Sierra St. Pierre Email & Phone Number

Minneapolis, Minnesota, US

Needham, MA, US

Led social strategy for best performing product launch to date for Ninja (DTC sales & social) – the Ninja SlushiLeveraged equity and fandom of CREAMi in launch content, and led reactive strategy, creating top-commented recipes & answering FAQs via the video reply feature on TikTok delivering 24.7M organic impressions across 11 pieces of content Contracted.

Needham, MA, US

- Spearheaded formal social listening reports for pre, during & post launch to keep a pulse on brand sentiment and relevant conversations to directly inform launch strategies and social content- Introduction of social listening prior to physical cut of products unlocked physical changes that made final products more socially viable - Launched net new.

Needham, MA, US

• Conceptualized and executed a first of its kind hair dryer social media teaser and launch campaign. It incorporated an archival of all previous cleaning content to create a blank slate for our expansion into a net-new.
• Successfully re-branded Shark’s organic social presence from Shark Cleaning to Shark Home by working alongside account managers across Shark’s social platforms (FB, IG, YT, PIN, TT) to secure a handle encompassing our.
• Single-handedly launched corporate Instagram account “LifeAtSharkNinja” in support of driving employee engagement/activation and corporate brand strategy. The launch of this channel has opened endless opportunities for.
• Concepted, uploaded, and celebrated across the business the launch of GIPHY accounts for Shark & Ninja, continuing to chase the beacon of Shark & Ninja as product, content and conversation brands. More than just an.

West Newton, Massachusetts, US

• Concepted, managed and executed social campaigns and activations with main KPIs of follower growth and engagement
• Developed social strategy across various social channels and collaborated with internal teams to align on digital consumer touchpoints (homepage, email, digital, organic)
• Implemented and conceptualized seasonal social plans; built out and executed paid ads inclusive of demographic targeting, creative, copy and consumer landing destination
• Worked in tandem with internal design team and copywriters to deliver properly sized and formatted social assets
• Delivered social media best practices document for international markets and domestic retailers
• Maintained monthly analytics per social channel

Hingham, MA, US

Hingham, MA, US

• Clients: TOMY International (The First Years, Boon Inc., JJ Cole, KiiPix, Lamaze and TOMY Games), OOFOS, Honeywell, The Edge Fitness Clubs, Fine Cooking, Moveable Feast, Fusion Worldwide and more.
• Managed four global client social accounts ranging from 8,000 to 90K followers on Instagram to
• Developed and executed social campaigns inclusive of paid and organic social, sweepstakes and influencer collaborations
• Compiled comprehensive month end reports; reviewed team members’ reports; lead client-facing reporting
• On boarded new team members; trained them on Facebook Business and Ads Manager; reviewed social copy; directly managed agency intern
• Crafted bi-weekly social calendars incorporating organic and paid posts, website traffic ads supporting key retailers, page likes ads and sweepstakes

Hingham, MA, US

• Managed brand's social channels consisting of 60,000+ fans
• Monitored client's social channels for community support, inquiries, growth and engagement
• Created bi-weekly and weekly content calendars, reflecting each brand's unique voice and persona
• Launched a new brand and grew the Instagram feed to 10,000+ fans in three months
• Allocated monthly, quarterly and yearly budgets to achieve maximum ROI
• Compiled monthly social reports highlighting top-performing posts and overall growth

Hingham, MA, US

• Created social media calendars, product one sheets, media lists and coverage books
• Participated in team brainstorms, webinars and actively listened in on client calls
• Pitched bloggers, reporters and editors, monitored for press coverage, and created and organized Excel spreadsheets
• Assisted managers in daily tasks such as answering phones, gathering editorial calendars, organizing inventory and planning events

Greenwood Village, CO, US

• Acts as the control center of the kitchen, communicating constantly with managers, kitchen staff and servers to ensure guests’ meals are delivered accurately and efficiently
• Trained over a dozen new employees the menu, food safety, allergen procedures, and how to use the POS system

New York, New York, US

• Provided constructive feedback and edits to articles, taught new writers Odyssey’s platform

New York, New York, US

• Educated writers on how to best utilize their social platforms to garner high organic reach and improve SEO

• Worked closely with the editorial staff to plan and outline content and recruit writers for the semiannual magazine distributed to the campus' 3,000+ students and staff
• Wrote personal articles as well as edited articles for the magazine's Culture Section offering constructive feedback and creative suggestions for titles and imagery

Boston, Massachusetts, US

• Created and shared new content on a weekly basis while learning a new social platform
• Exposed to hundreds of writing styles consuming peers' content

Whitinsville, MA, US

• Counted registers, locked up at night, cleaned expensive machinery and taught other team members how to clean such machinery
• Trained over a dozen new employees a range of skills including: counting cash drawers, allergy procedures and customer service protocols
• My goal was to ensure each new employee grew to be a strong, contributing, team player