Sifei Wang

Sifei Wang Email and Phone Number

Digital Product Marketing Senior Manager, Lincoln China @
Sifei Wang's Location
Shanghai, China, China
Sifei Wang's Contact Details

Sifei Wang personal email

n/a
About Sifei Wang

- 15 years' experience in Intelligent Connected Vehicle industry. - Advanced intelligent connected vehicle technology strategy and development in Ford AP. - Lead team to deliver regional digital technology roadmap and products around In-Vehicle Infotainment/ Embedded Modem / Driver Assist Technology / V2X related Strategic/ Consumer Experience/ IOT / AI machine learning on Ford vehicle in AP Market. - Master consumer needs, competitors activities and latest industry trends - Focus on human-centric design thinking to define competitive product strategy and portfolios - Coordinate all aspects of product lifecycle to develop digital cockpit including on-board human machine interface, off-board connectivity services, multi-screen user experience, cross touchpoint UX/UI, digital service monetization, integration of backend cloud systems and customer support process definition - Develop business opportunities by profitable business case study, resource planning and business priorities alignment- Well acknowledgement of China intelligent connected vehicle policy and strategy, legal environment and industry standards- Broader technical partnership relationship in China market

Sifei Wang's Current Company Details
Ford Motor China

Ford Motor China

Digital Product Marketing Senior Manager, Lincoln China
Sifei Wang Work Experience Details
  • Ford Motor China
    Digital Product Marketing Senior Manager
    Ford Motor China May 2022 - Present
    • Generate user insights and synthesize it into relevant in-car digital features and experiences strategy for Lincoln brand/product portfolio.• Define product requirements, stories and success metrics for signature experiences features• Lead Lincoln product OTA plan and Go-To-marketing (GTM) process.
  • Ford Motor China
    Advanced Engineering Head Of China
    Ford Motor China Jan 2021 - Present
    • Establish an Advanced Engineering Team to sustain a healthy near/far portfolio that enables Enterprise Connectivity Business strategy• Define Intelligent Connected Vehicle product roadmaps through strategy planning, prototype development and feasibility assessment• Incubating / Demonstrating advanced concepts (products and platforms)
  • Ford Motor China
    Senior Manager, Connected Vehicle Platform And Products, China
    Ford Motor China Aug 2019 - Jan 2021
    • End to end responsibility for bringing connected user experiences to Ford and Lincoln vehicles in the Asia Pacific market, including strategy planning, business development, engineering delivery, validation , launch and quality.Key program experience: - IVI SYNC+ phase 4 - Embedded modem bundle 5 - Multi-module OTA - Phone as a Key
  • Ford Motor China
    Technology Stratergy Planning Manager
    Ford Motor China Jun 2017 - Jul 2019
    • Lead to deliver advanced/emerging technologies and features regional roadmap strategy and implementation plan of Connectivity/ Driver Assist/ V2X, etc• Lead to accelerate localize development strategy in China for China by introducing first local build IVI system (SYNC+) partner with BAT• Prioritize new technology/features for inclusion in the Global Technology Portfolio based on segment-specific customer attribute priorities (aligned with Ford/Lincoln brand pillars). Develop AP Smart / Infotainment/Connectivity/Safety key  features' trend study through the approval forums to ensure global developed technologies are consistent with AP customer needs
  • Ford Motor China
    Advanced Feature Development Manager For Connected Vehicle & Services
    Ford Motor China Aug 2011 - Jun 2017
    • Lead product team to deliver connected products and services in China and Asia Pacific region. • Lead on advanced product development and management including customer requirement analysis, user interface and user experience enhancement, business case analysis, product function spec definition, product develops management, legal assessment, marketing launch and public communications. Key Program Experience: - Embedded modem(3G/4G wireless communication device to communicate between vehicle and cloud) - Connected Data platform(cloud platform to store and analysis vehicle data to provide enhanced connectivity products) - Emergency Assistance (Leveraging the customer’s phone to call emergency services when the airbags are deployed) - OTA(Over the Air In-vehicle Software Updates)Applink(application platform that allows for a smart phone app to connect via BT to the vehicle through a set of defined API’s) - Mobile App(mobile app that provides premium services for vehicle owners/drivers to extend more enjoyable driving experience) - NEV data monitor(new energy vehicles status monitoring to meet regulatory needs)
  • Lear Corporation
    Rf Team Leader
    Lear Corporation Apr 2007 - Sep 2011
    Southfield , Michigan, Us
    • Manage the development of wireless product for automotive. • Solid engineering depth around Wireless system design, PCB layout, RF optimize and EMC test. Program Experience -TPMS(Tire pressure monitoring system) -RKE(Remote keyless entry) -PKE(Passive keyless entry) -Telematics -RFID systems.
  • Shanghai Telecommunication Institute
    Rf Engineer
    Shanghai Telecommunication Institute Sep 2004 - Apr 2007
    • Lead development of satellite out door RF unit. • Familiar with PLL, microstrip filter, frequency synthesizer, power amplifier.• System design, simulation, mechanical drawing, RF tuning and system validation. Project Experience: -SMG Satellite earth station counter-interference system, -C / L / Ku band satellite out door RF unit, etc.

Sifei Wang Skills

Development Planning Connected Car Sourcing Automotive Connectivity Negotiation Strategic Planning Telematics Bluetooth Mobile Applications Wireless Communications Systems Program Management Testing Connectivity Solutions Radio Frequency Engineering Contract Negotiation Connected Devices Product Development Project Management Services Emergency Services Consumer Behaviour

Sifei Wang Education Details

  • Fudan University
    Fudan University
    Software Engineering
  • Donghua University
    Donghua University
    Communication Engineering

Frequently Asked Questions about Sifei Wang

What company does Sifei Wang work for?

Sifei Wang works for Ford Motor China

What is Sifei Wang's role at the current company?

Sifei Wang's current role is Digital Product Marketing Senior Manager, Lincoln China.

What is Sifei Wang's email address?

Sifei Wang's email address is sf****@****126.com

What schools did Sifei Wang attend?

Sifei Wang attended Fudan University, Donghua University.

What are some of Sifei Wang's interests?

Sifei Wang has interest in Children.

What skills is Sifei Wang known for?

Sifei Wang has skills like Development, Planning, Connected Car, Sourcing, Automotive, Connectivity, Negotiation, Strategic Planning, Telematics, Bluetooth, Mobile Applications, Wireless Communications Systems.

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