• Produced externally-approved marketing collateral and assets for consumer insights to be utilized across Instagram’s Global Business Marketing, Sales, Insights and Branded Content teams • Collected digital images and quotes from 40+ Instagram influencers, community members and business owners• Extracted data from 3P marketing tool to investigate consumer behavior and discover insights into specific verticals • Identified key areas of improvement for Instagram’s business messaging strategies and digital platforms resulting from extensive competitive analysis research on business messaging styles within the social media landscape

• Researched, sourced and curated leads for Instagram’s Annual Vol. II – an in-print publication that showcases the creative diversity of content driven by Instagram community members, brands, businesses and advertisers from across the globe• Sourced leads and wrote copy for @instagramforbusiness account that features Instagram business success stories• Collaborated with global business marketing team members and other cross-functional teams to curate a working list of candidates for both the Instagram for Business account and the Annual Vol. II

• Managed social media and website content for SXSW’s official radio station, and wrote blog copy for SXSW webpages• Developed SXSWfm’s voice on Twitter and FB to promote radio channel, specialty staff DJ shows and SXSW feature artists• Contacted and coordinated with 30+ SXSW feature artists and managers to record station IDs during SXSWeek for SXSWfm

• Spearheaded new marketing efforts across all social media platforms to engage fanbase and build community presence• Assisted in design and launch of social media campaign that created significant increase in engagement (+35K follows/likes)• Calculated total number of views and subscribers/followers/likes across all social media platforms and YouTube channels