• Product launch responsibilities: complete various tasks in support of the product launch process, within the defined timeline and budget. Responsible for product setup details (e.g., product profile, carton label, installation instructions etc.), sample material orders, merchandising and packaging requirements. Provide all related marketing collateral content to the brand marketing team to support the launch. Coordinate supplier set ups, including supplier agreements.• Content… Show more • Product launch responsibilities: complete various tasks in support of the product launch process, within the defined timeline and budget. Responsible for product setup details (e.g., product profile, carton label, installation instructions etc.), sample material orders, merchandising and packaging requirements. Provide all related marketing collateral content to the brand marketing team to support the launch. Coordinate supplier set ups, including supplier agreements.• Content marketing: create training webinars, feature and benefit lists, web content, and sample materials in support of new and existing products. Provide display planograms, product matrix information, warranty and installation details, specifications, and source product images. Coordinate with internal and external stakeholders to supply merchandising and marketing tools for meetings, roadshows, tradeshows, and presentations.• Product management: monitor product life cycles to optimize phase out and launch activities. Work with inventory management team to communicate timing of sample materials and stock. Provide SKU analysis for line reviews and recommend SKUs that are not turning well, or potential additions based on colour trends & design. • Company performance tracking: gather sales data for monthly category variance reports. Display performance tracking. Promotion effectiveness tracking. Contribute to external pricing strategy by collecting competitor’s pricing and current market pricing for different product price brackets. • Training and certification: act as a subject matter expert on products within assigned categories and assist in providing product training and certification to sales reps and dealers consistent with brand guidelines. Develop presentation/training materials, ensuring training materials and posted product knowledge are current. Field daily customer and internal stakeholder requests for product information. Show less

- Coordinate and manage product launch and phase out activities. Create and maintain ownership of product development tracking documents for distribution to internal stakeholders, including, Senior Managers, Engineering, Operations, Purchasing and Finance. Assign project requirement timelines and track progress and follow up with status. Conduct bi-weekly new product development meeting to inform team on progress, milestones hit or any setbacks - Provide technical information, feature… Show more - Coordinate and manage product launch and phase out activities. Create and maintain ownership of product development tracking documents for distribution to internal stakeholders, including, Senior Managers, Engineering, Operations, Purchasing and Finance. Assign project requirement timelines and track progress and follow up with status. Conduct bi-weekly new product development meeting to inform team on progress, milestones hit or any setbacks - Provide technical information, feature and benefit details, warranty and installation details, specifications, product images and other content for product launches. Perform competitive price shops- Collaborate with the Marketing team on content marketing initiatives related to the creation of marketing collaterals- Manage the communications and ordering process with external vendors for production of sample marketing collateral, including sample boards and chainsets, countertop displays, printed banners and headers for big box inventory racks and bins- Create design briefs and work closely with graphic artist to produce artwork required by external vendors for the creation of marketing materials, and in relation to product packaging. Use WRIKE as team project management tool to coordinate with US office in the sharing of digital assets- Respond to daily requests for product related information including creative assets and product specifications from internal and external stake holders- Work closely with Quality Control Manager and Operations to solve any product related issues flagged for attention by a customer, sales representative or customer service department notice - Manage requirements and ordering of inventory for photo shoots. Hire and manage freelance photographers for large scale projects. Capture product images, edit in Adobe Lightroom and Photoshop, store on local server and Dropbox • Utilize Epicor ERP software daily, as well as Microsoft Outlook, Teams, Adobe Photoshop, Excel and PowerPoint Show less

Developed friendly rapport with customers in order to be able to qualify and find the right solution to fit theirs needs. Conducted informative product demonstrations and presented other company services and offerings to facilitate demand and optimize sales. Responded to both online and phone requests in an enthusiastic and respectful manner. Assisted in training new hires and lead by teaching by example. Happy to help out coworkers when required. Demonstrated track record of frequently… Show more Developed friendly rapport with customers in order to be able to qualify and find the right solution to fit theirs needs. Conducted informative product demonstrations and presented other company services and offerings to facilitate demand and optimize sales. Responded to both online and phone requests in an enthusiastic and respectful manner. Assisted in training new hires and lead by teaching by example. Happy to help out coworkers when required. Demonstrated track record of frequently exceeding sales quotas by as much as 25% and routinely being the top sales person by location, and among the top three within the company nationwide. Maintained the highest average order value per transaction, and outperformed other sales employees by in excess of 20% in GP earnings.Based on my sales and customer service performance, I was selected by senior management to fly out and represent the company at the grand opening of the company’s first Vancouver location. Trained new employees in company procedures and systems, and acted as a brand ambassador greeting and assisting new customers. Show less

Content developer, technical writer and primary product reviewer for DigitalReviewCanada.com, a consumer electronics news and reviews website that I founded. Publish customer oriented product reviews on consumer electronics products with an emphasis on digital cameras and accessories, as well as smartphone camera technology. Provide coverage of new product introductions by attending company press events and industry trade shows. • Manage the administration of site projects… Show more Content developer, technical writer and primary product reviewer for DigitalReviewCanada.com, a consumer electronics news and reviews website that I founded. Publish customer oriented product reviews on consumer electronics products with an emphasis on digital cameras and accessories, as well as smartphone camera technology. Provide coverage of new product introductions by attending company press events and industry trade shows. • Manage the administration of site projects including; content creation, scheduling of articles, and site development. Utilized Wordpress software as a content management tool• Develop consumer oriented reviews of new products by conducting qualitative (observations on product ergonomics, user interface, and feel), and quantitative research (product speed performance tests, battery longevity tests, and quality performance comparisons). Analyzed findings and translated technical concepts into layman’s terms and communicated associated benefits• Perform all product photography and editing of images designed to accompany articles, as well as carry out photographic equipment field tests• Author site content including; consumer electronics product reviews, tips and tricks tutorials, articles covering new product introductions and other industry related news• Build and manage strategic business relationships with site advertisers and affiliatesContent Syndication: Blacks Photography – Blacks.ca from July 2010 to Dec 2013 Blacks Photo Corporation approached me with an offer to buy the rights to be able to republish my product reviews and other article on their eCommerce website Blacks.caMy side by side product comparisons and other articles became featured as learning tools on Blacks.ca to assist customers in making a more informed purchase decision. The original one year content licence agreement was subsequently extended for an additional two years Show less

As Product Coordinator at Nikon Canada Inc. my responsibilities included:- Developing and leading new product information training sessions on a regular basis to the company President and CEO, corporate peers, associated agencies, media and end users- Creating product marketing and sales materials including: side-by-side competitor product comparisons, multimedia promotional slide shows for trade show use, and in store POP displays- Copy writing and technical editing for… Show more As Product Coordinator at Nikon Canada Inc. my responsibilities included:- Developing and leading new product information training sessions on a regular basis to the company President and CEO, corporate peers, associated agencies, media and end users- Creating product marketing and sales materials including: side-by-side competitor product comparisons, multimedia promotional slide shows for trade show use, and in store POP displays- Copy writing and technical editing for promotional materials, on-line initiatives, brochures, advertising, price catalog, company newsletter and product packaging- Supporting field requests, from external and internal stakeholders, for product and competitive related information on a daily basis- Managing relevant product communication coming from, and going to, other Nikon offices including Japan and the United States- Monitoring industry related web sites, blogs and forums, and documenting detailed knowledge of Nikon product reviews and mentions, as well as competing products and competitor activities- Managing new SKU set ups on behalf of national and regional photo specialty retail accounts with an emphasis on communicating the appropriate product positioning and marketing message- Keeping price list updated and current with emphasis on managing product descriptions. Communicating discontinued and new products as well as price changes to sales reps and dealers Show less