-Helped owners create business plan to launch nano brewery
-Provides marketing consulting and expertise
-Researches and continuously acquires knowledge of the industry and both state and federal legal requirements for product registration and business processes
-Manages on-site taproom
-Handles hiring process and training of staff
-Pulls sales reports and files monthly sales taxes
-Assists Business Operations Manager with various aspects of business management
-Works and develops partnerships with local businesses for product distribution
-Manages the planning, purchasing, inventory and sales of brand merchandise
-Built basic website, handles updates, and writes copy for web and marketing materials
-Designs graphics, signage, and creative for the web and in-taproom materials
-Creates strategy and executes posting on social media channels
-Takes on other tasks and special projects as needed

-Works with seven-member team to execute multi-million-dollar email program by managing content creation, email-send schedule, and overall performance of campaigns-Researched and led process of selecting, implementing, and integrating a new email service provider best suited for company needs-Measures and tracks campaign/program performance, evaluate data, and report on engagement metrics and ROI-Executed move from solely RFM metric-based segmentation to a segmenting strategy based on a combination of engagement and purchase history data, and RFM data-Defines current and future strategic goals based on company needs, and advise leadership on best practices for conversion optimization within email sends, as well as other digital marketing channels-Works with IT and data teams to ensure compliance with legal regulations regarding marketing and customer data-Plans and crafts strategic email campaigns, evaluates existing campaigns, and champions revisions based on best practices and changes in the industry-Researches and works continuously to become a subject matter expert--not only for email marketing--but within all customer-relationship marketing channels

-Quarterbacks an email marketing program for all Summit Racing Equipment owned companies-Works as the gatekeeper for proofing and testing all emails sent from all Summit Racing entities-Designs Excel and Access workbooks for department jobs to maintain organization -Creates ways to streamline job processes for maximum efficiency-Maintains interdepartmental and external communication in order to meet all project deadlines-Handles social media for PowerSports Place—the powersports division of Summit Racing, and helped grow the Facebook audience from 5,500 fans to 23,000 in 14 months-Contributes ideas and article content for Summit Racing’s blog, Onallcylinders.com

-Assisted in the creation of Mosaic brand materials-Worked with various clients to provide digital marketing consulting and educate on best practices-Crafted social media strategies and plans for specific clients and their industry needs, including but not limited to: -Creating educational/how-to documents -Writing sample copy and template copy for social posts -Training client stakeholders on managing their social media plan -Educating and providing examples of best practices (Do's & Dont's) -Managing social presence and executing posts on behalf of client -Testing paid ad campaigns on LinkedIn

•Developed and executed advertising Media Plans•Partnered with NAS Recruitment Communications leaders to maintain client accounts, and ongoing client satisfaction•Presented monthly career site analytics reports to clients•Analyzed client needs, sold advertising solutions and built strategic relationships •Worked with multiple vendors and mediums in print and online•Performed weekly administrative tasks such as billing, advertising tearsheets, generating reports and schedulingclient conference calls

-Produced one newscast per week as Executive Producer-Managed four other producers and taught them how to produce and how to manage their crewMonday Producer (Fall 2009-Spring 2010) -Set rundown, gathered video, graphics and stories for the 5:30 newscast on Mondays.-Organized and prepared tech and talent crews-Line produced the newscastTV2 Reporter (Fall 2009)-Covered events and stories-Shot video, conducted interviews, wrote my own scripts, recorded audio tracks, and edited video into packages for the newsTV2 Assistant Producer (Fall 2008 and Spring 2009)-In charge of finding stories, writing stories, creating graphics, assigning stories to anchors-Line produced some newscasts-Edited video using Final Cut Pro TV2 Adopt-A-Pet Segment Anchor (Fall 2008)-Visited the Portage Animal Protection League, interviewed staff about animals up for adoption-Created graphics, wrote and anchored on-air segment for the newscast

-Escorted guests and answered phone calls on the assignment desk-Shadowed reporters in the field and producers in the newsroom-Wrote and edited stories for anchors, edited video and created graphics-Worked the assignment desk during afternoon shifts multiple times to fill in for assignment editors-Created the WKYC Interns Facebook group