Sigal Dagan Email & Phone Number

New York, New York, US

• Biotech Leading Multinational - IFF Health Sciences
• Lead, build and execute digital strategy
• Team leader- grew and managed a team of experts, while having hands-on experience: SEO, PPC, social, remarketing, lead generation, engagement, segmentation, UI/UX, marketing automation
• Develop and oversee integrated marketing strategy across all company marketing channels: Social, blog, website, email marketing, paid advertisement, and campaigns.
• Met and exceeded revenue, awareness, lead generation and conversion goals
• Developed product and brand strategy transformation –defined positioning, value proposition, customer journey, pricing- based on competitive analysis, market research and data analytics.

Hong Kong, HK

• Led cross-regional team: defining projects, KPIs and priorities while monitoring performance
• Built and planned marketing strategy to meet business goals
• Managed digital campaigns to generate traffic and leads, increase growth, conversion and engagement
• Managed e-commerce activities: customer flow, commercial activities, personalization etc.
• Engagement & Retention – built customer loyalty based on characteristics, segmentation and lifecycle
• Established and maintained email marketing systems and loyalty club programs

Cincinnati, Ohio, US

• Category Manager - Gillette, Procter & GambleComprehensive responsibility for category performance: shares, sales, profitability and brand promotion
• Managed an annual marketing support, commercial activities, and in-store elements budgets
• Commercial responsibility for profitability and sales: Managed and planned category promotion, price strategies, and brand visibility
• Managed forecast and inventory through S&OP process, with full responsibility for sales and market shares targets
• Led company’s strategic launches: Established commercial agreements, launched events, trained sales agents, designed POSMSenior Brand Manager - CLARINSManaging and Planning all marketing activities, advertising, and.
• Responsible for P&L, management of annual marketing budget, sales revenues and market share

Vevey, CH

• Analyzed and planned promotion activities, pricing strategies, consumer trials and loyalty activities
• In-charge of design, production, and implementation of in-store visibility
• Lead Nestle's global project, as the department representative

Master Of Business Administration (Mba), Marketing

Bachelor Of Arts (Ba), Economics And Business Administration

Education record