Sierra Taoatao Email & Phone Number

Los Angeles, Ca, Us

Torrance, California, United States

Torrance, California, United States

• Lead and manage a team of designers, providing mentorship, guidance, and constructive feedback to foster their professional growth and ensure the delivery of high-quality creative work.• Oversee external creative agencies, establishing collaborative relationships and providing clear direction to align with brand standards and marketing objectives.• Championed the transition of photoshoot productions in-house, implementing streamlined processes and templates for pre-production tasks such as budgeting, scheduling, and creative briefs. This initiative resulted in increased efficiency and cost savings while maintaining creative excellence.• Direct and coordinate photoshoots and video productions, ensuring the execution of creative concepts that resonate with target audiences and elevate brand storytelling.• Drive the development of comprehensive 360-degree marketing campaigns, collaborating cross-departmentally to integrate various mediums and touchpoints and deliver cohesive brand experiences.• Proactively identify and capitalize on emerging trends and strategic partnerships to stay ahead of the competition and drive continuous innovation in marketing initiatives.• Implement and maintain effective project management tools such as Monday.com, optimizing workflows and ensuring adherence to timelines and deliverables across the marketing team.• Establish and uphold up-to-date brand guidelines, serving as a central resource for internal and external stakeholders to maintain brand consistency and integrity in all creative assets.

Costa Mesa, California, United States

• Worked cross-functionally to generate ideas and execute visually enticing digital campaigns that met client briefs and expectations.• Led teams of 2-3 to conceptualize, develop, and present brand strategies, identity systems, and standards manuals from start to finish. • Offered actionable feedback on design concepts, delegated tasks, and communicated project milestones. • Conducted client meetings and fostered positive client relationships.• Designed and published over 60 web campaign launches for Fender.com since 2019.• Optimized workflow and strategically prioritized upwards of 12 open projects to ensure on-time project completion. • Innovated training and onboarding protocols for incoming digital team members.• Streamlined processes and created over 40 templates for email and web assets. • Organized and art directed 2 photoshoots for Fender from pre to post-production.

Costa Mesa, California

Valencia, California

• Translated daily reports to the team and supported sales associates to meet key performance indicators and daily sales targets. • Oversaw sales floor operations and ensured high-quality service while operating point of sales systems, receiving orders, and processing merchandise returns. • Conducted semi-monthly inventory counts to keep adequate days on hand metrics. • Actively listened and built customer relationships to instill trust in the brand and products.• Spearheaded a 3-person team dedicated to maintaining and executing campaign window displays promoting brand values, products, and services.• Surpassed daily sales targets and kept at least 10% LFL.• Maintained a $30 average sale and a 32% customer conversation rate.

Greater Los Angeles Area

Assisted with sorting, organizing, and inputing licensing forms into an internal database, coordinated with the office manager for event set-ups, assisted executives with various administrative tasks, and answered and directed phone calls.

Bachelor Of Fine Arts - Bfa (Honors)

Education record