Sierra Schaller Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

I curate, manage and market a portfolio of ~80 events for the industrial measurements groups: five teams of engineers and SMEs selling tech into life science, food & beverage, historic preservation, data center, automotive, battery manufacturing, and green power applications. With a global rebrand, I own our event asset design, logistics and marketing. We manage our seven figure budget and ROI reporting in USD and EUR.

Boston, Massachusetts, United States

Advising private, growth-stage companies on business development, audience recruitment, content production, and event logistics.

-Programmed all content and oversaw full program lifecycle for flagship cybersecurity events, including workshops, keynotes, themed conference tracks, sponsored content, continued education credits, & interactive elements;-Audiences included finance, healthcare, government and solution providers;-Owned internal relationship between marketing, IT, sales, logistics, leadership, editorial, virtual events team, and membership;-Led strategic collaboration with existing and new acquisitions.

New York, Ny

As retail rapidly evolves, my team helped the ecosystem of professionals supporting the physical shopping experience (and all its digital connections) adapt and thrive. I-created and executed retail content and experiences at events;-built and stewarded relationships with industry executives and retail communities;-recruited new tenant class members, primarily DTC brands;-managed and advised regional committees of volunteer leaders;-managed workflows for four-person team and cross-team collaborations;-shaped company content strategy across events, marketing, membership, publications and IT teams;-presented live on stage and provided creative copy for event coverage.

Washington D.C. Metro Area

-Strategically developed and executed NRF's second largest event, Shop.org.-Drove internal alignment around strategic positioning, execution and metrics for success for full event portfolio;-Led content creation teams and stewarded relationships with event speakers, partners and external stakeholders;-Served as internal evangelist for digital and global content initiatives year round.

Washington D.C. Metro Area

-Supported creative content strategy and execution for events ranging from 150-35,000 attendees-Managed relationships with internal stakeholders, speakers, vendors and sponsors-Recruited and managed team of ~20 subject matter experts, consultants and event logistics coordinators-Supported budget development, execution and reporting

New York City

-Led marketing around Digital IQ Index® research releases and L2 events. -Curated content for quarterly executive education clinics targeting luxury and CPG industries, featuring faculties of academics, entrepreneurs, performers, c-level executives, and digital innovators.

New York City

In close collaboration with President, Board Chairman and Director of Programs, responsible for -program-specific funding efforts;-creative program development and strategic branding;-foundation grant proposals and reporting;-corporate and annual appeals;-stewardship of existing funder relationships;-budget development;-annual gala dinner event planning.

New York City

Management of -annual Translation Prize;-cross-Atlantic opinion poll conducted by Harris Interactive;-numerous professional exchanges co-sponsored by French Ministry of Culture & Communications and Cultural Services of the French Embassy;-a new series of networking events with featured speakers for young New York professionals.

New York City

Ba, French, English

Activities and Societies: Cum laude; Aix-en-Provence 2007

Ma, French Studies

Education record

French, English

International Baccalaureate