Sierra Burk Email & Phone Number

Las Vegas, Nevada, United States

• Design multimedia internal communications plan and lead the implementation of plan tactics created to increase employee awareness and engagement
• Lead the writing and distribution of the company’s external media materials, including press releases and media alerts, executive talking points and messaging docs, and social media posts
• Develop marketing strategies for restaurant grand openings, social media, print and digital materials, OOH advertising, and sports partnerships
• Introduced and spearheads a women’s leadership program to provide more advancement and growth opportunities for women at DRG. Achieved four high-level promotions in the first year.
• Responsible for the design and execution of all company events, including the Summit, employee recognition trip, and brand activations
• Cultivate strong community relations while enhancing brand loyalty and presence

Las Vegas, Nevada, United States

• Plan, direct and track all creative projects involving on time production and delivery of on target scripts and spots
• Served as Account Director for Pharmaca, a supplements company, and improved brand positioning within the health services industry
• Manage various accounts during campaign onboarding, launch and optimization while nurturing client relationships
• Train new campaign managers and scheduling coordinators to develop effective, collaborative teams

Greater Los Angeles Area

• Analyzed client briefs to identify a strategic approach and media plan to deliver against client goals
• Led client analytics calls to establish a primary method of tracking and success for cross channel measurement
• Utilized research tools to create strong audience target profiles, competitive insight, and marketplace opportunities
• Trafficked creative materials implemented on radio, podcast, smart speakers, and streaming platforms
• Led onboarding calls between client and show hosts to communicate client objectives and target listeners
• Collaborated with and provided clear communication for all departments to ensure smooth operations for a campaign

Gettysburg, PA

• Designed and implemented a social media campaign on Facebook to raise awareness for the LLLL Dinner Party event, reach a nation-wide audience and increase ticket sales
• Managed the social media campaign using Hootsuite to schedule social media posts and track social media analytics
• Crafted a marketing plan and media message to establish and reinforce branding for a new fundraising event for revitalization of the Lincoln Pathway historical district in Gettysburg, PA
• Collaborated with the event planning team on creative ideas to boost RSVPs
• Filmed, edited and conducted interviews with members of the community for showcasing on social media channels to promote the importance and aspects of the fundraiser

Greater Los Angeles Area

• Utilized Cision to create lists of key media influencers in a specific area and conducted outreach to targeted media to acquire publicity for NBC talent
• Served as volunteer on company’s press junkets and For Your Consideration (FYC) events with members of the TV academy and press
• Arranged press clippings to evaluate and track media coverage of the top TV shows of the company such as Brooklyn Nine-Nine and America’s Got Talent, which received over 1.7M average demand expressions
• Succeeded in writing a pitch on company’s new series “Making It” contestant Joanna Gick and transmitting it to media outlets which increased awareness and publicity of the candidate

Las Vegas, Nevada Area

• Developed and executed campaigns on social media platforms including Facebook and Instagram
• Conceptualized marketing strategies to obtain Instagram recognition and consumer traffic which brought growth to company’s media presence and increased followers by 30%
• Monitored online presence of company’s brand and engaged with users, strengthening customer relationships
• Created content to emphasize the Chip-N-Dales brand attributes of creative design and high-quality installation

Tucson, Arizona Area

• Collected newsworthy information to write web stories published on KOLD’s website
• Participated in all aspects of production such as teleprompter and audio engineer
• Conducted on- camera stand- ups at the scenes of hard news stories
• Logged extensive interviews and collaborated with reporters on scripts

Las Vegas, Nevada Area

• Communicated with callers on the consumer hotline to investigate complaints which were used as compelling news segments
• Ran lead on a consumer injustice story that I researched and solved for the “Try it Before You Buy It” series. Produced the package including interviewing the consumer.

Tucson, Arizona Area

• Took charge of attending practices, acquiring B-roll, interviewing players, and creating commentary
• Conducted on-camera standups on University of Arizona sports news

Tucson, Arizona Area

• Producer & Anchor, the DAILY DOSE
• Produced all aspects of the Wednesday daily morning news segment. Included script writing, supervision of four production staff and on-air hosting. Reporter, WILDCAST UATV3
• Developed story ideas and produced a weekly package. Also, did all filming and editing. Highlights included a story on environmentally friendly cistern and The UA Study Abroad Fair.