Sigal Dagan Email & Phone Number

New York, New York, Us

Biotech Leading Multinational - IFF Health Sciences • Lead, build and execute digital strategy• Team leader- grew and managed a team of experts, while having hands-on experience: SEO, PPC, social, remarketing, lead generation, engagement, segmentation, UI/UX, marketing automation• Develop and oversee integrated marketing strategy across all company marketing channels: Social, blog, website, email marketing, paid advertisement, and campaigns.• Met and exceeded revenue, awareness, lead generation and conversion goals • Developed product and brand strategy transformation –defined positioning, value proposition, customer journey, pricing- based on competitive analysis, market research and data analytics.• Lead content strategy and marketing communications, oversee execution across marketing materials

Hong Kong, Hk

• Led cross-regional team: defining projects, KPIs and priorities while monitoring performance • Built and planned marketing strategy to meet business goals• Managed digital campaigns to generate traffic and leads, increase growth, conversion and engagement• Managed e-commerce activities: customer flow, commercial activities, personalization etc.• Engagement & Retention – built customer loyalty based on characteristics, segmentation and lifecycle• Established and maintained email marketing systems and loyalty club programs• Analyzed performance: defined KPIs, monitoring, analyzing, A/B testing, optimization

Cincinnati, Ohio, Us

Category Manager - Gillette, Procter & GambleComprehensive responsibility for category performance: shares, sales, profitability and brand promotion• Managed an annual marketing support, commercial activities, and in-store elements budgets • Commercial responsibility for profitability and sales: Managed and planned category promotion, price strategies, and brand visibility • Managed forecast and inventory through S&OP process, with full responsibility for sales and market shares targets• Led company’s strategic launches: Established commercial agreements, launched events, trained sales agents, designed POSMSenior Brand Manager - CLARINSManaging and Planning all marketing activities, advertising, and promotional activities• Responsible for P&L, management of annual marketing budget, sales revenues and market share• Cross functional interfaces: Finance, logistics, distribution, sales, purchasing• Plan and lead launches – produce ATL/BTL campaigns (TV, Print, digital, privet VIP events), defined pricing strategy, trained beauty consultants, designed, produced and implemented POSM, incorporated PR activities and monitored all launch aspects

Vevey, Ch

• Analyzed and planned promotion activities, pricing strategies, consumer trials and loyalty activities• In-charge of design, production, and implementation of in-store visibility• Lead Nestle's global project, as the department representative

Master Of Business Administration (Mba), Marketing

Bachelor Of Arts (Ba), Economics And Business Administration

Education record