AeroLeads people directory · profile
Sierra Piland Norris Email & Phone Number
Associate Creative Director
at
Crafted
1 work email found
@nashvillelifestyles.com
1 phone found area 336
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Associate Creative Director
Location
Charlotte, North Carolina, United States
Who is Sierra Piland Norris? Overview
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Quick answer
Sierra Piland Norris is listed as Associate Creative Director at Crafted, based in Charlotte, North Carolina, United States. AeroLeads shows a work email signal at nashvillelifestyles.com, phone signal with area code 336, and a matched LinkedIn profile for Sierra Piland Norris.
Sierra Piland Norris previously worked as Founder at Esley Creative and Design Director at Tom Ford Beauty. Sierra Piland Norris holds Bachelor Of Arts - Ba, Communication Studies - Media Production from University Of North Carolina At Chapel Hill.
Company email context
Email format at Crafted
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*@nashvillelifestyles.com
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Profile bio
About Sierra Piland Norris
Sierra is the founder and design director of Esley Creative (established 2024), a design services company that is now accepting new clients. She brings a 360 approach and 10+ years experience, with an editorial eye, advanced typography skills and art direction on set, from working at global headquarters in luxury fashion / beauty / lifestyle brands such as Tom Ford, Brides at Condé Nast, and Marie Claire at Hearst. At Tom Ford, she oversaw the launch of tomfordbeauty.com, CRM email category, Virtual-Try-On retail experience, and worked on fragrance and gifting shoots end to end. Other highlights include advertising placements, such as an Angelina Jolie ad spread and creative strategy on out-of-home livestream video takeover in five countries during fashion week, with 132M impressions. She was part of the runway backstage team, creating short form content at fashion week (two shows in Milan, two shows in New York) and at events, such as the Ombré Leather Parfum launch in Los Angeles, featuring celebrities such as Lil Nas X, Sydney Sweeney, Darren Barnet, and Soo Joo Park. She double-majored in graphic design and media production from the award-winning Hussman School of Journalism and Media at the University of North Carolina at Chapel Hill and completed additional courses at the School of Visual Arts | Art College in New York City.She now lives in Charlotte, North Carolina, and is an active member in The Mint Auxiliary, Junior League, and mentoring college students.
Listed skills include Magazines, Social Media, Adobe Creative Suite, Advertising, and 10 others.
Current workplace
Sierra Piland Norris's current company
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12 roles
Sierra Piland Norris work experience
A career timeline built from the work history available for this profile.
Founder
Current
Esley Creative
Sep 2024 - Present
Design Director
- Art direction for static/video 360 campaign assets (fragrance and gifting pillars)- Art direction, styling at events / backstage for Tom Ford fashion show (New York, Milan)- Oversaw retouching and color balancing for 360 campaigns- Oversaw design for CRM program- Launched Tom Ford Beauty’s first owned Brand.com website - UI/UX design direction for innovative digital tools such as virtual try-on and AR experiences- UI/UX design direction for new launches on Lazada, Rakuten, Swaven, and Kakao- Managed one full-time senior designer, three freelancers, post-grad fellow, intern- Photo research / visual curation of moodboards- Helped launch Tom Ford Beauty Instagram, Spotify and TikTok channels- Helped develop first official brand guidelines- Partnered closely with agencies and vendors- Worked closely with Tom Ford Beauty Executive Leadership Team on innovation and strategy- Membership lead / board member for Visionaries, an employee group of creatives at ELC- Volunteered at TFB/ELC activities: God’s Love We Deliver, 9/11 Day, BCC Sale,Animal Care Center, NYC Love Kitchen, Queens Community House
Jul 2023 - Jul 2024
Associate Design Director
Jul 2021 - Jun 2023
Senior Designer
Nov 2018 - Jul 2021
Senior Designer
Aug 2017 - Nov 2018
Digital Designer
Provided coverage for: • Digital Designer - MarieClaire.com • Digital Designer - Esquire.com • Digital Designer - Seventeen Snapchat• Photo Editor - Sweet Snapchat
Jul 2017 - Oct 2017
Designer
• Worked with a marketing collection of Brides, SELF, Glamour, Allure, and Teen Vogue • Designed in-book advertorials and promotional pages • Designed sell-pieces, presentations, e-blasts, and comps • Designed event collateral and worked events with the marketing team• Helped with redesign of Brides Wedding Genius app and Brides Live Wedding website • Project-managed Brides All Access promotional section and BridesAllAccess.com • Photographed New York International Bridal Fashion Week (Oct 2016), published in Brides Clients: Amazon, Vera Wang, Tiffany & Co., Monique Lhuillier, Harry Winston, OPI, Olay, Dove, Fiji, Aruba, Crate & Barrel
Aug 2016 - Jul 2017
Designer/Art Director
Nashville Lifestyles Magazine
• Oversaw the creative of monthly glossy, Nashville Lifestyles Magazine• Art directed covers and features• Hired freelance photographers, managed the magazine's photo budget• Project managed photo shoots and crew, scouted talent and shoot locations• Led design on wedding publication, Nashville Lifestyles Weddings• Led design on interior design magazine, Nashville Lifestyles At Home• Designer/Production Specialist (Jul 2013 – Jan 2015)
Jul 2013 - Aug 2016
Photo Assistant
• Supported the digital team during CMT Music Awards, CMA Awards, and CMT events• Photographed CMT Music Awards rehearsal, CMA Music Festival, Studio 330 Sessions, artists visiting the office - photos published on CMT.com and social media • Digital Imaging Internship (May 2010 – Jul 2010)
Jun 2013 - Jun 2015
Designer
• Designed features, news, community, opinion and business sections for daily publications • Worked with site editors, copy desk and publishers, on deadline• Collaborated on advance work and special magazine projects• Represented Team Tennessean in the 2013 Rock 'n' Roll Half Marathon, to benefit St. Jude Children's Research Hospital
May 2012 - Aug 2013
Designer/Assistant Art Director
• Page designer on the 268‐page magazine, V4• Worked closely with photographers, stylists, models and art director at photo shoots• Built directories for Real Weddings, Editorial, Honey List, and Blue Ribbon Vendors• Wrote monthly features such as Southern Hospitality, Sit a Spell and event recaps• Designed graphics for the blog, including downloadable infographic how‐to’s• Served as a representative of the brand on social media, 1000+ followers on Twitter• Assistant to the planner at real weddings in Washington, DC, and Charleston, SC
Sep 2010 - May 2012
3 education records
Sierra Piland Norris education
Bachelor Of Arts - Ba, Communication Studies - Media Production
Art Direction For Fashion, Beauty And Entertainment
Bachelor Of Arts - Ba, Journalism - Editing/Graphic Design
Unc Hussman School Of Journalism And Media
FAQ
Frequently asked questions about Sierra Piland Norris
Quick answers generated from the profile data available on this page.
What company does Sierra Piland Norris work for?
Sierra Piland Norris works for Crafted.
What is Sierra Piland Norris's role at Crafted?
Sierra Piland Norris is listed as Associate Creative Director at Crafted.
What is Sierra Piland Norris's email address?
AeroLeads has found 1 work email signal at @nashvillelifestyles.com for Sierra Piland Norris at Crafted.
What is Sierra Piland Norris's phone number?
AeroLeads has found 1 phone signal(s) with area code 336 for Sierra Piland Norris at Crafted.
Where is Sierra Piland Norris based?
Sierra Piland Norris is based in Charlotte, North Carolina, United States while working with Crafted.
What companies has Sierra Piland Norris worked for?
Sierra Piland Norris has worked for Crafted, Esley Creative, Tom Ford Beauty, Hearst Digital Media, and Condé Nast.
How can I contact Sierra Piland Norris?
You can use AeroLeads to view verified contact signals for Sierra Piland Norris at Crafted, including work email, phone, and LinkedIn data when available.
What schools did Sierra Piland Norris attend?
Sierra Piland Norris holds Bachelor Of Arts - Ba, Communication Studies - Media Production from University Of North Carolina At Chapel Hill.
What skills is Sierra Piland Norris known for?
Sierra Piland Norris is listed with skills including Magazines, Social Media, Adobe Creative Suite, Advertising, Editorial, Publishing, Photography, and Editing.
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