My personal expertise and experience extend across brand, marketing, and advertising.Digital AdvertisingI work from strategy through execution, building campaigns across Google Ads, Facebook Ads, LinkedIn Advertising, and more to reach the right customers and inspire them to act while measuring success against qualified leads and sales.Strategic StorytellingI develop creative platforms and strategic messaging, as well as execute differentiated brand messaging across marketing and storytelling tactics.Digital I specialize in content strategy, copywriting, messaging and audience prioritization, content and component requirements, information architecture, and wireframing to build user-centric digital experiences.

I lead content strategy for the Digital Studio at Ologie.- Develop and lead content strategy discipline and business offer- Act as Product Owner to establish content and component requirements for websites, microsites, and digital ecosystems- Establish brand platforms, messaging, and voice- Create sitemaps, wireframe sketches, and content guides to establish content hierarchy across digital properties

Leading a team of writers and designers to combine our skills for good (or at least good creative).- Led creative team to build and extend brands across print, digital, experiential, and video- Consistently managed 15+ client work streams spanning recruitment, retention, and fundraising efforts

Telling simple and compelling brand stories.- Established brand narratives, voice, and messaging- Led discovery interviews, workshops, and client presentations - Created content across channels for new and established brands

From concept to execution and optimization, I led content strategy, content creation and content management for digital, video and print projects.

Led content creation, content strategy and content management for digital, print and video projects.

Wrote copy for groundbreaking communications like emails, fact sheets, and brochures. Also learned some excel magic for managing content.

Collaborated with a fellow Writing Intern and the Director of the Martin Luther King, Jr. Day Celebration to produce a three act play celebrating the legacy of Dr. King.

Provided stewardship, development, and administrative support for the Office of Academic Affairs Development Team.

Provided writing and administrative support to the Marketing and Communications staff at Flying Horse Farms.