Content creation and social media project management:Collaborating with Ikenga’s creative team to build and express brand identity and story, while managing social media calendar and collecting and analyzing performance analytics.

Worked on building Ginkgo’s events and experiences engine. Provided creative, strategic, and logistical support on all elements of Ginkgo’s experiential marketing strategy that encompasses events, physical products, and design of Ginkgo spaces. Collaborated closely with creative, marketing, policy & partnerships, and business development functions as well as workplace services and facilities. Worked across all of the teams, and was a key contributor to developing our audiences, communities, and overall ecosystem. Communicated the possibilities of biology through various ways that include but are not exclusive to events: we approach all external facing materials as an opportunity for inventive storytelling and clear communication. Explored and built internal project management systems.Also worked to facilitate company culture and wellbeing by supporting internal communications ranging from announcements to company-wide events, employee swag, town hall meetings, and coordination with the People Teams on additional projects. Responsibilities:Managed conference assets and swag for Marketing and People Team Managed Ginkgo Goods store including ideation and procurement of new goods Supported social media accounts for Grow Magazine and Ginkgo Supported the Creative team on design and content needsSupported on physical space branding and project management with focus on Emeryville and West Sacramento sitesSupported events and experience design and executionManaged and communicated with third-party vendors for deliverables in accordance with event timelinesUtilized project management tools to ensure the Creative & Marketing team can identify tasks and upcoming deadlinesIdentified key opportunities for external engagement with Ginkgo’s various audiencesSupported the Creative & Marketing team in overseeing and growing Ginkgo’s brand

Ginkgo Goods is Ginkgo Bioworks' internal merchandise line, designed to strengthen company culture and promote brand identity. To ensure our vendors align with Ginkgo's values, I developed the Good Grades system, a comprehensive sustainability and ethical production rating framework. This system evaluates suppliers based on their adherence to good labor and environmental practices, assigning points for each criterion met.My Role in Developing Ginkgo Goods:1. Independently developed and implemented the Good Grades system to ensure vendor alignment with Ginkgo's values.2. Managed end-to-end project execution, including ideation, procurement, inventory management, and Shopify site management.3. Facilitated cross-department collaboration between Creative and Physical Product Teams across different time zones to optimize workflows.4. Developed content for the Ginkgo Goods Shopify site, including product descriptions, photography, functionality enhancements, and templated emails.5. Analyzed data to improve merchandise performance, managed budgets, assembled reports on SKU performance, and conducted user research to refine store offerings.6. Crafted and implemented a public-facing merchandise strategy to enhance brand identity and company culture.

> Leads the procurement of sustainable and ethical basic apparel and hard goods for company-wide apparel and artifacts by building and maintaining relationships with vendors> Develops metrics to assess the sustainability and labor practices of producers> Communicated sustainability through copy, as well as visual and web design> Explores the future of fashion and biotechnology and proposes future projects which will express Ginkgo's company values of sustainability and innovation

1. Multi-channel integrations: Translates social media content between channels, from Twitter and Facebook to Instagram2. Original content creation: Creates original content for paid social media campigns, particularly Instagram Reels 3. Schedule Management: Manages calendars for producing and publishing campaigns 4. Preformance Analysis: Analyzes post preformance, view count, and follow count trends over time5. Advertising: Develops and executes amplification strategies with a strong understanding of paid social media campaigns and physical product campaigns6. Content Transformation: Uses Adobe Premerie Pro, Photoshop, and Illustrator to translate contributing artists content into posts

> Leadership and Project Management: Founded, and directs the Sustainable Fashion Team: i > Developing an internal team structure, organization system, and culture > Building indexes of, and developing and maintaining relationships with, partners > Recruitment of 14 members through a written and oral interview process > Led 14 members who worked with the team for different time spans in specific roles > Oversees weekly marketing/design work, research and experimentation > Managing 2 primary long-term projects: ALTR Magazine and fashion certification program> Sustainable Fashion Knowledge: Directs the team in mapping the current sustainable fashion landscape, staying on top of innovations and trends, and educating the public on industry issues

> Project Management and Product Development: 1 of 30 honors fellows to solve problems in Conservation with 2 years of coursework about human centered design, with a focus in the first year on product development, and a focus in the second year on project management> ESG Problem Solving: Guided innovation, storytelling, product design, UX, prototyping, & market validation projects for design sprints challenges in teams of 4-5 in year one, building skills to take on a entirely self-led, year-long project in partnership with the New Alchemy Institute, and the Fung Institute> Interdisciplinary Teaming: Participated in lab coursework centered around teaming techniques, worked with many different groups of diverse fellows, completed periodic 360 assessments

> Curation and resale: Helped to select and prepare pre-loved items for redistribution> Supply Chain/Procurement: Hands-on experience with SilkRoll's circular procurement process> Industrial Processes: Trained in Merchandizing, understanding sustainability of different materials and processes > Marketing and Communicating Sustainability: Contributes to planning of instagram content, photoshoots with partners, and blog writing—including blog about how to measure sustainability

> Data Analysis: Collected, organized, and analyzed data on 23 sustainability certifications in order to feed machine-learning model and allow for stretching of existing data> Measuring Sustainability: Learned in-depth information about sustainability metrics and measurement, including LCA> Prepared a final report about the impact of products at each lifecycle phase (Making It, Moving It, Buying It, Using It, Ditching It) on certain endpoints of interest (Waste/Pollution, Human Health, Eco Tox, Material Depletion, Water Use, Climate Change, and Social Concerns)

> Sustainable Fashion Data gathering: Reorganized, analyzed, and expanded upon research in order to create comprehensive color-coded excel library on trends in fashion and sustainability and opportunities for press, grants, and investment> PR and Fundraising: Demonstrated written communication skills in the crafting of press releases and grants and partnership building skills in the management of continued communication with press and investors

> Organization and Tech Savvy: Managed the technical side of production of the first 3 Tap Water Talks Episodes, including promotional social network materials, technical day-of orchestration, and communication with our sponsor, the Los Angeles Department of Water and Power > Adaptibility and Dedication: Provided on-call problem-solving support for the three weeks leading up to the first event, and continue to assist the founder and CEO with future programing and projects

> User Research: Surveyed my peers in order to suggest improvements to the upcoming line of EarthThreads apparel, adjusting the current designs for a more youthful audience> Visual and Fashion Design: Proposed/developed protoypes of design improvements using Ai

> Creative Direction: Manages staff-wide photoshoots including determining creative direction through the construction of mood boards, styling and selecting models for shoot, editing images for release, and coordinating event dates, reserving locations, and determining feasibility> Adobe Creative Suite & Photography Knowledge: Teaches photography team workshops in Adobe Photoshop and Lightroom, and basic photography skills including camera skills and model positioning. Shoots regular article shoots, helping staff writers to realize their creative vision. > Time and Team Management: Approves of final edits for print, pairs photographers with staff writers, works to manage cross-collaborations and consistent branding among all teams.

Event Production/Experience Design, Marketing, Blog Writing, and Grant Proposals: Orchestrated the production of physical items, developed digital marketing materials, and authored blog posts for the Museum of Tomorrow, a pop-up museum addressing climate change.