I’m a UX director and digital art director with over ten years’ experience pouring thought, attention and creativity into a huge range of projects - from corporate websites, healthcare apps, interactive presentations, immersive congress stands, social media, to rich email and banner campaigns.I'm passionate about design and finding elegant solutions to complex problems; and about UX and finding the right problems to solve in the first place. I love discovering what people really need and think, what they do and why they do it; then creating something I know they will absolutely love. Then I go back, test it, and find out how they could love it more.