Sif Ali
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Sif Ali Email & Phone Number

I am an accomplished Customer Service Executive with comprehensive experience directing overall aspects of customer service and support. at Just Energy
Location: St. Catharines, Ontario, Canada 8 work roles 1 school
1 work email found @justenergy.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 86%

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Work email s****@justenergy.com
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Current company
Role
I am an accomplished Customer Service Executive with comprehensive experience directing overall aspects of customer service and support.
Location
St. Catharines, Ontario, Canada
Company size

Who is Sif Ali? Overview

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Sif Ali is listed as I am an accomplished Customer Service Executive with comprehensive experience directing overall aspects of customer service and support. at Just Energy, a with 31 employees, based in St. Catharines, Ontario, Canada. AeroLeads shows a work email signal at justenergy.com and a matched LinkedIn profile for Sif Ali.

Sif Ali previously worked as Sr. Director – Credit & Collections at Just Energy and Sr. Director – Customer Service and Experience at Just Energy. Sif Ali holds Bachelor Of Business Administration (B.B.A.), Accounting And Finance from Brock University.

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sali@justenergy.com
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Profile bio

About Sif Ali

Being a growth-focused and client-centric Senior Director – Customer Service, I demonstrated stellar record of achievements in delivering exceptional customer service and support, building, leading, and training high-performing teams, managing several programs across multiple geographical locations, surpassing sales quotas, streamlining and analyzing processes, developing and implementing innovative strategies, ensuring optimal client satisfaction, and delivering conflict resolution.As an analytical, resourceful, driven, and highly-focused customer service leader, with proven expertise in ensuring top-notch customer service while completing work ahead of schedule to ensure customer success, optimal client satisfaction, and long-term retention.What makes me stand out are my solid skills in streamlining customer service operations, improving customer experience levels, boosting sales, driving continuous business process improvement, meeting client expectations and goals, adhering to overall Federal and Provincial laws, and executing collection CRM application. Business clients, key stakeholders, and employees recognize me for my excellent communication, analytical, and interpersonal skills with distinctive ability to build enduring rapports that achieved challenging business goals.Some of my key milestones including: • Recognized for improving NPS from -2 to 34 within a year by ensuring the delivery of top-flight customer service.• Decreased regulatory complaints from monthly average of 32 to 6 last fiscal year by proposing appropriate solutions, customer disputes by 58% YoY, and resolution time by 65% YoY.• Contributed to the success of company progression by increasing revenue per employee from $3500 to $5400 in 120 days.• Acknowledged for improving campaign performance by ~200% as well as saving vendors within a 90 day period.

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Sif Ali's current company

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Just Energy
Just Energy
I am an accomplished Customer Service Executive with comprehensive experience directing overall aspects of customer service and support.
berks, west berkshire, united kingdom
Employees
31
AeroLeads page
8 roles · 29 years

Sif Ali work experience

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Sr. Director – Credit & Collections

Current

Mississauga, Ontario, Canada

In my current role, I am responsible for leading the overall Credit function and all Collection activity for Commercial and Residential customers across Just Energy’s North American markets. Specifically ensuring appropriate Credit Adjudication policies and procedures, aimed at Bad Debt mitigation and DSO reduction. Additionally, actively manage Collection strategies for in-house (onshore/offshore) teams, including 1st party and 3rd party Collection agencies and Debt Purchase vendors. I excel at analyzing and enhancing collection recovery performance (1st / 3rd party collections) for residential and commercial lines of business.• Reduced operating cost by 30% ($1.5M YoY) followed by a 34% ($1.2M YoY), while achieving improved KPI’s (Recovery % & DSO reduction)• Modernization of Collection Strategies utilizing technology to drive improved customer contacts and conversion rates while resolving customer issues • Identification and implementation of key credit initiatives to address control gaps while reducing costs by 20% YoY

Dec 2022 - Present

Sr. Director – Customer Service And Experience

Mississauga, Ontario

In this capacity, through the management and optimization of North American Contact Centre customer service operations, I improve customer experience levels. I am pivotal in directing and streamlining overall functions of multiple locations globally as well as Omni-Channel customer engagement. I secure efficient vendors' selection, tactful contracts negotiation, and costs reduction with the leadership and training of outsourced vendor network and vendor management team. I excel at analyzing and enhancing collection recovery performance (1st / 3rd party collections) for residential and commercial lines of business. Moreover, I accelerate workflow for inbound, outbound sales and resolution management teams through the formulation of customer service strategy policy and procedures.• Led and ensured the successful implementation of vendor transition plan with a 250% ROI within 60 days.• Credited with exceeding sales targets of 116k of value added products against 42k target by uncovering and capitalizing new business opportunities.• Drove business process improvement by managing strategic groups, propelling overall business success.• Secured 3 day reduction in DSO by implementing proposal vendor of payment solution.

Oct 2012 - Dec 2022

Regional Vp

Scarborough, Ontario

In this role, I oversaw and standardized operational activities that accomplished client objectives within a diverse service profile. I administered overall activities of 1st party collections agencies; Municipality, Financial Institutions and Telco's along with 3rd party Collections agencies; Municipality, Financial Institutions, Student Loans, and Utilities. I created a stable professional environment by complying with Federal and Provincial laws. I was instrumental in building and maintaining strong customer relationships by revamping and executing collection CRM application. Besides these, I designed and controlled budget to ensure all operational delivery within budget and delivered strategic financial approach for P&L management, including summarizing revenues, costs, and expenses.• Realized remarkable performance across multiple sites/clients (Toronto, Quebec, Halifax) by directing and ensuring the comprehensive audit of all operational areas.• Maximized performance level by conducting in-depth analysis of outcomes of continual improvement model.

2011 - 2012 ~1 yr

Vp Of Operations

Scarborough, On & Buffalo, Ny

I led and delivered several programs across multiple geographical locations, including customer care/service (Toronto/Cambridge/Montreal) and collections (Toronto/Buffalo/Columbus/Philippines), meeting success criteria of programs goals. I monitored and implemented proprietary collection CRM in 1st party collections within Canada and 3rd party collections within US. Along with, I nurtured and fortified strong professional relationships with vendors, allowing them in adhering to established SLAs.• Increased operational efficiencies of management team by within a 1st and 3rd party collection environment through expert-level guidance and mentoring.• Maximized recoveries while maintaining the highest level of professionalism via proper staffing and optimal utilization of technological resources.

2008 - 2011 ~3 yrs

Site Director

• Accountable for the daily operations of a 360 seat call centre, 15 direct reports with 8 different clients: Inbound Customer Relations, Inbound Acquisition, Outbound Retention, Collections (1st and 3rd party), and Universal agents (Inbound CR coupled with outbound collections)• Oversee and coordinate daily operations within the facility ensuring the client’s KPI/SLA are met• Through strategy sessions developed a continual improvement model facilitating a proactive approach to managing and provide clients with “best in class” performance• Facilitate knowledge exchange program for Universal agents (Customer Relations and Collections) across multiple global facilities• Managing multiple programs across multiple global locations• Maintain daily, weekly client calls ensuring that the client “Has a voice within the organization”• Creation of budget and forecasting, managing to the bottom line• Focus upon morale and development of a strong team

2004 - 2008 ~4 yrs

Relationship Manager

• Responsible for managing day to day expectations of a $24 million client• Directly responsible for employee group of 550 through multiple lines of business across multiple locations• Implemented a continual improvement model through data analysis across multiple lines of business• Facilitated a meeting between multiple vendors for the client across two streams (Customer relations and Collections) to best serve the customers• Through sector trending developed industry leading strategies to mitigate account churn and maximize bad debt reduction

2002 - 2004 ~2 yrs

Team Manager

• Managed staff of 45 front line CSP ensuring client KPI were achieved• Foster a positive work environment through teamwork and professionalism• Initiated standardization of information across markets that we served for the client

2000 - 2002 ~2 yrs

Ldr

Great Lakes
1998 - 2000 ~2 yrs
Team & coworkers

Colleagues at Just Energy

Other employees you can reach at justenergy.co.uk. View company contacts for 31 employees →

1 education record

Sif Ali education

FAQ

Frequently asked questions about Sif Ali

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What company does Sif Ali work for?

Sif Ali works for Just Energy.

What is Sif Ali's role at Just Energy?

Sif Ali is listed as I am an accomplished Customer Service Executive with comprehensive experience directing overall aspects of customer service and support. at Just Energy.

What is Sif Ali's email address?

AeroLeads has found 1 work email signal at @justenergy.com for Sif Ali at Just Energy.

Where is Sif Ali based?

Sif Ali is based in St. Catharines, Ontario, Canada while working with Just Energy.

What companies has Sif Ali worked for?

Sif Ali has worked for Just Energy, Eos Canada Inc., Iqor, Sitel, and Great Lakes.

Who are Sif Ali's colleagues at Just Energy?

Sif Ali's colleagues at Just Energy include Heriberto Ortiz Caballero, Syed Arshad, Andres Hernandez, Dominique Sims-Holmes, and Scott Cairns.

How can I contact Sif Ali?

You can use AeroLeads to view verified contact signals for Sif Ali at Just Energy, including work email, phone, and LinkedIn data when available.

What schools did Sif Ali attend?

Sif Ali holds Bachelor Of Business Administration (B.B.A.), Accounting And Finance from Brock University.

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