Sierra W. Email & Phone Number

Seattle, Washington, United States

• Managed a $5+ million portfolio of national brand footwear vendors, running an annual increase of +85% from the previous year while maintaining strong margin and profitability.
• Organized monthly flash sale plans and worked with Marketing, Site Merchandising, and vendors to deliver successful results, the largest of which brought in over $1 million in demand in one week.
• Built strong vendor relationships to leverage more compelling price negotiations and better assortments.
• Planned inventory prebuys to maintain replenishment and freshness on a monthly and quarterly cadence. Executed strategies to move through slow-selling owned product, maintaining the company's 12-week-turn goal.
• Drove category strategy through collaborating with Merchandising and Marketing organizations, increasing overall revenue through curated stories, email sends, influencer marketing, and site merchandising.
• Traveled to trade shows and vendor showrooms to meet with vendors and view upcoming product.

Seattle, Washington, United States

• Launched and onboarded 100+ debut vendors for the Business Development team. Trained both small businesses and larger, well-known companies on internal tools and processes.
• Independently generated 40% of department revenue over a 12-month period within a team of 10 buyers.
• Led new customer strategy for Merchandising and Business Development teams, putting together presentations and analyses based on broader site and departmental KPIs.
• Presented trend and marketplace data to the Business Development team to give insight into what we should and shouldn't lean into to drive business and relevancy.
• Identified and recommended vendors across the larger buying team for incubation, delivered feedback to vendors to improve results, and tracked performance impact in consecutive flash sales events.
• Merchandise Manager's out-of-office cover to allocate sales event responsibilities to team and answer inquiries.

Seattle, Washington

• Managed multiple vendors consistently ranked in top of 10 of the Apparel department, and assisted in launching debut events for several high-profile brands--the largest of which debuted with over 100k views and $1.
• Pulled sales and inventory reports to reorder product and measure performance by identifying movement and turns.
• Presented informative data reports and style boards on a weekly and monthly basis to give team insight into the marketplace and boost customer engagement.
• Led category strategy for dresses across Women's and China departments as well as managed individual vendor strategies to drive portfolio performance.
• Priced styles according to demand and seasonality, reviewed product quality, and resolved issues with surplus and unsellable inventory.
• Collaborated cross-functionally with Tech team to find solutions to Merch productivity blockers, effectively cutting down days of work needed to complete tasks.One particular tool that was improved upon turned a.

Greater Seattle Area

• Collaborated cross-functionally with buyers, image editors, copy writers, and compliance specialists.
• Uploaded styles, images, measurements, and product details to events and catalogs while ensuring quality information is present for best customer experiencewith a 99% accuracy rating.
• Utilized Microsoft Excel daily and actively sought out ways to learn new ways to complete tasks efficiently and effectively, exceeding team quotas by over 200%.
• Audited flash sales events for buying teams and communicated cross-functionally any updates as well as information needed from both Merchandising and thevendor to ensure successful events.

Tigard, OR

Top volume salesperson in department for handbags, accessories, and sunglasses. Department rewards card specialist.

Bachelor Of Arts (B.A.)

Activities and Societies: Japanese Student Association, Kaiwa Table (bilingual English-Japanese conversational group)

French

Three-month study abroad program through University of Washington.