Gerald M. Email and Phone Number

* Creation of LONG-TERM BRAND VALUE for Talents, Product Developers, and Service Providers. * Operational Initiatives to LOWER OPERATIONAL COST, IMPROVE CUSTOMER SATISFACTION and INCREASE MARKET SHARE. * PROJECT BASED SERVICES to address periodic business needs and allow the client to stay focused on growing their business.

* Oversight of FORECASTING AND RESOURCE ALLOCATION for Revenue Cycle and Patient Intake Operations. * Management of DATA MODELING for long-term hiring requirements, OPERATIONAL EFFICIENCIES scenarios, and COST ANALYSIS. * Management of VENDOR RFP, PRICING NEGOTIATION, and BUSINESS CASE DEVELOPMENT for software hotfixes, upgrades, and application integrations for multi-program, multi-site programs.

* Contracted by Verizon to assist in the SOFTWARE CONFIGURATION, TESTING and INTEGRATION of workforce optimization application with voice analytics, time and attendance, and marketing analytics systems.* ADAPTIVE PLANNING and management of deliverables to configure, develop, upgrade, and regression test updates to software application. * EVOLUTIONARY DEVELOPMENT of software suite, STAFF TRAINING, and DOCUMENTATION OF BEST PRACTICES to improve user experience, customer experience, and lower operational cost.

* Central point of contact for MARKET ANALYSIS, FINANCIAL ANALYSIS, VENDOR PERFORMANCE ANALYSIS, AND DATA ACCESS AND MODELING. * Analysis of market segmentation, performance updates for Marketing Campaign Planning, and Sales Vendor Performance. * PREPARATION OF FINANCIAL STATEMENTS (P&L, YTD Budget, etc.) of Marketing Expenditures and RETURN ON INVESTMENT ANALYSIS.

* Management of all aspect of SALES, MARKETING, AND LOGISTICS for online sales channel. Managed SKU FORECASTING, WHAT-IF SEASONAL TREND ANALYSIS, PROPENSITY MODELING, and SEO MANAGEMENT Strategy. * Coordination of international and domestic logistics to align ON-TIME PROCUREMENT PLANS to ensure optimal inventory levels and SKU counts. * Managed CUSTOMER EXPERIENCE Contact Center, Order Verification and Fulfillment.

* Contracted by Customer Loyalty organization to analyze existing organizational problems and develop action plans for improvement in forecasting and planning process. * Conducted PROCESS ANALYSIS, staffing COMPETENCIES ASSESSMENT, SOFTWARE APPLICATION RECONFIGURATION, and DEVELOPMENT OF SOP’S based upon “Industry Best Practices. * Implementation of ADAPTIVE PLANNING, evolutionary CHANGE MANAGEMENT process, creation of METRICS, REPORTING & DATA ANALYSIS Tools, TRAINING AND DEVELOPMENT of Leadership, Planning, and Operational Staff on application modules, rapid and flexible response to change. Transitioned to permanent employee with responsibility for oversight of DATA ANALYSIS, Forecasting and Planning Process for Proactive Customer RETENTION MARKETING Campaigns (Sprint Core, Boost Mobile, Nextel Sports Marketing).

* Oversight of Media Forecast Development for Prescription Drug, Multicultural, and Provider Marketing Initiatives. * Development of LONG-TERM FORECASTING, hiring plans, CAPACITY PLANNING, PROCESSES DEVELOPMENT, STAFF RECRUITING, and BUSINESS CONTINUITY PLANS to support multi-vendor/ multi-site business rules. * Facilitation with New and existing Client (Department of Medicare) related to MARKETING EFFECTIVENESS and Program Performance.

* Management of forecasting, planning, resource allocations, and change management process to achieve Sales, Revenue, and Budgeting Targets. * Development of COST ANALYSIS, RESOURCE ALLOCATION Plans, HIRING MODELS, and RECRUITING GOALS for new marketing campaigns and programs. * RISK ASSESSMENT, mitigation, and prioritization to meet metrics, revenue, and service level goals.Note: Contracted by Faneuil to assist in the deployment of Florida Turnpike Support Center in 2005.