Sierra Summers Email and Phone Number
I help B2C companies enable, launch and scale B2B product & service offerings.B2B Marketing | GTM Strategy & Operations at
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Albertsons Companies
Sierra Summers's Location
Chicago, Illinois, United States, United States
Sierra Summers's Contact Details
Sierra Summers work email
- Valid
Sierra Summers personal email
n/a
Sierra Summers phone numbers
About Sierra Summers
Hello there! 👋 I'm Sierra. I help B2C companies enable, launch and scale B2B product & service offerings.Let's chat about account-based marketing and demand gen. Over the last 15 years, I've worked with companies to help create marketing campaigns that drive revenue, generate demand and keep sales teams happy.Customer experience is at the heart of every decision I make. I'm obsessed with ensuring emails trigger at the right time, display ads appear during the buying process and plugging leaky sales funnels.
Sierra Summers's Current Company Details
Albertsons Companies
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I help B2C companies enable, launch and scale B2B product & service offerings.B2B Marketing | GTM Strategy & Operations
- Website:
- albertsonscompanies.com
Sierra Summers Work Experience Details
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Director, B2B Marketing (Rx & Ecommerce)Albertsons Companies Mar 2022 - PresentBoise, Idaho, Us*Raise awareness for B2B services across 34 states and 2,200+ stores*Contributed over 20% to B2B closed-won pipeline, exceed growth targets*Manage B2B marketing operations, lead management, including Marketo implementation and management*Develop and execute go-to-market campaigns to build out customer growth in target segments*Lauched dedicated B2B website - https://b2b.albertsonscompanies.com/
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Account Based Marketing (Abm) & Marketing Operations ConsultantMain Shark Feb 2012 - PresentSacramento, Ca, UsCertified Marketo expertProviding clients with best practices, management and support around marketing automation (Marketo, Pardot, Eloqua and Salesforce) and ABM (Terminus, Drift, Engagio, Sendoso). From strategy to execution, I work with clients to make sure they are getting the maximum return on their marketing automation and CRM investment. Client list upon request. -
AdvisorSendoso Apr 2020 - Apr 2023San Francisco, California, UsSendoso, the leading Sending Platform, helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers. Trusted by over 500 companies, Sendoso is an essential part of successful demand generation, account-based, and customer experience programs. Founded in 2016, Sendoso is backed by $54M in venture funding and has a global footprint, with a presence in North America, Europe, and Asia Pacific. Learn more at sendoso.com. -
Head Of North America Marketing, Uber For BusinessUber Feb 2020 - Sep 2021San Francisco, California, UsInterim marketing lead for Uber for Business overseeing demand creation for US & Canada. Responsibilities include:*Campaign strategy & management*Managing webinar program & digital events*Working cross-functionally to ensure accurate and timely lead routing & follow up*Developing mid-market and enterprise sales team new business pipeline*Management of marketing development representatives -
Startup MentorFourthwave.Io Aug 2020 - Aug 2021California, UsFourthWave is an Accelerator program catalyzing the successful development and scale of best-in-class women-led companies. FourthWave is partnered with the Sacramento State Carlsen Center for Innovation & Entrepreneurship providing access to mentorship and scale capital to women technology entrepreneurs in California. -
Director Of MarketingPeople.Ai Apr 2017 - Jun 2018San Francisco, California, Us*Implemented lead funnel management process, ROI tracking, reporting and dashboards using Marketo, Salesforce, Slack, Workato, Wrike, Salesloft, etc. *Deployed SEO & SEM strategies, increased social presence, blog publication frequency & launched new website (Oct 2017)*Responsible for building and executing strategy on marketing program including user group, meet ups, webinars, tradeshows, content, field & event marketing, influencer and partner programs. Wrote playbooks for process, strategy and execution.*Launched ABM program utilizing retargeting campaigns based on a prospect's status in the sales funnel. Used data and results to continually optimize and improve program and strategy -
Director Of Demand Gen & Marketing OperationsGigya Oct 2015 - Apr 2017Mountain View, Ca, Us• Responsible for developing and scaling marketing programs, web content, content syndication and Digital (PPC, LinkedIn, Facebook) advertising, generating $1.7M in pipeline;• Improve SEO performance by increasing first page (667%) and total page rankings (421%);• Revamp webinar program, increased # of registered/attended • Administrator of marketing tech stack, including: Marketo, Wrike, Sigstr, On24, Salesforce; Cvent• Create lead scoring and data hygiene programs within Marketo;• Wrote and deployed email nurture program for cold leads -
Vp, Marketing TechnologyAnnuitas May 2014 - Jul 2015Atlanta, Georgia, UsANNUITAS is a B2B Demand Generation Strategy firm designed to help enterprise organizations Transform Demand Generation℠. We are a team of passionate B2B marketers, technologists and strategists that thrive on helping clients drive perpetual revenue through an integrated and holistic Demand Generation Strategy, encompassing core components including Buyer Insights, Content Strategy, Marketing and Sales Alignment, Marketing Technology and Email Deliverability. -
Field Marketing ManagerGooddata Jun 2011 - Jan 2012San Francisco, California, Us*Responsible for enabling the sales organization from sales directors to inside sales. *Leverage Marketo and Salesforce to execute multiple nurturing paths based on a lead's characteristics. *Identify, plan and execute all tradeshows, conferences and partner events.*Produce annual marketing plans and budget based on conversion rates and overall success of previous programs.*Plan and execute Sales rally for 50+ employees. From negotiating hotel BEO to managing timelines and deliverables for speakers. -
Marketing And Social Media ProgramsActiance, Inc. Feb 2010 - Jul 2011Redwood City, California, Us• Key player in re-branding and re-naming company;• Created all assets required for media buy campaign including SFDC campaigns, landing pages, email content;• Delivered email marketing and social media campaigns from start to finish;• Developed and implemented programs to raise levels of customer acquisition and retention through lead nurturing;• Managed logistics (travel, vendor relationships, staffing, etc) of tradeshow events, seminars and conferences;• Supported in training and on-boarding new employees and India based team on sales and marketing resources;• Reported directly to VP of Marketing and provided administrative support as need, including but not limited to travel arrangements and calendar support;• Initiated, evaluated and implemented Eloqua into the organization, replacing Marketo for marketing automation; -
Marketing And Events CoordinatorSuccessfactors Jan 2007 - Mar 2009South San Francisco, California, Us• Accountable for all aspects of global F2F live events (tradeshows/events/conferences) – completed a successful series of 30 seminars in 12 week period; including managing registration, material logistics and venue contracts;• Handled virtual events including registration, moderating, organizing speakers and follow up communication;• Optimized and developed more efficient reporting methods and ROI reporting for all marketing programs;• Published marketing activities and results to executives on a weekly basis;• Created and executed marketing programs using Eloqua and CRM including list segmentation, testing, distribution, website edits and tracking of each campaign;• Trained and educated global employees on CRM and Marketing Automation best practices;• Provided sales team marketing materials such as collateral, braded items and promotional items;• Worked with vendors to produce PPL and PPC programs and pass leads to sales team; -
Sales AssociateNordstrom Jan 2006 - Dec 2006Seattle, Washington, UsWorked in TBD (woman's clothing department) selling high end jeans and other high end labels to customers while developing relationships to ensure the customer to return. Worked on commission. Problem solving and customer skills acquired. -
Golf Shop Assistant - Coyote MoonEast West Partners May 2005 - Aug 2005Denver, Co, UsWorked in the golf shop at Coyote Moon. Various tasks included, arranging tee-times, selling merchandise, greeting customers, opening and closing the shop and checking on pace of play on the course. Developed various skills including, sales, public speaking, organization, and office management.
Sierra Summers Education Details
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Notre Dame De Namur UniversityGeneral
Frequently Asked Questions about Sierra Summers
What company does Sierra Summers work for?
Sierra Summers works for Albertsons Companies
What is Sierra Summers's role at the current company?
Sierra Summers's current role is I help B2C companies enable, launch and scale B2B product & service offerings.B2B Marketing | GTM Strategy & Operations.
What is Sierra Summers's email address?
Sierra Summers's email address is si****@****ople.ai
What is Sierra Summers's direct phone number?
Sierra Summers's direct phone number is +191620*****
What schools did Sierra Summers attend?
Sierra Summers attended Notre Dame De Namur University.
Who are Sierra Summers's colleagues?
Sierra Summers's colleagues are Dustin Teeter \albertsons#139, Sandy Weisman, Joseph Escobar, Michael Hatcher, Clssbb, Vince Ginsburg, Joe Derfler, Lysander Dupuy.
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