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Software Generation is a cutting-edge marketing automation and sales enablement company. Our platform incorporates all the functions and metrics essential to your sales and marketing departments into a single software package. Software Generation marketing automation platform will help you generate leads, cultivate interest and excitement about your organization, and ultimately… close sales. From the initial contact with a potential customer all the way through to their first purchase, and beyond, we have your sales and marketing teams covered.With our marketing software you can identify hot leads and create and schedule your marketing messages based on pre-qualifying criteria – both in the office and on the road.Software Generation Marketing Automation Software Pays for Itself Companies that implement marketing automation can categorize and nurture their leads and generate 50% more sales-ready leads at a 33% lower cost (Forrester Research) These nurtured leads make 47% larger purchases over non-nurtured leads (The Annuitas Group)Software Generation automation also lets you personalize your marketing materials, which results in a 14% increase in click through rates and 10% increase in conversion rates (Aberdeen Group) The increased communication between sales and marketing teams that our automation platform creates allows for faster turn-around – 25% of companies that use lead automation report that sales teams follow-up with prospects within one day (Forrester Research)