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Signtronix NetMany small businesses do not have the financial ability to develop regional or national "branding" of their business. And cost cutting may not always be an option. It is possible for a small to "brand on a budget."Signage as a brand aidFor most small businesses, on-premise signage is a blue-chip asset. How should the signage asset be incorporated into the business's marketing and advertising plan? Effective advertising has four basic principles that must be addressed:To calculate the audience for a particular ad, determine the average exposure time in seconds, the number of advertisements that sequence on the display, and each advertisement's display time. The available exposure time can be calculated by measuring the distance from the first point at which the sign is readable. Secondarily, you will need the speed limit for the particular location.Signtronix News :I realize display technology's high demand has so spoiled us that we've focused our sales efforts on measuring technological features against our competition, with little regard for the technology's actual usage.This revelation arrived at a difficult economic time when clients want to maximize each media dollar. Those who understand advertising's value and the medium's power can tell a very compelling story about display advertising's effectiveness, compared to other advertising options.

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