Sierra Carroll Email & Phone Number

Portland, OR, US

Beaverton, Oregon, United States

WHQ, Beaverton Oregon

• Management and execution of double and triple digit demand growth YOY across four different BU’s between Footwear, Apparel and EQ divisions for Inline, Employee Store and Digital sectors of the Direct business.
• Launched new BU Women’s Jordan apparel in SP20 and drove triple digit full price and double digit topline growth YOY in Kid’s Jordan apparel by implementing and establishing six month essentials framework.
• Leveraged consumer insights and analysis of historical data to influence inclusion of Women’s and Kid’s KSA product into SNKRS (Nike’s Launch App), resulting in 100% 1st hour sell thru in product and increase of new.
• Partnered with x-functional teammates across planning, site merchandising, launch operations, digital marketing, brand marketing, consumer merchandising and allocation to execute seasonal and fiscal strategies.
• Utilized deep consumer knowledge to execute merchandising and product assortment decisions and inform lineplanning, product lifecycles and geo adoption, with a focus on establishing and leading marketplace in Women’s.

Beaverton, Oregon

• Management and execution of double and triple digit demand growth YOY across four different BU’s between Footwear, Apparel and EQ divisions for Digital sectors of the Direct business.
• Launched new BU Women’s Jordan apparel in SP20 and drove triple digit full price and double digit topline growth YOY in Kid’s Jordan apparel by implementing and establishing six month essentials framework.
• Leveraged consumer insights and analysis of historical data to influence inclusion of Women’s and Kid’s KSA product into SNKRS (Nike’s Launch App), resulting in 100% 1st hour sell thru in product and increase of new.
• Partnered with x-functional teammates across planning, site merchandising, launch operations, digital marketing, brand marketing, consumer merchandising and allocation to execute seasonal and fiscal strategies.
• Utilized deep consumer knowledge to execute merchandising and product assortment decisions and inform lineplanning, product lifecycles and geo adoption, with a focus on establishing and leading marketplace in Women’s.

Beaverton, Oregon, United States

• Stretch as full time Merchant Manager in final months of position for season, performing all buying duties, which resulted in +48% growth YOY
• Collaborated with various cross functional partners across digital and geo merchandising matrixes to help build profitable and cohesive assortments led through power franchises and supported through key volume driving.
• Provided analytical insights into past + present performance of line to inform/action against in-season business decisions and future season planning and forecasting
• Regularly align with brand/membership/cross-platform partners to drive meaningful storytelling around consumer product strategy
• Owned entire Geo Express Lane assortment for Women’s NSW apparel NA Direct, including concept briefs, consumer insights, product forecasting
• Ownership of promotional and markdown strategy for FW

Beaverton, Oregon, United States

• Directly assisted Merchant in ownership of category with responsibility for deciding in season liquidation buys and future season line planning; achieving revenue/margin targets while monitoring sales weekly
• Delivered weekly merchandise analysis reports, including style and SKU sales analysis, product ownership, actuals vs. buy plan, etc.
• Assisted in and eventually owned full promotional decision making of in-season product, considering buy plans, margin productivity, WOS, and bin space to drive positive business results
• Maintained, catalogued, and ordered samples for respective categorie(s)

Corvallis, OR

• Assistant Store Manager- Miss Meers Shoe Boutique - December 2014-Present
• Implement previous skills learned for sales in apparel/shoe industry and working as a team of three to successfully run the store
• Processing and receiving purchase orders and inventory, special orders, R/A’s and other shipments
• Analyze sales margins, profit maximization, best and worst selling products for week/month/year to date
• Provide financial information to account manager, analyzing financial sales increases from previous year, with an 49% increase of sales from last year to this year

Corvallis, Oregon Area

• Social Media Intern/Coordinator-Responsible Global Fashion LLC- November 2015-Present
• Develop a social media implementation plan with Twitter, Facebook, Tumblr and other social media accounts to create Responsible Global Fashion LLC’s social media platform
• Elevate social media presence from none to ongoing reads, shares, views and blog subscriptions
• Bring awareness to RGF LLC, corporate social responsibility and supply chain transparency through social media deliverables
• Meet with Dr. Leslie Burns, President and Founder of RGF LLC, on a regular basis to help with and keep up to date on any other RGF LLC responsibilities and tasks

Salem, OR

• Active/Lingerie Intern- Nordstrom Inc. - June 2015-August 2015
• Learned how to schedule, analyze and predict sales increases and decreases for individual department, entire store and apparel category
• Shadowed all aspects of store operations, including Logistics, Human Resources, Loss Prevention, Management, Merchandising and Styling
• Completed the FNL (Future Nordstrom Leaders) Program, attended POS trainings (N-Hanced, T-Pos, personal development), represented Department Manager at several internal company meetings and attended speaker seminars by.
• Achieved and exceled in personal sales goals and exceeded sales quotas consistently
• Store winner and regional finalist for Intern Project Proposal— “Expanding the Nordstrom App”

Portland, Oregon

• Intern – Mabel and Zora Boutique - June 2014 - September 2014
• Acquired knowledge of all aspects of the apparel industry, from inspiration, to production, to inventory, merchandising and sales
• Assisted in the management social media accounts, Facebook, twitter, blog, store page, Amazon Seller Central
• Attended consultation meetings, learned budgeting and buying skills and procedures
• Learned basics of in house apparel design, construction, and manufacturing from owners' own store

Pullman, Washington

• Sales Associate- Flirt Boutique - December 2013-March 2014
• Creating and implementing sales promotions
• Aiding/styling customers in apparel decisions and options
• Brief merchandising and display preparation; visual symmetry and aesthetic skills and knowledge
• Finances and finance management; settling till and finances and appropriating money to bank

• Sales Associate- Pac Sun - May 2013 – August 2013
• Acquiring inventory processing and cataloging skills
• Knowledge of corporate chain store procedures and large versus small apparel business tactics

• Life Guard/Asst. Pool Manager - Spring Hill Country Club - June 2009 – August 2012
• Managerial skills through leadership of the lifeguard team such as scheduling, routine safety reviews and pool maintenance and internal disputes
• Kept patrons and pool staff safe through implementation of safety guidelines, training, etc./ CPR and AED certified
• Leadership and designation of duties to lifeguard team

Bachelor’S Degree, Merchandise Management, 3.65 Cum Laude

Activities and Societies: Assistant store manager at Miss Meers Shoe Boutique, Delta Gamma Sorority

B. S. Business, Business, Management, Marketing, And Related Support Services, Junior

B.S. Family And Consumer Sciences, Clothing, Textiles, And Design, Sophomore

Activities and Societies: BodyCon Fashion Club Delta Gamma Sorority