Sierra Fryson, M.S. Email & Phone Number

Charlotte, Nc, Us

Charlotte Metro

-Managed and planned content for daily newsletter-Strategized brand and culture narrative including airport signage for yearly Breakthroughs conference-Project management

Charlotte Metro

-Supported the Public Relations team in writing,editing and proofreading PR and thought leadership content (i.e. press releases and blogs)-Collaborated with the Public Affairs team in preparing correspondence, tracking federal healthcare policy trends, and writing advocacy communications-Project Management -Developed the Bi-Weekly and Thought Leadership Update -Maintained media lists and media coverage trackers

Washington, District Of Columbia, United States

- Ensured correspondence was directed to the appropriate person- Reviewed and edited correspondence for proper format and content, typographical accuracy, and coordination- Set goals and priorities for work, coordinated with others to ensure deadlines were met- Assured responses complied with executive preference/policy

Syracuse, New York, United States

- Explored opportunities to increase the visibility of the American Red Cross- Developed wrote, edited, proofed, and distributed website, newsletter, media relations materials- Updated and printed photo, video, audio, social media content- Interviewed volunteers, partners, and recipients of Red Cross services for blog stories- Developed communication strategies with team

Washington, Dc

- Assisted in clipping news samples and current events- Provided daily briefings to compliment interviews for podcasts

Greensboro, North Carolina, United States

- Acted as a liaison between advisor and students- Provided weekly and monthly tasks to executive members in order to achieve chapter goals- Implemented crisis monitoring reporting and training to all board members on committee policy

Alexandria, Virginia

- Drafted engaging and timely pitches for various clients - Pitched to TV, print, and radio outlets- Built media lists and maintained databases - Aided in clients social media management - Performed research/market analysis

Greensboro, Nc

- Created captions and content for office Twitter, Facebook, Snapchat and Instagram accounts.- Attended and documented University events.- Increased office social media following.- Created and participated in outreach opportunities and campaigns to draw freshman and transfer students to the office pages and platforms.

Charlotte, North Carolina

- Monitored and maintained team social media platforms- Wrote press releases and media pitches, worked with media to gain coverage for the team and program initiatives- Assisted in the planning of events, PR campaigns, media relations, social media and grassroots strategies- Updated and organized photos from content to capture related events- Supported the NASCAR Diversity youth participants at the Bojangles Summer Shootout

Greensboro, Nc

- Managed social media editorial calendar and scheduled social media posts- Drafted content for social media and created images in Canva or Photofly- Assisted with the development of redesigning the alumni association website- Assisted with content for print publications for the alumni reunion weekend- Edited and resized photos, served as print editor for The Alumni Times

Greensboro,North Carolina

- Posted PRSSA events/news online via social media- Assisted in setup and break down during PRSSA events- Wrote articles for the website- Promoted organization in a positive manner- Assisted in fundraising efforts

Master Of Science - Ms, Public Relations

Bachelor Of Science - Bs, Public Relations