Sierra L. Jensen Email & Phone Number

Provo, Utah, United States

As a public relations intern for MWEG, I do the following:-create a press release template and style guide-create a media pitch and packet template-research and build lasting relationships with journalists and media-research and build lasting relationships with podcasters and influencers-create and implement a company guide for working with influencers-assist in writing a PR strategy guide for the company

Provo, Utah, United States

As a teaching assistant for the Intro to PR class in the Communications program, I accomplished the following:-helped over 40 students navigate coursework and prepare for application to the public relations program. -evaluated 160 research papers, case analyses, social media content creation, and professional interviews for student growth and development. -assisted with in-class activities-instructed 15 students one-on-one as they prepared for exams and assignments covering the nature and history of public relations, campaign strategy and the RPIE cycle, social media research and content creation, and the various fields and opportunities within PR.

Provo, Utah, United States

I conducted both primary and secondary research for the Reputation Management Department of The Church of Jesus Christ of Latter-day Saints.Deliverables:- compiled a report on perspectives on health codes and wellness and social media use for Millennials and Generation Z as a team- moderated and transcribed three depth interviews- analyzed the data from 30 depth interviews and performed a thematic analysis as a team- synthesized findings into both a written and visual report as a team

Provo, Utah, United States

As a nanny, I took care of four children ages five and under, including one with autism. Responsibilities:- ensure the health and well-being of each child- maintain a clean and presentable environment- assist in after-school activities and other household chores- aid in potty training, behavioral therapy, and education- cook, clean, and provide care and comfort- observe the children's social, mental, and emotional development - provide suggestions and feedback when appropriate

Provo, Utah, United States

My team worked for SLABPizza to address key pain points regarding advertising and social media through a proposed social media plan. As project deliverables manager, I was in charge of compiling our team's deliverables and keeping our team on track for due dates. Deliverables: - secondary research about the advantages and disadvantages of social media use for small businesses specifically focused on proving ROI and providing resources for our client's concerns- analyzed SLAB's past and present social media use on Cision. - designed, distributed, and analyzed a survey for our client regarding brand awareness and loyalty, which received nearly 200 responses. - created a social media campaign plan complete with background research on the company, consumers, and competitors, suggestions for implementation, a calendar and budget, and suggestions for evaluation tools.

Provo, Utah, United States

Following the annual MWEG Spring Conference—held virtually—I edited 16 hours of raw footage to create professional recordings of each speaker.Accomplishments:- synthesized the audio and video- edited out unnecessary and awkward breaks- added transitions between speaker view and slide sharing- added in introduction and conclusion slides- adjusted volume for white noise.

Provo, Utah, United States

Secretary Accomplishments: - recorded meeting minutes- reported to our team lead and our partner- kept track of assignments in team communications. Writer Accomplishments:- redesigned P3 Utah's monthly newsletter- wrote and edited articles- redesigned the company logo and banner- incorporated basic graphic design to make it more visually appealing- set up a newsletter schedule- designed an easy-to-use template for newsletters and brief announcementsOverall Deliverables:- worked on improving the design of P3 Utah's website- edited videos for social media posts - helped write a 27-page guide to social media use (LinkedIn, Facebook, Instagram, SEO, and Mail Chimp for the newsletter)- smoothed out communications issues between our partner and our team - facilitated difficult discussions when needed- helped plan and strategize a social media revamp and subsequent campaign on Facebook, Instagram, and LinkedIn for P3 Utah.