more - Owned the product marketing function by utilizing communication, organization, and leadership skills to support over 140 technical B2B products - Increased sales leads by streamlining the buyer journey for the strategic relaunch of a $200M revenue portfolio- Increased YouTube video views by 120% while expanding company LinkedIn followers by 16%- Maximized customer engagement by delivering targeted video marketing campaigns- Executed sales enablement and internal product lifecycle training for the sunsetting of a 20-year-old product- Managed internal stakeholders in event planning, targeted asset development, and brand awareness initiatives- Established the first marketing metrics to stimulate data-driven decision-making and measurable results- Created content strategy and brand narratives by leveraging audience segmentation, business data, competitor research, and industry trends- Lifted sales confidence by 15% by surveying 500 sales agents and reimaging sales enablement collateral Show less

Sandy, Utah

- Constructed monthly layouts with InDesign and Photoshop for 13 newspapers delivered to over 300,000 homes- Led digital marketing campaigns and rote SEO-optimized copy for 13 online newspaper editions- Conceptualized and designed over 60 advertisements that went into self-managed multi-channel marketing campaigns- Incorporated expert use of Adobe Acrobat, Google Suite, Microsoft Office, Powerpoint, and Excel to manage the monthly design, printing, and distribution of each newspaper

Bachelor Of Science - Bs, Strategic Communication

Associate Of Arts And Sciences - Aas, Graphic Design

Associate Of Science - As, Graphic Communications

Associate'S Degree, General Studies