Siew Yeun Hue

Siew Yeun Hue Email and Phone Number

Director at The Caffeine Experience @ The Caffeine Experience
Siew Yeun Hue's Location
Singapore, Singapore
Siew Yeun Hue's Contact Details

Siew Yeun Hue personal email

About Siew Yeun Hue

Siew Yeun Hue is a Director at The Caffeine Experience at The Caffeine Experience. They possess expertise in retail development, residential marketing, corporate branding, real estate development, digital marketing and 6 more skills. They is proficient in English, Chinese, Cantonese and Malay.

Siew Yeun Hue's Current Company Details
The Caffeine Experience

The Caffeine Experience

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Director at The Caffeine Experience
Siew Yeun Hue Work Experience Details
  • The Caffeine Experience
    Director
    The Caffeine Experience Aug 2019 - Present
    A leap of faith, turning to a new sea of business opportunities.
    View
  • Keppel Land Retail Management
    Assistant Vice President
    Keppel Land Retail Management Jan 2017 - Aug 2019
    Shanghai City, China
    Development management for shopping malls. From evaluation studies for potential deals, mall positioning and tone setting, design development for green field project, asset enhancement for completed project, budget formulation, trade and tenant mix and etc. all involve coordinating with leasing, operations and marcom as well as project design team.
  • Keppel Land Mall Management (Shanghai)
    Deputy Manager
    Keppel Land Mall Management (Shanghai) May 2015 - Dec 2016
    Shanghai City, China
    Retail Development, Asset Management.Development management for shopping malls. From evaluation studies for potential deals, mall positioning and tone setting, design development for green field project, asset enhancement for completed project, budget formulation, trade and tenant mix and etc. all involve coordinating with leasing, operations and marcom.
  • Keppel Land
    Commercial Marketing
    Keppel Land Feb 2014 - May 2015
    Shanghai City, China
    Positioning, concept, tenant mix planning and rental formulation.
  • Keppel Land China
    Assistant Manager
    Keppel Land China Jan 2013 - Dec 2014
    Shanghai City, China
    - Corporate branding, work achieved including TV media interviews with Shanghai TV channel from story angle development, script writing to executing shooting content with the media crew in Singapore, as well as applying and securing corporate awards with NGO for 2 consecutive years for China subsidiary- Retail project development, including studying the market and consumer behaviour to develop marketing brief for a retail project in Jing'an District of Shanghai
  • Keppel Land China
    Senior Marketing Executive
    Keppel Land China Apr 2011 - Dec 2012
    Shanghai, China
    • Developed and standardised company branding and marketing collaterals including developing corporate website for China from scratch and refreshing photo gallery of completed projects• Standardised corporate core stationery system.• Events organisation.• Developed guidelines for different applications of corporate branding.• Strategised digital marketing to tie both company and product branding
  • Keppel Land Limited
    Marketing Executive
    Keppel Land Limited Jan 2008 - Mar 2011
    Singapore
    - Residential product development and project marketing for projects in Shanghai, Zhongshan and Tianjin via posting in Shanghai and Tianjin. Work involved include assisting in all marketing related work for 8 Park Avenue, Villa Riviera and The Springdale in Shanghai; market research and marketing brief development for a marina project in Zhongshan; collaterals developemnt, sales gallery dressing up and A&P for Seasons Park in Tianjin Eco-City.
  • Tasty Delightz Pte Ltd
    Co-Founder & Business Development
    Tasty Delightz Pte Ltd 2004 - 2005
    Singapore
    - To identify and bring new F&B concept to Singapore- Set up and co-running Rotiboy outlets at Ang Moh Kio and Yishun

Siew Yeun Hue Skills

Retail Development Residential Marketing Corporate Branding Real Estate Development Digital Marketing Marketing Strategy Market Research Content Marketing Marketing Communications Marketing Collaterals Asset Management

Siew Yeun Hue Education Details

Frequently Asked Questions about Siew Yeun Hue

What company does Siew Yeun Hue work for?

Siew Yeun Hue works for The Caffeine Experience

What is Siew Yeun Hue's role at the current company?

Siew Yeun Hue's current role is Director at The Caffeine Experience.

What is Siew Yeun Hue's email address?

Siew Yeun Hue's email address is sy****@****ail.com

What schools did Siew Yeun Hue attend?

Siew Yeun Hue attended National University Of Singapore.

What are some of Siew Yeun Hue's interests?

Siew Yeun Hue has interest in Economic Empowerment, Environment, Poverty Alleviation, Science And Technology, Arts And Culture.

What skills is Siew Yeun Hue known for?

Siew Yeun Hue has skills like Retail Development, Residential Marketing, Corporate Branding, Real Estate Development, Digital Marketing, Marketing Strategy, Market Research, Content Marketing, Marketing Communications, Marketing Collaterals, Asset Management.

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